Lyft Replacing Iconic 'Stache Plush With Upscale Revision
No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.
Wired reports the transportation network company is switching to a “glowstache” that is attached to a driver’s dashboard with magnets and adhesive, emitting a soft pink glow at night. President John Zimmer says the move is meant to help his company look more mature while still maintaining its friendly, decidedly non-Uber appearance.
The “glowstache” came about after Lyft and design studio Ammunition — famous for their work with Beats By Dre — threw together a number of concepts, from hood ornaments and laser-light window decals, to simply doing away with the ‘stache altogether. The end result is meant to invoke the traditional roof-mounted taxi light, but for the TNC era.
Lyft drivers will receive their new ‘staches this month.