Lyft Replacing Iconic 'Stache Plush With Upscale Revision

Cameron Aubernon
by Cameron Aubernon
lyft replacing iconic stache plush with upscale revision

No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.

Wired reports the transportation network company is switching to a “glowstache” that is attached to a driver’s dashboard with magnets and adhesive, emitting a soft pink glow at night. President John Zimmer says the move is meant to help his company look more mature while still maintaining its friendly, decidedly non-Uber appearance.

The “glowstache” came about after Lyft and design studio Ammunition — famous for their work with Beats By Dre — threw together a number of concepts, from hood ornaments and laser-light window decals, to simply doing away with the ‘stache altogether. The end result is meant to invoke the traditional roof-mounted taxi light, but for the TNC era.

Lyft drivers will receive their new ‘staches this month.

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8 of 13 comments
  • Corey Lewis Corey Lewis on Jan 22, 2015

    When I saw "upscale revision," I assumed they would have a new mascot, which was neither fluffy nor a pink mustache. There's not much upscale about a pink dashboard flashlight.

    • Mr.cranky Mr.cranky on Jan 22, 2015

      Paradiseeeeeee byyy theeee pink dashboarddddd lighhhhhttttttttttt

  • Mr. Orange Mr. Orange on Jan 22, 2015

    If you only got a moustache, a moustache, a moustache, if you only got a moustache, a moustache, a moustache, a moustache, big moustache , thick moustache My moustache, your moustache, say the word, the word Moustache: A moustache, a moustache. Now we both have said moustache, a moustache, a moustache. If you only got a moustache.

  • DubTee1480 DubTee1480 on Jan 22, 2015

    Huh. I figured they were going to add derby hats to the roofs of all the cars and apply a vinyl monocle frame to the driver's side of the windshield.

  • Low_compression Low_compression on Jan 22, 2015

    "attached to a driver’s dashboard with magnets," Is there some new type of magnet that is attracted to plastic? How many Lyft vehicles have a metal dash?

    • See 2 previous
    • Cameron Aubernon Cameron Aubernon on Mar 18, 2015

      Magnets and adhesive; the base uses the adhesive, the light uses magnets to anchor itself into the base.