PPG: White Most Popular In 2014, Brown On The Rise
It’s official: White is the most popular color the world over, while the B&B’s favorite shade is making some inroads into the global palette.
Per PPG, white took the gold with 28 percent among those surveyed, with black taking silver, and silver and gray sharing the bronze on the global podium. Silver is also declining in popularity, falling 7 percent over the past two years.
As far as brown is concerned, the color is growing popular among SUV and mid-size owners in North America, with 10 percent of all vehicles coming in brown or other natural shades such as gold, beige, yellow and orange. Meanwhile, brown and its fellow naturals fell just short of third place on the European podium, which is dominated by white, black and gray, respectively.
Looking forward to 2015, manager of color styling for automotive OEM coatings Jane E. Harrington says natural tones — like brown — will continue their rise in popularity, with more metal tones such as pewter and rose gold turning up on option sheets. Consumers will also experience so-called “high-depth” colors, tones meant to echo those seen on high-definition entertainment platforms.
Finally, if you want to know what shades your ride of choice will be wearing for 2017 and 2018, think weathered browns, urban neutrals, indigo blues and pale-washed purples.
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