Goodbye Mini Coupe And Mini Roadster, Don't Let The Door Hit You On The Way Out

Timothy Cain
by Timothy Cain

Mini says increased demand for new three and five-door Mini and foreordained plans are bringing production of the Coupe and Roadster to an end.

Also, it turns out people didn’t want less practical versions of a car that already lacked a certain degree of flexibility.

Surely Mini would have thought twice about cancelling production of the two cars – or at least considered replacing them with new versions off the new Mini platform – had sales been strong.

Americans have registered only 6679 Mini Roadsters since the two-seat convertible arrived in 2012. Roadster volume jumped 18% in 2013, the first full year for the car, but 2014 sales plunged 49%. Only 65 were sold in January 2015, which actually represented a 12% uptick compared with January 2014.

The helmet-wearing Coupe, which went on sale in 2011, attracted 7351 U.S. owners through the end of January 2015. (Few Coupes are left; only 22 were sold last month.) Coupe sales jumped to a high of 2880 units in 2012, the car’s first full year, but slipped 12% in 2013 and plunged 62% in 2014.

But the Coupe and Roadster were never integral parts of the Mini USA lineup. Together, they generated just 8% of the brand’s volume in 2012 and 2013; just 4% in 2014.

Mini now turns its focus to its core models: the three-door Hardtop, the Countryman, and the new five-door model. Mini’s U.S. sales jumped 27% in January as the Hardtops generated two-thirds of the brand’s volume and the Countryman, though down 31%, brought in 23% of buyers. For every Clubman, Convertible, Coupe, and Roadster sold in January, Mini USA sold nine conventional Hardtop models.

While Mini continues to be a relatively small part of BMW USA’s portfolio, generating less than half the sales of the 3-Series/4-Series lineup in January, Mini’s home market is very keen. 22% of the BMW Group’s UK volume was Mini-derived in January. Mini owned 1.4% of the overall market (0.3% in the U.S.; 0.2% in Canada) and the brand ranked 21st overall, behind Mazda, Renault, and Volvo, but ahead of Suzuki, Mitsubishi, Dacia, Lexus, Jaguar, Porsche, Jeep, and Alfa Romeo.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

Timothy Cain
Timothy Cain

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  • S2k Chris S2k Chris on Feb 23, 2015

    Guy at my office has a black Coupe, white roof, lowered, on BBS wheels clad with Star Specs and with red-painted 4-piston calipers in front. Looks the business, to be honest. Not something I'd buy for myself, but a cool little runabout.

  • Slow_Joe_Crow Slow_Joe_Crow on Feb 23, 2015

    Good riddance to the backwards baseball cap roof line. I always though the 2 seat Minis were a blatant ripoff charging more money for less car. This doesn't stop my wife from loving the colored LED mood lighting in the Countryman and Clubman, although she's more likely to get an F150 than a Mini these days.

  • Lorenzo The original 4-Runner, by its very name, promised something different in the future. What happened?
  • Lorenzo At my age, excitement is dangerous. one thing to note: the older models being displayed are more stylish than their current versions, and the old Subaru Forester looks more utilitarian than the current version. I thought the annual model change was dead.
  • Lorenzo Well, it was never an off-roader, much less a military vehicle, so let the people with too much money play make believe.
  • EBFlex The best gift would have been a huge bonfire of all the fak mustangs in inventory and shutting down the factory that makes them.Heck, nobody would even have to risk life and limb starting the fire, just park em close together and wait for the super environmentally friendly EV fire to commence.
  • Varezhka Of all the countries to complain about WTO rules violation, especially that related to battery business…
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