Acura Mulling Sub-RDX Crossover
While Acura is making a renewed push on the passenger car side, with the TLX and a thoroughly refreshed ILX, the brand’s crossovers are arguably its strongest offerings. But there’s little room for growth above the three-row MDX, meaning Acura has only one way to go if they want to expand their offerings.
Speaking to Ward’s Auto, American Honda Executive Vice President John Mendel said that Acura was currently studying a version of Honda’s new HR-V crossover, which is the same size as vehicles like the Buick Encore and BMW X1.
Aside from a new offering in the North American market, the addition of a small crossover would be a big boost for the brand in markets like China and Russia, where CUVs, particularly small ones, are all the rage. Presumably, the business case for such a vehicle isn’t so tough to make. Finding production capacity might be a different matter. While the HR-V is built in Honda’s all-new plant in Mexico, the HR-V is destined to be a hot seller. An Acura version will bring higher profit margins, but could also put a crimp on volume.