By on March 27, 2015

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Like it or not, compact SUVs, particularly B-segment vehicles, are the segment to be in right now. They may be anathema to enthusiasts in the developed world, but in developing markets, their is no hotter property. In Brazil, where the Renault Duster and Ford Ecosport have reigned supreme, the market has just gotten a bit more crowded.

Launched in 2003, the compact SUV may well be a Brazilian invention. In Europe, Ford had launched a micro minivan thing based on the Fiesta of the times and it was offered to Brazilians as, confusingly enough, the Fusion. Ford do Brasil took one look at it and declared it not good. But using that experience, they played around with the idea, squared off the lines, made them butcher and arrived at something any Brazilian would recognize as a “jipe”, a Portuguese version of the Jeep name that came to symbolize that special kind of car. The EcoSport was Ford’s jipe and it is credited with keeping Ford alive in Brazil based on it almost doubling Ford’s then withering participation in this market.

Competitors played around with the idea, showing off various concepts at different times, but only at the end of 2011 would a direct competitor arrive. It was the Renault Duster. Larger than the EcoSport, it soon took the sales title from it, losing it again when the re-styled, present-Fiesta-based EcoSport was launched. No matter, both cars proved the market was hungry for such things.

Now in 2015, Jeep is making a big splash with the Renegade. It has set off the blogsphere and apparently has what is takes, from price to availability. Being that Jeep is an FCA brand, and that Fiat is well established here and present in every nook and cranny in Brazil, the Renegade has sparked a renaissance of the Jeep brand. There were 45 Jeep dealers in Brazil last year, and at launch there are now 120. Until the end of the year, there will be 200 of which 150 will be exclusively Jeep.

Honda meanwhile has been more discreet with its launch. They made their compact SUV, called HR-V, available at dealers even before allowing the press to drive the car. Honda has about the same number of dealers as Jeep will have until the end of the year, but is of course dwarfed by FCA’s presence in this country.

For both makers, however, this is a very important launch as evidenced by the presence of top suits in Brazil. The General Director for Fiat Latin America Sérgio Ferreira is highly optimistic and has a good grasp of what the market wants. He highlights that this is the first Jeep factory out of the USA. It consumed an investment of 7 billion reais to be made and will have a capacity to build 250,000 Jeeps that will also be exported to other South American markets.

Ferreira points out the main competitors for the Renegade. He cites the EcoSport, Duster as well as the less succesful Chevrolet Tracker and Mitsubishi Pajero TR4, besides the new Honda. He stresses however that the Jeep will not only attract compact SUV buyers, but that it will bring in new consumers into the segment. According to him, SUVs have a global market participation of 18% while in Brazil it is just 9% and he believes the market is hungry for more. He said, “this is not a hole in the market, this is an ocean [of opportunity]”. He said Jeep is strongly focused on the after market, too. “We know how much it costs to keep a Duster or an EcoSport and our prices will be aggressive” and that 80% of Renegade parts come from Brazilian suppliers. He points out that the Renegade will not sell on price alone. Depending on version and trim, the Renegade has potential to seduce buyers looking for comfort as well as adventure.

Nahoisa Morishita, who was the leader of the HR-V’s global development project doesn’t seem to be so attuned to the Brazilian market. He speaks of the HR-V as a “superior” product and specifically cites the EcoSport and Duster as non-competitors. According to him, “taking into account an international competitor we can say it [the HR-V] is comparable to the Nissan Qashqai. In functionality we have as a reference the Audi Q3. In other words, though compact, it is a luxurious car and of a highly superior quality”. He stresses that the car was developed keeping in mind market demands in global markets such as the US and China. As evidence of the superiority of the car he cites safety, driveability and the presence of such items such as an electronic parking brake, “only available in superior cars, like BMW” (forgetting that the Renegade, for one, offers this, too).

The two cars are of course different, and do look more modern than the Renault Duster though Ford EcoSport in in the running in this aspect. The two predecessors start off quite basic, but have very good equipment levels in higher trims. Both EcoSport and Duster start off at around 50 thousand reais and top off at 70 almost 80. Base engines in both are 1.6 units and top trims get a 2.0. The Ford has a Powershift DCT automatic while top trim Dusters get an old 4-speed auto. Both offer 4×4 versions.

