Uber Safe Helps Drunk Torontonians Make It Home Safely
Published: April 13th, 2015
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Should you be in Toronto having a few with the TTAC Zaibatsu, and you need a lift home, Uber’s Uber Safe program might be what you need.
AdWeek reports the program uses a breathalyzer sidewalk kiosk to help hammered patrons make it home safe. Said patron blows into a disposable straw for six seconds, then the breathalyzer determines if they are over the legal limit or not. If so, Uber offers the patron a ride home.
The Uber Safe program was developed with ad agency Rethink, and the kiosk was assembled by fabrication studio Stacklab; both companies have offices in Toronto.
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Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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Hey I'm a drunk Torontonian! But wasn't there a police sting on Uber drivers two weeks ago? http://www.thestar.com/news/gta/2015/04/13/toronto-uber-users-want-service-to-stay-poll.html
Cities need licensed, bonded and insured drivers' services to drive you and your car home.