Mercedes Brings 'Luxury In Motion' To 2015 CES

Cameron Aubernon
by Cameron Aubernon

The 2015 Consumer Electronics Show isn’t just the place to see the latest and greatest in gadgets and 1,000-inch Ultra 5K curved-screen Omega Definition touchscreen televisions with Minority Report-style controls, but also where some of those things will wind up in the auto industry.

For Mercedes-Benz, it’s the F 015 Luxury in Motion.

The carbon-fiber, aluminum and high-strength steel concept’s main selling point is autonomous driving and its relationship with both time and privacy, something Daimler AG CEO Dr. Dieter Zetsche believes will become the two most important “luxury goods” in the 21st century.

To facilitate this, the Luxury in Motion offers variable seating for four, perfect for conducting business meetings on the way to Google, or enjoying a weekend getaway to Las Vegas. The seats also swivel out to 30 degrees upon opening of the doors, allowing for easier exits and boarding.

The interior also boasts six display screens “harmoniously integrated into the instrument panel and the rear and side panels,” creating a “digital arena” for everyone’s convenience. The screens can be accessed via Minority Report-style gestures, eye-tracking or touch.

As for power, the Luxury in Motion “was designed to allow the impact-protected integration of an electric drive system with fuel cell”; perhaps Daimler might be interested in some patents, then? The concept also weighs 40 percent less than a standard vehicle in its segment, and is notably larger than the S-Class.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Flybrian Flybrian on Jan 07, 2015

    A truly 24-hour car... The daily routine of a Mercedes owner circa 2030... 8:00am - depart for work 9:00am - dropped off for work 10:00am - car drives itself to local MB dealer for costly out-of-warranty service 5:00pm - car returns to pick owner up from work 6:15pm - car drops owner off at home 6:30pm - car departs to pull shifts as an Uber taxi to make extra money to pay for said service. Rinse, repeat.

  • Wmba Wmba on Jan 07, 2015

    Not only is this monstrosity copied from Science Future Annual 1955 for the Thinking Boy and Girl, it'll also abolish world hunger, while taking the gunslit window styling of the CLA250 to its ultimate conclusion. Coal skuttle darkness lit artificially to display a dozen different kinds of German dumplings and wursts on the standard buffet.. Yes, it'll be a wonderful world for the one-percenters when this nightmare of ostentation debuts. On the streets the serfs will still be absorbing their daily soma dose via social media to keep their minds off being disadvantaged. Where's my Domed City? They promised me!

  • Dave M. The Outback alternates between decent design and goofy design every generation. 2005 was attractive, 2010 goofy. 2015 decent. 2020 good, but the ‘23 refresh hideous.Looking forward to the Outback hybrid in ‘26…..
  • Lorenzo Subaru had the ideal wagon - in 1995. The Legacy Outback was a straight two-box design with rear quarter and back windows you could see out of, and was available in brown with a 5-speed manual, as God and TTAC commenters intended. It's nice they're not raising prices, but when you've lost the plot, does it matter?
  • Bkojote Remember a month a go when Cleveland wanted to create a more walkable Cleveland and TTAC's 'BIG GOVERNMENT IS THE PROBLEM' dumbest and dullest all collectively crapped their diapers? Here's the thing- look on any American highway and it's littered with people who don't /want/ to be driving or shouldn't be. Look at every Becky on her phone during the morning commute in her Tucson, look at every Brad aggro driving his 84 month loan GMC. Hell look how many drivers nowadays can't even operate a headlight switch. You expect these people to understand a stoplight? In my neighborhood alone 4 people have been rear ended at lights from someone on their phone. Distracted driving over the past 10 years has spiked, and it's only going to get worse unless Becky has an alternative, because no judge is going to pull her license when 'she needs it to get to work!' but heaven forbid she not check fb/tiktok for 40 minutes a day.
  • Scott Shouldn't the The Italian Minister for Business be criticizing The Milano for being too ugly to be Italian?Better use of resources doing that....
  • Steve Biro Frankly, while I can do without Eyesight and automatic start-stop, there is generally less B-S with Subarus in terms of design, utility and off-road chops than with many other brands. I just hope that when they adopt Toyota’s hybrid system, they’ll also use Toyota’s eCVT.