The Renegade starts off at 68 thousand reais in its Sport version and maxes out at 117 thousand for the Trailhawk. The base engine is a Fiat-built ecoTor-Q 1.8 16 V that produces 132 hp and can run on both Brazilian gasoline (E27-ish) and ethanol (E100). In all versions (except the top trim), that can be coupled to a five-speed manual or a 6-speed auto. All versions can get a 2.0 turbodiesel that puts forth 170 hp and is mated to the 9-speed already available on American Renegades. All version also go above and beyond what is usually on offer for the Brazilian market. Besides the trivial, there are more airbags, ABS, and diverse electronic aids that help the driver.

Shorter, but wider and taller than the Honda HR-V, the Renegade has a design that harks back to the original Jeep. It has attracted quite good evaluations from the public though some balk at it saying it is cartoonish. The Jeep offers a wide variety of colors even in the Brazilian market and promises to happily give our streets a splas of color. Though they don’t give an exact number, they cite leadership of the compact SUV market as their ambition. They affirm pre-orders has made them step up production at the new factory.

The Honda HR-V meanwhile takes another view on design. Honda affirms there are traces of a coupe on the top part of the vehicle and that it is all SUV on the bottom part. The lines are decidedly more “urban” and might appeal or not to a more “serious” buyer. And that is good since in Brazil has absolutely no off-road appeals at all. Besides the lower ride height than all competitors (including Duster and EcoSport),4×4 traction is not an option on any Brazilian HR-V. All HR-Vs will be front wheel drive only and will sport the same 1.8 16v engine already used by the Brazilian Civic. It too can drink Brazilian gas or ethanol. That engine will couple either with a six-speed manual or Honda’s worldwide CVT. Starting off at R$69,900 ($21,620) and will top off at R$88,700($27,370). Only the lower trim level will offer the manual, while the intermediate and top trim will only come with the CVT.

Taking a step inside, the ambiance is more somber than the Renegade’s, while more elegant than either the Duster’s or EcoSport’s. Hard plastics are harder to find here than in the other cars while fit and finish is undeniably excellent. In typical fashion though, the HR-V is quite stingy with equipment levels and such things as unpainted window buttons are found. Sharing 50% of its parts with platform brother Fit, the magic Honda seats are also available, making it a clever car with a wide array of packaging possibilities.

The HR-V is longer than either Ford EcoSport and Jeep Renegade and enjoys a longer wheel base than both those competitors, it is shorter, less tall and has a smaller wheelbase than the Renault Duster however. It is only wider than the EcoSport (by 1 cm). It is also less tall than the Renegade.

Due to capacity constrictions at its Brazilian units, at first Honda will cut back on City, Fit and City production to accommodate the HR-V. Honda claims the sales target is of 50 thousand units. If this is reached, they will outsell both “non-competitors” EcoSport and Duster. With Jeep wanting to take the lead in this segment, and the declining market, that target can be considered quite ambitious.

The compact CUV market in Brazil is now on fire. With four big competitors in the ring, it will be hard to forecast the winner. At this level of the market, consumers are somewhat less price sensitive and look for something more. The Ford EcoSport has the tradition and pioneering position in the market, a design that is modern and the possibility of very high equipment levels. The Renault Duster offers a more rugged design that is attractive to some, less equipment than rivals, but is bigger than most of them with undeniable internal and boot space superiority. The Jeep Renegade uses and emotionally appealing design that polarizes more and challenges people to love it or hate it with a plethora of personalization possibilities, the most variation in engines and transmission options, versions designed for city and even possibly heavy off-road use and the attraction of being the first Brazilian Jeep in 32 years. The Honda HR-V possibly appeals to more grown up people in its modern aesthetic, a proven drivetrain, and the big H out in the front and its promise of superior reliability.

Who will come out on top? Stay tuned.

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41 Comments on “Dispatches do Brasil: Compact SUV Fever...”


  • avatar

    Aren’t those called CUVs?

    • 0 avatar

      In the original version, there was a paragraph explaining that Brazilians make no distinction between CUVs and SUVs spurred on by the companies marketing arms. So yes technically they are all CUVs.

      • 0 avatar

        I predict the sales positions to come in at:

        1. Renegade
        2. Ecosport
        3. Duster
        4. HR-V

        The reasons being that FCA wants to win, and if their subprime lending strategy in the America region transfers over to the southern hemisphere, then VOLUME is Job #1. Also, Ford will push their wares in pursuit of that volume (being tied with the Duster for lower(est) cost of entry, and come in a strong second. Duster wins over HR-V because it starts 20k cheaper, but people are so concerned with image (people as a species) that the HR-V will sell, but put in final numbers not qualifying to bump the other vehicle production lower in the Brazilian region.

