By on April 22, 2015

sedona6

The Kia Sedona is the fastest-growing auto nameplate in the United States so far this year, nearly quintupling its first-quarter volume to 7670 units in 2015’s first three months.

We chose not to factor in the GMC Canyon, Chevrolet Colorado, and Audi A3, all of which actually recorded even year-over-year percentage improvements, not because they’re not selling at a far more prodigious pace than they did a year ago, but because they weren’t available in new or old form at this stage last year. Nor were the Kia K900 and Ram ProMaster, vehicles which would also have cracked the top ten.

At this time in 2014, Kia was finishing off its second-generation Sedona minivan. The new van, reviewed on TTAC earlier this month, didn’t truly take over until the fourth-quarter. Kia’s on track to sell more than 30,000 Sedonas in the U.S. this year, more than discontinued and/or forgotten vans like the Mazda 5 and Nissan Quest, but a far lower total than that which will be reported by the Toyota Sienna, Honda Odyssey, Dodge Grand Caravan, and Chrysler Town & Country.

Rank
Auto
YOY % Change
2015 Q1
2014 Q1
#1
 Kia Sedona + 398% 7,670 1,539
#2
 Volkswagen Golf +139% 12,763 5,350
#3
 BMW 2-Series + 138% 2,147 904
#4
 Mini Cooper + 136% 9,295 3,946
#5
 Cadillac Escalade ESV + 122% 3,073 1,383
#6
 Cadillac Escalade + 117% 4,826 2,223
#7
 Lincoln Navigator + 84% 2,875 1,561
#8
 Land Rover LR4 + 81% 2,065 1,144
#9
 Chevrolet Suburban + 77% 11,876 6,724
#10
 Honda Fit + 73% 18,094 10,444

Volkswagen’s 139% Golf increase takes into account the conventional Golf’s 117% jump to 5559 sales, the GTI’s 108% increase to an even higher total of 5754 units, a 5900% improvement (to 840 sales) from the Golf R, plus 506 e-Golfs and the first 104 Golf SportWagens.

BMW’s official sales figures simply continued to be released as though the 1-Series simply became the 2-Series, which it basically did, albeit in new-gen form. Compared to the first-quarter of 2014, 2-Series/1-Series sales are up by 1243 units.

2015 Honda Fit grey

Jointly, the Cadillac Escalade and Escalade ESV are up 119% to 7899 sales, year-to-date. That figure is important, because Lincoln Navigator volume is reported with combined figures for the regular and long-wheelbase iterations.

Two more SUVs and a subcompact car fill out the top ten. Measured by units added, no vehicle in the top ten managed to beat the 7650-unit increase of the tenth-ranked Fit. On that note, none of these cars rank among the fastest-growing nameplates in America in terms of extra sales year-over-year. Mini, for example, which sold 4930 2-door Coopers and 3294 4-door Coopers along with 1071 Convertibles, Coupes, Roadsters, and Clubmans, isn’t about to challenge vehicles like the Honda Pilot (+14,850 sales in Q1) or Ford Mustang (+10,215), let alone the Chrysler 200 (+18,663) or Chevrolet Silverado (+18,937).

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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16 Comments on “The Top 10 Fastest-Growing Auto Nameplates In America: 2015 Q1...”


  • avatar
    Gregg

    A 5900% improvement?

  • avatar
    Pch101

    I see what you are doing, but I would be inclined to define “fastest growing” in terms of absolute numbers, rather than (or at least in addition to) percentages. Using percentages will invariably favor cars that are low volume.

    • 0 avatar
      Silverbird

      I’m not sure.

      I like the %ages, so that I get to hear about the unusual.

      I don’t think the story would be as useful if the top ten increases mirrored the top 10 sales.

      Warning Fictional example ahead:
      Accords are #1 growing nameplate, since they are up 0.5% but 50,000 units.
      Not really a news story.

