By on January 7, 2015

Automotive News has good news for Buick dealers. Two new products will be debating at next week’s North American International Auto Show.

According to reports, the new products will be an American version of the mid-size Envision crossover as well as a Buick-badged version of the Opel Cascada. While the Envision has its work cut out for it in the luxury CUV market, the Cascada will occupy an important niche for the American consumer – a domestic, front-drive, four-seat convertible. Call it the heir to the Chrysler 200’s throne. We’ll be sure to rent one on our next trip to South Florida.

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32 Comments on “Buick Wants You To Envision A Cascade...”


  • avatar
    CoreyDL

    Close the door on the Cascade…

    And press POTS AND PANS.

    Good to go!

  • avatar

    What will be the topic of their debate?

  • avatar
    dougjp

    A smart move by Buick, go where the competition isn’t. With the massive fall in the value of the Euro, suddenly Opel becomes valuable as an exporter.

    • 0 avatar
      APaGttH

      It worked for the Encore – a near luxury (debatable) subcompact SUV. It has sold better than anyone expected and created a new category that other makers are rushing into now.

      For the Verano they own the segment – and now that the gloss has worn off of the CLA, I would speculate they may gain some share back in the near luxury FWD compact car space (which actually is pretty bloated).

      Both of these were predicted by the B&B not to sell – both have done well.

      The Envision is going into a very tough segment, but Buick needs the midsizer.

      The Cascada seems to be answering a question that no one is asking.

  • avatar
    Lie2me

    I’m telling you Buick has got their stuff together. They’re going to have a player in every segment, except the ones nobody wants

  • avatar
    APaGttH

    Envision will be a good fit for Buick, and will give us a view of the new GM platform replacing the 13 year old Theta Platform. This will also become the new architecture for replacement of Delta II. So of the two, the Envision is the most interesting (if this is a new architecture is correct)

    The Cascada as I understand is on the current Delta II platform, so this feels dated right out of the gate. Also given the size of Delta II, I’m going to guess this is really going to be a two seater with a torture chamber for two more behind the front seats.

  • avatar
    John R

    Is Buick doing well? I’m being honest as I am trying to fathom the reason for its existence. I would have thought it would have been taken back behind the shed along with Pontiac.

    • 0 avatar
      PrincipalDan

      China.

      For a few days on Curbside Classic (good website but the ad engine leaves much to be desired) every time you clicked a Buick article you’d get ads on the side for Chinese ladies looking for Western husbands. That was an interesting thought on the advertisers part.

    • 0 avatar
      NoGoYo

      Buick’s current cars are kind of a weird fusion of Pontiac and Saab anyway.

    • 0 avatar
      Lie2me

      One million Chinese can’t be wrong. Which is how many Buicks they sell there

    • 0 avatar
      dal20402

      Buick grew its sales by somewhere around 15% last year.

      It’s selling the best value in domestic comfort sedans (LaCrosse) and a legit player in the large luxury CUV space (Enclave). It’s also got compact products (Verano and Encore) that don’t really have direct competition for the moment. We won’t talk about the Regal since no one buys them anyway.

      • 0 avatar
        Lie2me

        Interesting about Buick, they just keep moving forward with a nice fresh cohesive product mix without all the chaos and drama that is Cadillac. Wouldn’t surprise me if they didn’t just fold Cadillac into Buick and call it a day

    • 0 avatar

      “I’m being honest as I am trying to fathom the reason for its existence”

      China

      I personally think Buick is going in the right direction, even my BMW daughter is in the market for one.

    • 0 avatar
      Speed3

      The answer is China. GM sold over 800K Buicks in China last year, and over 1 million globally…I think that is Buicks best year since 1984.

      The reason for Buick to exist is easy. Audi has successfully moved up market; Volvo, Acura, and Infiniti are doing the same to various degrees of success. Meanwhile, VW is moving downmarket and Saab is no more. This leaves the market wide open for a premium but not pretentious brand.

      Call these well-optioned handsome Opels what you like, but I’ll gladly welcome them.

    • 0 avatar
      John R

      I see. “All roads lead to China”. It’s still not my cup of tea, but if it makes you happy…meh. I guess I’m just old enough to remember Buick as it was.

      @theswedishtiger, I don’t know what kinds of BMWs your daughter has been into, but I worry that she may be dissapointed. Buicks and BMWs are apples and oranges to me.

  • avatar

    These are not the cars the adult diaper wearing public wants.

  • avatar

    I’ve seen and sat in the Opel Cascada. It was charming and rather romantic in a way few modern cars are. Since Saab stopped making the 9-3 convertible (a popular ragtop in the UK) the Cascada has no direct competition.
    The importance of Opel and China to Buick is discussed at a blog – Google “Crosscurrents- from Tsingtao to Ruesselsheim” and you should find it.
    As a European I find Buicks very appealing. My MA project was a Buick Riviera concept.

  • avatar

    Please allow myself to feel a moment of vidication for all the teasing I endured back in 2001 while explaining to my 10th-grade ‘Intro to Business & Marketing’ class why Buicks were good cars they SHOULD consider while wearing a t-shirt with a huge Buick Tri-Shield on the front.

  • avatar

    Please allow myself to feel a moment of vidication for all the mocking I endured back in 2001 while explaining to fellow students in my 10th-grade ‘Intro to Business & Marketing’ class why Buicks were good cars they SHOULD consider while wearing a t-shirt with a huge Buick Tri-Shield on the front.

  • avatar

    Please allow myself to feel a moment of vidication for all the mocking I endured back in 2001 while explaining to fellow peers in my 10th-grade ‘Intro to Biz & Marketing’ class why Buicks were good cars they SHOULD consider while wearing a t-shirt with a huge Buick Tri-Shield on the front.

  • avatar
    JEFFSHADOW

    As I mentioned late last Summer, I’ll be ordering a new Cascada the moment the orders are available. That will be my 14th car! My 1995 Oldsmobile Cutlass Supreme convertible gets so many requests to sell it that my wife may have to go untopless for awhile!

  • avatar
    mikeg216

    Was shopping with the parents last week for a replacement for the lacrosse, the encore was too small and the enclave too big, something in the middle would have been perfect. Buick didn’t have it so they got an Acadia by gmc, nice vehicle

  • avatar
    lonborghini

    I’m still anticipating the arrival of the Buick Buckineers but it’s a secret so keep it under your buckin hat.

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