        Of course this all is just a guess on my part, can’t wait to see how it all shakes out, please keep us updated, man.

        • 0 avatar

          Hah. I agree totally. Though at this level no sub-prime need apply, because they will get turned down. But FCA is usually more flexible to negotiate with and that has always been a big selling point for Fiat.

          Of course, there are other competitors coming soon. Peugeot will launch their 2008 shortly and it is more like the HR-V than the others, and very pretty. The big one however will be the 500X. It may be a year away because Fiat, FCA sorry, wants the spotlight on the Renegade. But it will come and will slot under the Jeep. It will either cannibalize the Jeep or add volume. We will have to wait and see.

  • avatar
    CoreyDL

    I thought of a couple things while reading this:

    -Is Cadillac (and the SRX) a player at all in Brazil? I don’t want to have a Cadillac bash party (DW), just wondering.

    -How is the Grand Cherokee sold in Brazil, as a high-end luxury product? I would imagine with all the Brazilian taxes, and the fact that they’re rather pricey over here, that they’d be ridiculous there.

    Is the Jeep-Fiat “commonality” a big benefit to Brazilian sales, since Brazilians generally adore Fiat?

    • 0 avatar
      TCowner

      Cadillac nor Buick are players in Brazil. It is only Chevrolet for the most part for GM. Same with Ford, I’ve never seen a Lincoln in Brazil.

      The Grand Cherokee is marketed as a high end product, and I believe the starting price was 150,000 Reals (Marcelo please correct me – might have been even higher). Rarely seen on the roads.

    • 0 avatar

      Our fellow commenter is right. I have seen some Grand Cherokees on the road, but I’ve yet to see a new Cherokee and it’s been a few months they started selling.

      The commanality is a big bonus yes (except to some badge whores). It will only help Jeep as the thinking will be that they will be able to service this at Fiat dealers or even buy parts, most especially when the 500X xomes out.Don’t forget, that factory has a 250 000 car capacity a year. The 500X will surely be built there.

  • avatar
    Tinn-Can

    When the heck is the HR-V going to be released in the US?

    • 0 avatar
      whynot

      Forget the HR-V, when are you actually going to be able to find a Renegade in the US.

      • 0 avatar
        tuffjuff

        The HR-V is scheduled for a July release, IIRC.

        The Renegade is slowly creeping out. In the past three weeks it’s been released first in the Milwaukee area, creeping north. Then to Fond Du Lac, then Appleton, and now Green Bay, WI. Every model I’ve seen (15 or so, thus far) has been a stripper model. I did see one Trailhawk with absolutely no options.

        I’ll be curious to see how this thing prices out…. the Cherokee Limited starts at I want to say $26-27k, but it’s pretty commonplace around here to see them for $33-35k+ on the lot, sometimes without leather.

  • avatar
    spreadsheet monkey

    117k BRL for a Renegade Trailhawk! That sounds expensive – will the Brazilian market pay that for a butched-up Panda?

  • avatar
    highdesertcat

    Very informative article, Marcelo. And as always, excellent reporting and writing.

    North Americans (US and Canada) often overlook the important and growing influence of the Brazilian automotive market on the North American market, much like they did with Australia, at one time.

    I anticipate that before very long we will also see influences from the Chinese and South Asian auto markets appear in America in vehicles other than Volvo and JLR.

    From my point of view, it’s all good. And if it doesn’t sell, the market place will shake things out.

  • avatar
    Volt 230

    Marcelo, do most Brazilians see Toyota and other Japanese brands as top quality, reliable products like the US or are they more in sync with Europe? BTW don’t you think the small CUV market is just as hot here in the States?

    • 0 avatar

      Hey Volt!

      “do most Brazilians see Toyota and other Japanese brands as top quality, reliable products like the US or are they more in sync with Europe?”

      I think it’s interesting that our market sort of bridges both attitudes. There are certainly those who subscribe to the view of superior Japanese reliability. However, I’d say that even in this section of the market a large portion (but by all means not everyone) would consider European cars as better driving. There is a very large group for whom only German cars are worth considering and they ignore the Japanese. And their are those who buy on price and that makes Japanese cars (except for a few like Nissan March or Toyota Etios) mostly out of the running.

