The Finally Defunct Bugatti Veyron's U.S. Sales Run: By The Numbers

Timothy Cain
by Timothy Cain

Finally. The Veyron is done.

Bugatti reportedly sold the last Veyron, a car which will be displayed at the Geneva auto show in March, to a customer in the Middle East.

Volkswagen-owned Bugatti’s 450-unit production run comes to a close after nearly a decade of delivering cars to customers. Although the cars routinely sold for more than $2M, Bloomberg referenced Singapore-based analyst Max Warburton who believes VW lost €4.6M per car, more than USD $5M.

Unlike the detailed sales reports we see each month from Volkswagen of America’s namesake brand, Veyron-specific numbers were never formally reported. Automotive News reports that approximately one-quarter, or 113, of the Bugatti Veyrons produced ended up in the United States.

It would be easy to rib Bugatti for its sales struggles. But rather than critique the French hypercar, let’s do ourselves the service of placing its numbers in context.

If there are 113 Bugatti Veyrons on America’s roads – or more likely, locked in hyperbaric, anechoic chambers – how do such figures align with the sales numbers (circa 2014) for the vehicles you drive?

671 – the number of seconds it takes for Americans to buy 113 SUVs and crossovers.

79 – the number of minutes it takes Ford to sell 113 F-Series pickups in America. Ford sold more than 2000 F-Series per day in 2014, a slightly slower year for the F-Series, America’s best-selling vehicle line.

9 – the number of hours Ford needed in the final two months of 2014 to sell 113 Mustangs.

5 – the number of days required for the Chevrolet Trax to find 113 new owners in its first month of availability, December, when a twin of the Trax, Buick’s Encore, had already been on sale for nearly two years.

1 – the number of days required for GMC to sell 113 Yukons. The Yukon is the third-best-selling nameplate off GM’s full-size SUV platform. On an average day in the U.S. in 2014, GM dealers sold 697 Escalades, Suburbans, Tahoes, Yukons, and Yukon XLs.

2 – the number of weeks required for Mercedes-Benz USA to sell 113 G-Class SUVs. At the moment, the G-Class has the highest base price of any SUV sold in the United States.

4925 – the number of minivans sold in America during calendar year 2014 for every Bugatti Veyron ever sold in America.

35,619 – the number of Toyota Camrys sold between 2005 and 2014 for every Veyron ever sold in America.

130 – the number of $845K+ Porsche 918 Spyders sold in the United States in its first eight months of availability.

51 – the number of miles one must drive from the Smart factory in Hambach, France – from which 10,453 Fortwos were shipped and sold in the United States in 2014 – to Molsheim, France, where the Veyron was assembled.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • ToolGuy This might be a good option for my spouse when it becomes available -- thought about reserving one but the $500 deposit is a little too serious. Oh sorry, that was the Volvo EX30, not the Mustang. Is Volvo part of Ford? Is the Mustang an EV? I'm so confused.
  • Mikey My late wife loved Mustangs ..We alway rented one while travelling . GM blood vetoed me purchasing one . 3 years after retirement bought an 08 rag top, followed by a 15 EB Hard top, In 18 i bought a low low mileage 05 GT rag with a stick.. The car had not been properly stored. That led to rodent issues !! Electrical nightmare. Lots of bucks !! The stick wasn't kind to my aging knees.. The 05 went to a long term dedicated Mustang guy. He loves it .. Today my garage tenant is a sweet 19 Camaro RS rag 6yl Auto. I just might take it out of hibernation this weekend. The Mustang will always hold a place in my heart.. Kudos to Ford for keeping it alive . I refuse to refer to the fake one by that storied name .
  • Ajla On the Mach-E, I still don't like it but my understanding is that it helps allow Ford to continue offering a V8 in the Mustang and F-150. Considering Dodge and Ram jumped off a cliff into 6-cylinder land there's probably some credibility to that story.
  • Ajla If I was Ford I would just troll Stellantis at all times.
  • Ronin It's one thing to stay tried and true to loyal past customers; you'll ensure a stream of revenue from your installed base- maybe every several years or so.It's another to attract net-new customers, who are dazzled by so many other attractive offerings that have more cargo capacity than that high-floored 4-Runner bed, and are not so scrunched in scrunchy front seats.Like with the FJ Cruiser: don't bother to update it, thereby saving money while explaining customers like it that way, all the way into oblivion. Not recognizing some customers like to actually have right rear visibility in their SUVs.
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