General Motors Bolt Trademark Application Suspended Again
For the second time since applying for the name, General Motors has seen its trademark application suspended for the Chevrolet Bolt.
The application for the Bolt nameplate was originally suspended by the U.S. Patent and Trademark Office when it was learned Yamaha already held the trademark for its motorcycles and related parts, AutoGuide reports. GM and Yamaha came to terms to allow the former to use the name for its EV, only for the second suspension to occur soon after.
The cause behind the recent snag comes from Bolt Custom Trucks in Fort Wayne, Ind. The custom sleeper cab builder applied to protect the name before GM, with owner Brian Callan not being aware his company’s application was now in the way of the automaker being able to call its EV “Bolt.”
Whatever name it does end up wearing, the low-cost EV is set to hit showrooms 16 months from now barring delays. Even with said potential delays, the Bolt is expected to leave the assembly line ahead of its competitor, the Tesla Model 3, entering showrooms with a $30,000 starting price and a 200-mile range.
[Source: Chevrolet]
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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Zzzzzz. Says it all, regardless of what you think (out of the box, or, A Box).
Electra is not bad, but would more likely be associated with the prominent bicycle company of the same name. Anyone old enough to associate Electra with Buick land barges is long dead. Maybe Chevy Jolt? Chevy Shock? Chevy Buzz? Given what a big fleet of these would do to the oil-fueled ambitions of Putin, Iran, and the Saudis, maybe they should pay off Jeep and call it the Patriot. If GM pours all its engineering resources into this one vehicle and it fails, will TTAC run the "GM Death Watt" series? Given its eco-appeal to old hippies, maybe GM should call it the Chevy Garfunkel. Tag line: The Sound of Silence. I happen to like Bolt, but I do see the potential for George Lopez to write a comedy routine about the Bolt/Volt pronunciation, if he ever runs out of jokes about suffering felony child abuse as a kid. Whatever they call it, I would totally drive one and I'm excited about it.
...just use EV2 and be done with it...
How about Chevy Joule?