      And I think the small CUV market is even more important in the US as there are more people willing or able to pay the larger prices they command. A Fiesta starts at 40k reais while an EcoSport begins at 55k-ish. That is a big difference. Same with Fit or City (almost 50K) while the HR-V is 70k. If prices were the same I’m sure CUVs would sell just as much here as in the US or possibly even more.

    • 0 avatar
      JohnTaurus_3.0_AX4N

      Im not sure that most people in the United States share your opinion of Toyota as being “top quality,” or some type of faultless automaker. They have massive recalls from time to time like everyone else, their lack of investment (real investment, not “updates” consisting of new body panels over an old design) in their core models, despite being the most profitable automaker by volume, is shameful. Despite what you may have heard, Toyota isnt perfect. But the people buying them evidently dont care, and that speaks volumes.

      Sure, many hold them in high regard, and a lot of people feel similarly about Honda and others.

      If one chooses the US’s favorite automaker, sales must be included. So, when only considering retail sales, the county almost always prefer the Honda Accord to Toyota’s “best selling” Camry. All sales considered, Honda’s CRV (and Ford Escape at times IIRC) is prefered to Rav4, Civic to Corolla, Explorer to Highlander, Tahoe (Expedition?) to Sequoia and Ford/GM/Ram full size trucks to Tundra. Yes, the Tacoma dominates its segment, so you get that one (and what a triumph, a very limited segment at best sales wise). Toyota’s Ford Edge compeditor sold so poorly that they gave it a mercy killing recently. Ford seems to have no trouble selling Edges.

      This doesnt often fluctuate into Toyota’s favor, if at all, lending facts to the conclusion that Toyota isnt tops in this country, all things considered.

      • 0 avatar
        Volt 230

        My opinion is based on personal experience and from people close to me who have followed my lead and also bought Toyota vehicles, plus the many techs and used car brokers I have spoken to in the past 5 or more years, they always say Toyota when I ask which car should I buy or which car they recommend.

        • 0 avatar
          tuffjuff

          I’d have to agree with Volt. I know plenty of mindless zombies who refuse to buy anything but Honda or Toyota, based on product experience from 15+ years ago.

  • avatar
    JohnTaurus_3.0_AX4N

    A lower quality interior wouldnt bother me a bit, especially when its coupled with a lower price. The Duster and EcoSport would be on my short list. I do like the Renagade, but Im weary of FCA.

    It sounds as if the EcoSport only has a DCT, so that could be a deal breaker, forcing me to choose between the Dacia and the Jeep with manual trans if I had that option. Id like to try them all, but alas, neither of the cheap (Dacia, Ford) options are avalible to me. The Chevy Trax is (same as your Tracker?), and it does nothing for me.

    The Honda lacking a 4wd option seems really stupid. It has no choice but to live out its days as a poser, a pretend SUV, an expensive/bloated Fit hatch, a modern version of a coach roof (fake convertable top). Being over priced and with Honda’s apperant arrogant attitude about it will have its “non-compeditors” eating its lunch IMO

    • 0 avatar

      if money were no object, I’d take the Jeep. Now being that price is important i’d settle with the Duster. It’s older school than the others but the 1,6 is still a gem and better than the Ford’s though the Ford’s 2,0 is much better. Also the Renault has a lot of space and a much bigger trunk than the others mentioned here. Finally as a 4×4 the Renault has built up respect. It is a tough car and goes through places where the Ford wpuld break down and cry.

      As I don’t do autos that is largely academic, but the Ford does have a better manual than the Renault.

      I wouldm’t buy the Honda. From what I’ve read it is very stiff. I really really don’t like the design and sitting inside though well screwed together it is easy to see where they saved a buck. The first impression is good but i’d put them on the same level as the others. They just hide the stinginess better. And yes, their corporate attitude in Brazil bugs me endlessly.

      I would still hold out for the X. Promises to be just as jovial as tje Renegade with lota of content at a lower price point. But who am i kidding. I’d buy this kind of car for the wife. I’d rather have a minivan. Will hold out for the 500L or a Chevy Spin. I like the Doblo as a family vehicle. The compact sedans in this size segment are compelling and cost thousands less. And if no family just so many costing less that would make me much happier 500, Golf, Citroen DS3 and on and on.

  • avatar
    TonyJZX

    I really like the Duster but there’s a credibility gap between them and the HRV, Qashkai etc.

    The HRV is an ncap 5 CUV without compromises. The Duster and Ecosport have been pushed into western markets to bridge the gap but people aren’t stupid.

