No longer will Lyft drivers have to worry about their fuzzy pink mustache plushies becoming gross after a day in the rain, thanks to a new upscale display.
Wired reports the transportation network company is switching to a “glowstache” that is attached to a driver’s dashboard with magnets and adhesive, emitting a soft pink glow at night. President John Zimmer says the move is meant to help his company look more mature while still maintaining its friendly, decidedly non-Uber appearance.
The “glowstache” came about after Lyft and design studio Ammunition — famous for their work with Beats By Dre — threw together a number of concepts, from hood ornaments and laser-light window decals, to simply doing away with the ‘stache altogether. The end result is meant to invoke the traditional roof-mounted taxi light, but for the TNC era.
Lyft drivers will receive their new ‘staches this month.
A glowing pink mustache? There’s a John Waters movie in there somewhere…
+1 Excellent, I couldn’t come up with a thing
That’s ” glowing pink moustache ride”.
John Waters movie and terrible local band name.
Starring Lindsey Lohan. The twisted, tragic dark comedy image is now complete
Thumb’s Down… that thing looks like a “Personal Massager”. If they were hoping to make the service look more professional, that ain’t going to do it.
When I saw “upscale revision,” I assumed they would have a new mascot, which was neither fluffy nor a pink mustache. There’s not much upscale about a pink dashboard flashlight.
Paradiseeeeeee byyy theeee pink dashboarddddd lighhhhhttttttttttt
If you only got a moustache, a moustache, a moustache,
if you only got a moustache, a moustache, a moustache, a moustache, big moustache , thick moustache
My moustache, your moustache, say the word, the word
Moustache: A moustache, a moustache.
Now we both have said moustache,
a moustache, a moustache.
If you only got a moustache.
Huh. I figured they were going to add derby hats to the roofs of all the cars and apply a vinyl monocle frame to the driver’s side of the windshield.
“attached to a driver’s dashboard with magnets,”
Is there some new type of magnet that is attracted to plastic? How many Lyft vehicles have a metal dash?
Mandatory for Lyft drivers: 1954 Mercury Monterey
Lol. I’m thinking there are a couple magnets you stick to the dash with something sticky or suctiony, and a couple on the bottom of the mustache light.
Since the car can’t be older then 10 years, probably about zero. Unless somebody knows about a late model vehicle with a metal dash?
Magnets and adhesive; the base uses the adhesive, the light uses magnets to anchor itself into the base.