By on December 15, 2014

2015 ford mustang at factoryFord reported in November 2014 the largest number of Mustangs sold in any November since 2006. With 8278 sold last month, year-over-year Mustang volume jumped 62%.

It was also the best month for the Mustang since May of this year, when monthly U.S. Mustang volume jumped beyond 9000 units for just the third time in 23 months.

Yet, “best since 2006,” doesn’t sound nearly as good to the Mustang fan base as, “nearly twice as popular as Camaro,” does it?

Although sales of the Chevrolet Camaro are up 5% through the first eleven months of 2014 and will rise beyond 80,000 units for the fifth consecutive year, Camaro volume slid 13% in November as the Mustang’s big gains were accompanied by a 51% Dodge Challenger sales increase.

2014 looks to be the Camaro’s year again – the Mustang hasn’t outsold the Camaro since 2009 – as the Ford would need to outsell the Chevrolet by nearly 6600 units in December to top the year-end standings.

Auto
November
2014
November
2013
%
Change
11 mos.
2014
11 mos.
2013
%
Change
Chevrolet Camaro
4,385 5,068 -13.5% 79,669 75,552 5.4%
Dodge Challenger
4,157 2,757 50.8% 46,673 48,590 -3.9%
Ford Mustang
8,728 5,376 62.4% 73,124 71,459 2.3%
Total
17,270
13,201 30.8% 199,466 195,601 2.0%

The Camaro’s 13% November decline resulted in 4385 sales, just 228 more than the Challenger managed. The Mustang didn’t quite double up the Camaro’s total – the Ford’s sales were only 89% stronger than the Chevrolet’s.

But the conclusion, a predictable one, is obvious: a brand-new new sixth-generation Mustang was wildly more popular than a fifth-generation Camaro that’s been around since 2009. Inevitably, the Mustang is a hot ticket: Ford says Mustangs spent an average of just eight days on dealer lots in November 2014. It’s currently America’s 29th-best-selling car. The Camaro ranks 26th.

And what about those eight-year-old figures? Ford sold 10,230 Mustangs in November 2006, a 7% decline from the 11,030 sold in November 2005. Oh, the blissful state of going it alone. The Camaro and Challenger were nonexistent back then.

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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29 Comments on “Surprise: The New Ford Mustang Is A Hot Ticket...”


  • avatar
    energetik9

    OK, good for Ford, but why is this a “surprise”? It’s a brand new platform and from everything I’m reading, a significantly improved platform and a much better car overall.

    • 0 avatar
      Fred

      Agree, lets give a chance for the confetti to settle and see how it goes. Although for my money I’d go for the Mustang, probably the V6 because I can’t afford a V8 and I’m not sure I could trust the Ford turbo. Too bad the track package and Bullit trim are no longer offered.

    • 0 avatar
      Timothy Cain

      Predictable. Obvious. Inevitable. The surprise part? Tongue fimrly in cheek.

  • avatar
    DeadWeight

    It’s a huge mistake that Ford didn’t switch to a different manufacturer (such as Tremec) for its six speed manual transmission for the 2015 Mustang than the very poorly fabricated Chinese made Getrag MT-82 that’s been residing, and grenading, in the current ‘Stang with alarming frequency.

    http://www.bobistheoilguy.com/forums/ubbthreads.php/topics/3557955/Broke_another_MT-82#Post3557955

  • avatar
    skor

    Still a far cry from 1965 when Ford sold 560K Mustangs in a single model year.

    • 0 avatar
      fatalexception04

      The original had a usable back seat so I can imagine that even some families could get away with owning one. You can’t fit anything in the newer models.

      • 0 avatar
        PrincipalDan

        @fatalexception, right which is why in the 1967 refresh they added 1.5 in to the wheelbase, almost all in the backseat.

      • 0 avatar

        Safety seat requirements have also gotten much more stringent in the last couple decades. It’s hard to get any giant car seat in the back of a 2 door car, which is probably part of the reason they have gotten less popular

      • 0 avatar
        dolorean

        The original Mustang was also debuted and sold as a ‘Secretary’s Car’ hence where it’s record sales existed. The GT and Cobras weren’t until a bit later in the model’s lifetime. The higest majority of Stangs has always been style over substance culminating in such glory as the 2.3L four-banger in the Mustang III and the, ahem, charming 3.8L six in the SN-95 & 97.