    • 0 avatar

      Hello Tony. Here in Brazil, Renaults are the only ones that have come close to most Asian brands in satisfaction surveys. In my family there have been Renaults in the close family since the late 90s or early 00s as they have served us well. I understand what you are saying, but from a personal perspective I wouldn’t worry too much about that credibility.

      The EcoSport was the first or second Brazilian car to get 5 stars in Latin NCap. That should mean it is safe. The Brazilian Sandero didn’t do so well, so the Duster would not do so well either. However, the model tested was not equipped with airbags and having them I suspect the rating would be better.

      Both are sold in Western Europe meaning they meet the safety standards. The HR-V is a good car. That does not make the others bad. Just a question of preference.

      • 0 avatar
        TonyJZX

        here’s how it works here:

        $30k is where the large CUVs live, the CRV, the Xtrail/Rogue, the RAV4, CX5

        this are large family type CUVs without going into the 4,000lb+ Pathfinders and true V6 SUVs which are closer to $40-$50k

        $20k is where the small CUVs live, like the new Cactus, Ecosport

        $25k is where the ‘upper’ small CUVs live, like the HRV, Qashqai, the Korean CUVs

        you can see its all tightly packed and the reality is a well option CX3 or Ecosport will quite easily push into $30k where the CRV lives

        so my question would be, why buy an Ecosport that is made in India and has visible compromises where you can get a Qashkai made in Thailand or the UK where they dont have such big compromises… unless you dont know

        as I said I dont mind the Duster and Ecosport but you have to price it where it belongs and not at the same price as Japanese made cars

        • 0 avatar

          Here things are different. Both the CRV and Fiat Freemont start at 98 thousand reais. The Rav 4 is above 100. See why Duster and Eco sell and Renegade and Hrv will?

          As to upper and lower categories in the small cuv segment makers are entitled to try to make the distinction and the market is welcome to believe or not this distinction. Without having driven the hrv but having sat in it but having driven many Honda and Ford products and drawing from that experience I see little difference between them. The Korean products are to me even less desireable as to their drive. The Hyundai doesn’t appeal to me on anaesthetic level either but i do like the Sportage’s.

          This is what these new models will be asking the market. Do you market believe in this difference and accept to pay? here are top of the line supposedly inferior cars filled to the hilt with equipment against entry level supposesly superior product that will inevitably be less equipped but are spanking ne. What will you buy?

          Like I said throughout this thread price being no object I would take the Renegade because of the design. And I think it has a good engine and offers more than my money than the Hrv. However i don’t think it is vastly superior than Eco or Duster.

  • avatar
    Beerboy12

    The Renegade looks like an interesting contender right now, even here in the US. Good question though. can it beat the inevitable success of the Honda?
    BTW Is the Duster not about ready for a new model? And, how would that affect the deck?

    • 0 avatar

      I think in Brazil it will. In this country, when FCA has a contender that can go toe to toe with the competition, they generally win or take second. Honda has a good reputation here, sure, but most people find the new Fit weird. I think most will also find the HR-V weird. It is not conservative like the City or Civic, it is strange. It also looks small (the narrowness is evident) and fragile (stress looks!). The Jeep I think has more presence. And Jeep has long roots in Brazil. They were built here by Willys and later Ford. I think the Renegade will appeal to city and country folk. And they are marketing it like no tomorrow, very nice propaganda by the way. Maybe too indirect though. I have yet to see an HR-V ad.

      I think the Duster is overdue. Last year it got the same interior as Logan and Sandero, but the sheetmetal stayed the same. Now, they are retouching the external design, but not much. Have not seen a concept or a sketch of a new Duster anywhere. And there is also the pickup version that is supposedly coming out this year. I think the Duster is still growing worldwide and maybe they have decided too let it look more “jipe-like” than EcoSport or HR-V and want to further separate it from the Sandero.

      Like I said to a poster above, money being no problem, I’d take the Renegade. On a budget, I’d take a long hard look at the Duster. But I do think it could be the most affected. Renault could then rush the new design, lower the price or update some of the old gear (like the 4 speed auto) as well as change the engines (using Nissan’s 2.0 and not Renault’s they could breathe new life into that trim).

