By on January 28, 2015


Though Nissan has sold over 77,000 Leafs since 2010, the automaker has plans for when the federal credits end with the 200,000th unit of the popular EV.

According to Ward’s Auto, Nissan North America product planning chief Pierre Loing says the automaker is looking to negotiate increasing the limit, proclaiming that the current 200,000-unit limit harms EV adoption:

Being the first ones on the market, we should be among the first ones to reach 200,000, and you penalize those who’ve tried to be first?

That said, even when the $7,500 credit goes away, Nissan has plans to make the Leaf more attractive, from increasing the range to reducing the cost of the EV’s lithium-ion battery pack. Loing admits that the latter’s cost issue hasn’t improved quickly enough, and worries that falling oil prices aren’t going to help much either.

He was pleased with how well the Leaf fared in 2014, however; 30,200 units left U.S. showrooms that year, an all-time record for Nissan.

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17 Comments on “Nissan Looking Beyond Federal Credits For Leaf...”

  • avatar
    SCE to AUX

    Falling oil prices haven’t been a problem yet; this guy ought to check facts before speaking about his own products.

    Lobbying politicians is not the right approach. 200k units was a very generous limit to begin with. The rule assumed that by the time a mfr had built 200k EVs, they would also have worked out the economies of scale.

    In addition, the $7500 credit expiration could also hurt Tesla when its Model 3 arrives, but it wouldn’t have much effect on the pricey Model S.

    Nissan should focus on improving the product instead, and they should be working with Tesla to harmonize charging standards.

    • 0 avatar

      The fact that there isn’t a single standard for PEV charges is insane. The NHTSB needs to step in and require a standard.

      Having no standard would be like if every single television manufacturer had a proprietary plug that looked different and required a different voltage to work properly.

      • 0 avatar

        “Requiring a standard” misses the point.

        There are plenty of standards. CCS (aka J1772-2012), CHAdeMO, Tesla.

        The “Mess” is for rapid charging or level 3.

        The last go around with EV’s in the 90’s level 2 charging was a mess, large paddle, small paddle etc. so we have J1772-2009 for level 2 which is now universal in the US.

        It will take time for the Rapid charging standard “winner” to emerge.

        Expecting a relatively new technology to already have selected a single standard for level 3 charging is optimistic. By the time we get to the early majority of the technology life cycle a single standard will be and will need to be in place.

        As an aside multiple plug types/voltages is not uncommon with our electrical infrastructure. Visit for a description of the different electrical outlets found in the US. I count 25 different types of connector/voltage combinations.

        • 0 avatar

          That’s 25 different types of connectors for tens of thousands of different applications.

          Automotive fast-charge is just one application. One connector should be enough.

        • 0 avatar

          CCS stands for Compliance Car Standard! Tesla has a CHAdeMO Adapter which makes the vast majority of EVs on the road today CHAdeMO capable. CCS is mostly compliance and low volume manufacturers. I think it’s sort of the Betamax of charging standards.

          • 0 avatar

            That’s an insult to the Betamax. Beta was the superior product, but its odd tape sizes emphasizing 45/90/180-minute recording times proved less popular than the 30/60/120/240-minute recording times of VHS which were also cheaper because they ran more slowly and could cram more programming onto the same size tape. It wasn’t until VHS Hi-Fi that their image quality finally matched Beta’s original.

          • 0 avatar

            And then not as good as Betamax ED.

    • 0 avatar

      Nissan absolutely NEEDS to work on improving their product; nine more states have adopted California’s 15% ZEV legislation, raising ‘demand’ more than 5x over current figures.

  • avatar

    Now if only Canada can get on the bandwagon to get a Electric infrastructure in place. Here in Ottawa, there really isn’t much in place at all.. so EV owners have to rely on their homes for power needs.

    • 0 avatar

      Nova Scotia Power had two Leafs in their fleet from 2011. Saw one once. Haven’t heard a word since. No doubt their instant torque was a big plus in snow and ice conditions.

      When I worked there, they bought a couple of electric Chevy vans in the late ’80s. Working payload made them only suitable for meter changers with few tools. Utter failure.

      For those owners willing to put up with the foibles of electric cars, I say great, have at it. Just don’t expect me to subsidize your experiment through my tax dollars.

  • avatar

    To say the Credit will “go away” after 200,000 vehicles is overstating the facts.

    There is a phase-out period once 200,000 vehicles sold is reached.

    “Qualifying vehicles manufactured by that manufacturer are eligible for 50 percent of the credit if acquired in the first two quarters of the phase-out period and 25 percent of the credit if acquired in the third or fourth quarter of the phase-out period. Vehicles manufactured by that manufacturer are not eligible for a credit if acquired after the phase-out period.”

    There is an argument for extending credits on the basis that financial support of oil exploration is and has been long term.

    • 0 avatar

      “There is an argument for extending credits on the basis that financial support of oil exploration is and has been long term.”

      While I agree with you, I can also guarantee you that Congress is completely disinterested in that argument.

  • avatar

    Solution: Infinity Leaf!

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