Lyft Replacing Iconic 'Stache Plush With Upscale Revision
No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.
Wired reports the transportation network company is switching to a “glowstache” that is attached to a driver’s dashboard with magnets and adhesive, emitting a soft pink glow at night. President John Zimmer says the move is meant to help his company look more mature while still maintaining its friendly, decidedly non-Uber appearance.
The “glowstache” came about after Lyft and design studio Ammunition — famous for their work with Beats By Dre — threw together a number of concepts, from hood ornaments and laser-light window decals, to simply doing away with the ‘stache altogether. The end result is meant to invoke the traditional roof-mounted taxi light, but for the TNC era.
Lyft drivers will receive their new ‘staches this month.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
More by Cameron Aubernon
Comments
Join the conversation
When I saw "upscale revision," I assumed they would have a new mascot, which was neither fluffy nor a pink mustache. There's not much upscale about a pink dashboard flashlight.
If you only got a moustache, a moustache, a moustache, if you only got a moustache, a moustache, a moustache, a moustache, big moustache , thick moustache My moustache, your moustache, say the word, the word Moustache: A moustache, a moustache. Now we both have said moustache, a moustache, a moustache. If you only got a moustache.
Huh. I figured they were going to add derby hats to the roofs of all the cars and apply a vinyl monocle frame to the driver's side of the windshield.
"attached to a driver’s dashboard with magnets," Is there some new type of magnet that is attracted to plastic? How many Lyft vehicles have a metal dash?