      Finding that the Sedona is fastest growing (albeit, from a deep sales hole) is more interesting.

      Or that the golf is growing at the same rate as massive Suburbans or Mini Coopers.

      Great refreshed design drives sales increases more than just low gas prices moving people to massive trucks (although there is some of that)

      • 0 avatar
        Pch101

        “I don’t think the story would be as useful if the top ten increases mirrored the top 10 sales.”

        It probably won’t. A lot of the fast gainers in absolute terms are probably midpack. For example, the Jeep Cherokee is up by 12k units, which is more than any of the ones above, but the 34% increase is too low to make this particular chart.

  • avatar
    gasser

    Sedona. Solid product with excellent marketing.
    Who else got James Bond to drive their vehicle?

  • avatar
    klossfam

    #5 through #9 are obviously ‘cheap gas’ related…

    Good to see that people are realizing the value prop the Mark VII Golf offers. A step up in class of vehicle vs the typical compacts for not much extra $$$$…I think I’ll take what is essentially an Audi A3 for $1k more than a boring Corolla…No brainer…

    New Mark VII Golf Sportwagen is very impressive BTW…just starting to see them at dealers and around town…

    • 0 avatar
      gtemnykh

      From a dynamics and material quality standpoint it is certainly a good value proposition, but from a long term ownership perspective I’m highly skeptical. These aren’t the 2.5 Rabbits that have been giving pretty decent service, these are a potential return to the horrors of the 1.8T. I agree the Sportwagens are particularly fetching and I’m VERY tempted by a base model 5spd, prices seem very reasonable.

  • avatar
    energetik9

    Kia Sedona? I have yet to see a single one.

    Of course, mini-vans are the bane of my driving existence. I see them simply as a slow moving vehicle to be passed and certainly not to be parked next to.

    • 0 avatar
      Alfisti

      i intentionally park near minivans, sliding doors chief, sliding doors.

    • 0 avatar
      bigdaddyp

      “Of course, mini-vans are the bane of my driving existence. I see them simply as a slow moving vehicle to be passed and certainly not to be parked next to.”

      My daily driver is second generation Kia Sedona.
      1. Maybe the vans driven by soccer moms are in your way.
      Vans driven by Mr. Moms..not so much. Chances are you are trying to catch me on a winding road and are surprised when you don’t or you are shocked when I pass you on the highway.
      2. Kids call our van the rocket van, they don’t get the joke when I tell them its not an Oldsmobile.
      3. Sliding doors, you won’t get a ding from me.

  • avatar
    CB1000R

    Not that FCA is listening or cares, but I consider the Sedona because I can get real freaking captain’s chairs in the second row, and, it’s relatively cheap compared to the Oddy (the Sienna is a no-go, Quest, I dunno, will have to check it out). Those Dodge/Chrysler fold-in-floor seats are torture on a trip, and you can’t option up to real seats in the GC or T&C.

    Or, I’ll just keep nursing the 2001 T&C along, I guess.

  • avatar
    APaGttH

    5 SUVs – four of them monstrous in size, and the Sedona which gets SUV grade MPG.

    The impact of low fuel prices – behold!

    • 0 avatar
      redmondjp

      Yes! Absolutely correct on the fuel prices.

      But also look at this in other terms – you can essentially separate this list into two categories:

      1) Big, expensive SUVs that the 1%ers drive.

      2) Inexpensive, economical cars that the rest of us can afford:

      – Sedona (if you need a new minivan and can’t afford any of the other makes), Golf, Fit.

      – The BMW 2-series and Mini Cooper don’t fit into either of the above categories as neatly, but they are both still in the lower end of vehicle pricing.

      So the rich buy big, expensive vehicles, even moreso when fuel prices go down (even though they can afford the fuel regardless of cost), and the rest of us are buying the least expensive new vehicles that we can find.

      I acknowledge that this may be an oversimplification but thought it interesting enough to point out.


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