Ssangyong Planning Jeep Wrangler Rival For US Market Debut
Mahindra & Mahindra’s Ssangyong is looking to enter the U.S. market, with a planned rival to the Jeep Wrangler leading the charge.
The Wrangler fighter would be based upon the recently introduced Tivoli compact crossover while styling would be greatly influenced by the Ssangyong Korando, a vehicle whose life began as a licensed Jeep CJ-7 clone, Autocar reports. Power for the proposed model would also come from the Tivoli, which includes 1.6-liter gasoline and diesel engines, as well as an EV variant.
Ssangyong’s first entry into the U.S. market follows years of avoiding said market due to the huge investment it would have needed to make in order to build models aimed at attracting American consumers, per one company source:
The company has never cracked North America because it requires a huge investment, and because the distributor model that we use in other territories wouldn’t really work in the USA. But a Wrangler-style high-design 4×4 could create the waves we’d need in order to make a mark over there. At the same time, it’d work really well for us in the UK and Europe at a time when building profile is absolutely key.
The Tivoli-based model would follow the long-wheelbase version of the Tivoli set for 2016, and would be produced alongside the crossover.
[Photo credit: Minseong Kim/ Wikimedia Commons/ CC BY-SA 4.0]
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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I'm pretty sure this will prove to be vaporware, just like Mahindra's last attempt to enter they US with its pickup truck was.
So let me get this straight. The Xterra, a rugged, simple off road oriented rig was never considered a real Wrangler competitor because of the IFS, but this crossover based rig is going to be one? Did I miss something?
Pop can wanna be a steel pipe.
Another thing about this whole "people will buy these because its cheaper than a Wrangler" theory is that its false. Wrangler buyers buy Wranglers. If they cannot afford a new Wrangler, they buy an old Wrangler. They're not switchable like other buyers are.