  • avatar
    PrincipalDan

    What I’d like to see after a full model year on sale is the breakdown in the take rate on the Various engines % sold that were Coyote V8 vs. Ecobost I4 vs. Base V6.

  • avatar
    DeadWeight

    Get rid of the defective Hecho En China MT-82 Getrag (in literal name only) transmission on the Mustang, Ford.

    Not doing so is holding up a scarlet letter with indifference.

    • 0 avatar
      DenverMike

      The Tremec should be the standard Mustang trans. It’s the only trans in GT500s and “Termi” Cobras.

      • 0 avatar
        DeadWeight

        Making the Tremec standard across the board is such a no-brainer.

        Is the cost difference between the made in China Getrag MT-82 & Tremec (made in Mexico, but of superior quality) so vast that Ford is really willing to poke its finger in the eye of the Mustang (manual transmission) faithful?

        • 0 avatar
          DenverMike

          They were so busy making it IRS, they forget something more important. But the normal consumer knows nothing beyond the shifter boot. Nor will they push a Mustang hard enough to ever find out.

          • 0 avatar
            PunksloveTrumpys

            By the sounds of it their ‘Stang doesn’t need to be pushed hard before they find out all about what’s below the shifter boot… from their mechanic.

  • avatar
    mnm4ever

    I think at the lower end of the model lineup the Mustang is really going to shine. A base model Mustang with no options is a much nicer car than the equivalent Camaro or Challenger.

    For a younger buyer that will matter; they can buy the base car and add improvements to it later, nearly everything in the Performance Pack is available from Ford Racing, and the aftermarket support is phenomenal.

    • 0 avatar
      SC5door

      Performance wise maybe, but forget about audio, seating, or anything else. I have not found the new Mustang’s interior to be that great either. Too many shapes and cut lines going on.

      For a V-6 model I’d rather take the Challenger SXT Plus with the Red Leather.

      • 0 avatar
        mnm4ever

        I understand your preference, but by upgrading to the Plus you are not playing the same game. Base model for base model, meaning no upgrades at all, the Mustang is a nicer place to be than its competitors, it is also better performing and cheaper too. I am talking about attracting new buyers away from imports, not people who would buy one anyway.

        Now I will admit that the 2015 Challenger interior is pretty nice when it’s optioned up and has colored leather. But the base model leaves a lot to be desired. The Mustang interior feels higher quality to me, even at the lowest end. The base seats are the same ones you get on the higher trim models and they are much improved from previous years. The base audio isn’t going to wow techies but it includes all the features you need and it sounds decent.

        My point is to attract new fans to the Ford brand, the base model Mustang is a compelling buy… think first new car purchase buyers, or even affordable mid-life crisis car. :) The sole purpose the 1LS Camaro exists is to convince buyers they should at least get an 2LS or LT. The SXT Plus, especially with some of the special option packages, is a nice looking car, but really, for another grand or so who doesn’t get the R/T? I don’t ever see base 6-cyl Challengers except at rental car lots.

  • avatar
    Secret Hi5

    I just missed out on a new Mustang at DFW’s National Emerald Aisle. A renter just ahead of me picked it! I’ll have to move faster next time.

  • avatar
    28-Cars-Later

    Challenger and Zeta Camaro are really in a class closer to being “personal luxury coupes” and ceased being “pony cars” at their respective introductions. Mustang is part of a small class of “pony cars” which I would throw in the Nissan Z, maybe the BMW 2/3 coupe/M3, the Jag XK whatever, with Mustang being the most affordable and possibly the best one.

    • 0 avatar

      Hyundai Genesis coupe with 2.0T is a Korean pony car as well. For some reason they still call it a “Genesis”, althoguh the difference is bigger with the sedan version than between 370Z and G37 (Q40 now, I think).

      Personally, I just can’t stand how big Mustang is. From Baruth’s bloggage I know that it’s a capable car, was that even with the live axle. But meh.