    • 0 avatar
      Beerboy12

      Thanks for the reply. I expect the longevity of the Duster is a good thing as parts supply and maintenance knowledge can build up. This is how legends are made. A Duster truck sounds like a really good idea. Nissan NP200 right? Right now, my Forester is working out for me really well but a Duster would be even better. It is super interesting to get these Brazilian specific pieces, I hear you on the Honda HR-V, that Honda may not appeal to Brazilian buyers that much. Honda is a funny brand though, they do their own thing and, like I have seen before, at some point just become part of the market. It has something to do with that exceptional build quality, more than skin deep, I think.

      • 0 avatar

        Hey beerboy!

        Well, I don’t exactly know what Nissan that is, but IIRC Renault/Nissan did have a Strada-like vehicle (car-based pickup) built off of a Nissan car for the longest time in South Africa and it did very well there. Not sure if this car was made elsewhere, but it stands to reason. When the Logan family came around, they built a pick up out of the Logan for South Africa and it seems like it was a flop. I t would seem the reasons for this revolved around the pretty hefty price increase Nissan put on that vehicle. I’m not really sure if the pickup variation of the Logan was built and or sold in other markets. Here in Brazil Renault got as far as quoting part prices with suppliers, but backed off alleging that in a market where one product (Fiat Strada) commanded 50% participation in a given segment, it was very hard to break into.

        Now, the Duster based pickup, called Moroch or Oroch (I can’t really remember), was shown at last year’s São Paulo Auto Salon and caused quite a stir. Mules of it and of the pick up heavily disguised have been seen and photographed out in the wild. Reports were that it would be launched this mid-year. Lately, maybe due the falling Brazilian market it has not been seen as much. It could also have to do with the re-organization apparently going on in Renault South America. Some have reported here the whole Dacia-Renault production line is moving to Argentina, opening up space in Brazilian Renault factories for a possible relaunch of the new Euro Clio line (hatch, CUV and possibly SW).

        As to the Moroch (or Oroch, I believe Oroch) itself it would seem it straddles the line between the present compact trucks (Strada, Saveiro, Montana) and the global midsizers in terms of size. Even the Strada could possibly grow that big.

        For now, it’s wait and see.

        As to Honda, yes. They do have their fans (many, many) down here, too. It would seem they have less “silly” problems than some of the competitors, but as they age, they break like most other cars here. Suspensions suffer just as much for instance.

  • avatar
    alvaro74

    Hi Marcelo, it’s good to read your posts again. Here in Uruguay we’re seeing some kind of small SUV boom too. The Sandero Stepway, although not strictly a SUV is a massive hit here, you see them everywhere. And the Duster and Eco are doing quite well too, I think they are stealing sales from C segment hatchbacks at least in this country. Women love their high driving position and guys well…..we just buy what comes into fashion. Not me however, I still dream about a new Golf G7 with the 1.4 TSI engine, a car that seems to have been quite less successful than it deserved to be. Dull looking to many, and it’s not a SUV so we rather go for a Duster or Eco that are far more fashionable and have more “road presence” than a regular hatchback. Unless for the car nuts like me, most people won’t care about driving dynamics and superior technology of a Golf, they just choose the mini SUV because they are in full fashion and maybe for the higher ground clearance that helps coping with our terrible roads.

    • 0 avatar

      “Avuntereiro” cars like the Stepway do quite well here, too. I believe that here in Brazil they are also taking sales from the C-segment, especially as Duster in all dimensions except length, HR-V in all except width, Jeep in all except wheelbase and length, they are almost as big as C-segment cars. They are also more “youthful” than the C-segments, which in Brazil are for the “executive” set and the interiors reflect that nicely. I like the interior in the HR-V better than the Civic’s in design. And yes, the ability to “ignore” some of our bad roads’ problems is a big selling point.

      But in the end, it is just fashion. I’m with you, a Golf is around the same price as these cars. And so much better.

  • avatar
    alvaro74

    And it seems that VW is missing this party too, I haven’t heard of the Taigun recently. It would not be smart at all for them to pull the plug on that one, maybe they have delayed it for some reason I don’t know

    • 0 avatar

      I haven’t heard anything on the Taigun either. It’s been so quiet you do have to wonder if they’ve stopped developing it. I think part of the difficulty was in deciding whether to put it on the Up’s platform or that of the Gol and Fox. As the future of the Gol is undecided, I think they are waiting to define that, then they will proceed with the Taigun. It would seem everything is still undecided as to what to do with the Gol/Fox. And so they let others reap the profits and market participation as happened with the often delayed Voyage.

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