General Motors Bolt Trademark Application Suspended Again

by Cameron Aubernon

Published: May 29th, 2015

general motors bolt trademark application suspended again

For the second time since applying for the name, General Motors has seen its trademark application suspended for the Chevrolet Bolt.

The application for the Bolt nameplate was originally suspended by the U.S. Patent and Trademark Office when it was learned Yamaha already held the trademark for its motorcycles and related parts, AutoGuide reports. GM and Yamaha came to terms to allow the former to use the name for its EV, only for the second suspension to occur soon after.

The cause behind the recent snag comes from Bolt Custom Trucks in Fort Wayne, Ind. The custom sleeper cab builder applied to protect the name before GM, with owner Brian Callan not being aware his company’s application was now in the way of the automaker being able to call its EV “Bolt.”

Whatever name it does end up wearing, the low-cost EV is set to hit showrooms 16 months from now barring delays. Even with said potential delays, the Bolt is expected to leave the assembly line ahead of its competitor, the Tesla Model 3, entering showrooms with a $30,000 starting price and a 200-mile range.

[Source: Chevrolet]

#Bolt #BoltCustomTrucks #Chevrolet #GeneralMotors #Nameplates #TrademarkApplications #U.S.PatentAndTrademarkOffice

Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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6 of 60 comments

Dougjp on May 30, 2015

Zzzzzz. Says it all, regardless of what you think (out of the box, or, A Box).

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HotPotato on May 30, 2015

Electra is not bad, but would more likely be associated with the prominent bicycle company of the same name. Anyone old enough to associate Electra with Buick land barges is long dead. Maybe Chevy Jolt? Chevy Shock? Chevy Buzz? Given what a big fleet of these would do to the oil-fueled ambitions of Putin, Iran, and the Saudis, maybe they should pay off Jeep and call it the Patriot. If GM pours all its engineering resources into this one vehicle and it fails, will TTAC run the "GM Death Watt" series? Given its eco-appeal to old hippies, maybe GM should call it the Chevy Garfunkel. Tag line: The Sound of Silence. I happen to like Bolt, but I do see the potential for George Lopez to write a comedy routine about the Bolt/Volt pronunciation, if he ever runs out of jokes about suffering felony child abuse as a kid. Whatever they call it, I would totally drive one and I'm excited about it.

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- Lorenzo on May 30, 2015
  
  "Anyone old enough to associate Electra with Buick land barges is long dead." You obviously have an annuation deficiency. The last Buick Electra was built in 1990. Maybe that was before YOU were born, but chances are, there are still a few Buick Electras on the road.
  
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- 28-Cars-Later on May 30, 2015
  
  @Lorenzo Many including myself for many years confused the FWD Electra for Park Avenue, since so many were sold with that trim and it was featured on the rear quarter panel and stitched into the leather seats. I'm liking Electra more and more as a name, but as a Buick and not a Chevrolet. Draw a distinction between the first generation Electra and the 21st Century, maybe give it good styling if possible.
  
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...m... on May 30, 2015

...just use EV2 and be done with it...

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Tonyola on May 30, 2015

How about Chevy Joule?

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