      • 0 avatar
        28-Cars-Later

        Good point, that’s one that did not come to my mind.

      • 0 avatar
        Noble713

        “Personally, I just can’t stand how big Mustang is.”

        x2. A friend was showing me his 600hp 2JZ JZX81 Mark II. Parked next to it was one of Okinawa’s rare Mustang GTs with some crazy Roush-looking body kit. An S197, but not sure what exact year. The ‘Stang DWARFS the old Mark II. I love the S550 Mustang’s interior/exterior, and respect the performance (GT350…so sexy), but there’s no way I can see myself in a COUPE that’s ~300 lbs. heavier than RWD Japanese sedans that I fit in just fine. I’m 5’11” 170lbs so it’s not like I’m a Hobbit either). And I don’t mean just the old stuff with obsolete safety features like the JZX81, even current production models are featherweights in comparison: top-spec Toyota Mark X is ~3420 lbs….and only 10mm longer than the Mustang.

        Why isn’t this car nearly the size of an S15 Silvia or a GT86/BRZ (just with a bigger engine bay)? Oh, right. Because of High Fructose Corn Syrup. ‘Murica.

  • avatar
    chicagoland

    “Still a far cry from 1965 when Ford sold 560K Mustangs…”

    When the 1965 model was on sale, Imports only had maybe 10% market share, and most of that was VW Bug. And don’t forget that its first model year lasted nearly 18 months.

    The other factor was trucks only sold about 10-15% and no ‘premium’ leather seat trim levels.

  • avatar
    mjz

    As much as I want to love it, the new Mustang just doesn’t “send me” as my dear departed dad was fond of saying. It’s like they tried to integrate too many basic FORD design cues onto it, and the result is a diluted looking MUSTANG. I absolutely hate the slanted tail of it too. Not liking that dash design either, but apparently a lot of actual buyers like it so what the hell do I know?

  • avatar
    Scoutdude

    I’m not surprised by the numbers, I expected it to be a big hit out of the gate. Sales were falling the last year indicating that there were people waiting for the new one to drop. As others have mentioned the real question is how it will be selling come spring and summer.

  • avatar
    VenomV12

    Not surprised, it is a great looking car inside and out, especially in yellow GT guise. A much better and cohesive design compared to Chevys, especially that mess of a design that is the Corvette. This should do pretty well in Europe also. The Shelby GT350 should do very very well.

  • avatar
    stuki

    A friend’s son who went shopping for a new Mustang (he wanted a V8), came back from the Ford dealer with a Fiesta ST, after recognizing payments on a Mustang that msrp’ed a bit over 50% higher than the FiST, would have cost him over 3x as much pr month, due to dealer markups, lack of incentives etc.

    So, the Ford complex is currently either losing their shirt on the Fiesta, or they’re making mint on the Mustang…. Pretty smart for a 25yo, the kid got a cheap ass 24mo lease on the Fiesta, anticipating a much more favorable environment for Mustangs at lease end time…

    • 0 avatar
      mnm4ever

      A Fiesta ST is probably a much better car for a 25yo so I am sure he made a good choice. But your numbers are skewed dramatically since “he wanted a V8”. The Mustang GT is pretty fairly overpriced for what you get. There also isn’t any dealer markups on the new Mustang, I haven’t heard of anyone paying over MSRP and most people are getting X-plan or credit union pricing. There is even rebates available… I got $1500 in rebates on mine.

      Just playing around with Ford’s build and price tool, you can see the lease price for a Fiesta ST is around $210/mo. All things being equal he could have gotten a V6 Mustang that still outperforms the Fiesta ST for about $50 more per month whether he leases or finances, the Ecoboost with the Perf Pack would have bumped him about $75 or so. A GT doesn’t have any lease programs, but with discounts and cheap financing you should be able to get one for around $400/mo… not triple the price and that’s to buy it, not rent it.

      Frankly, the fuel and insurance savings alone make the ST a better choice than any of the Mustangs. But if I was a 25yo single guy and I could afford a Mustang, I’d never have chosen the Fiesta. Its still a Fiesta, which isn’t much of a panty dropper. But that’s just me, the ST is a fine car, I’d love one as a commuter/daily driver.

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