PPG: White Most Popular In 2014, Brown On The Rise

Cameron Aubernon
by Cameron Aubernon
ppg white most popular in 2014 brown on the rise

It’s official: White is the most popular color the world over, while the B&B’s favorite shade is making some inroads into the global palette.

Per PPG, white took the gold with 28 percent among those surveyed, with black taking silver, and silver and gray sharing the bronze on the global podium. Silver is also declining in popularity, falling 7 percent over the past two years.

As far as brown is concerned, the color is growing popular among SUV and mid-size owners in North America, with 10 percent of all vehicles coming in brown or other natural shades such as gold, beige, yellow and orange. Meanwhile, brown and its fellow naturals fell just short of third place on the European podium, which is dominated by white, black and gray, respectively.

Looking forward to 2015, manager of color styling for automotive OEM coatings Jane E. Harrington says natural tones — like brown — will continue their rise in popularity, with more metal tones such as pewter and rose gold turning up on option sheets. Consumers will also experience so-called “high-depth” colors, tones meant to echo those seen on high-definition entertainment platforms.

Finally, if you want to know what shades your ride of choice will be wearing for 2017 and 2018, think weathered browns, urban neutrals, indigo blues and pale-washed purples.

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  • ToolGuy If I were Jeep, I would offer a version with better NVH and charge more for it.And then I would offer a version with worse NVH, and charge more for it. (There is an audience for both.)
  • Szi65724742 Not saying dude's not a douche, but Google Maps doesn't show a stop sign at any of the three Walmarts dumping onto 60 - there's a stop-line at best. And while you nerd-rage at a random dude in a truck, a similar thing happens ALL. THE. TIME here - get Prius'd and Tesla'd every single day. I got hit while stopped at a stoplight. 7:30am, sunny morning, clear, straight sightlines for a couple miles. Was a loaded down work van. I don't rage and yell to get those off the streets. Blame the drivers, not the vehicles.
  • AMcA This, from the same regulatory agency that mandates the two adjacent outboard and center rear seat buckles be incompatible, so that the impatient passenger who hits the wrong buckle the first time simply gives up. You oughta watch my husband in the back of a cab. Every time he tries to put the outboard belt into the center buckle. The belt and buckle are incompatible and won't latch. He says "godamn [insert vehicle brand]" and stays unbelted.
  • VoGhost Twenty comments, but none acknowledging that the 'Elon promised me a $35K car!' propaganda can end now. But then, accountability was never a strong suit of the anti-America crowd.
  • AMcA Old school VW HVAC controls were impossible. On Beetles and Type 2s, there were two little levers down on the floor next to the hand brake. No labels or anything, you had to know what they did. One got you more heat, one could direct it on the windshield or the floor or shut off the flow entirely. All operation was done by trial and error. Defrosting was almost impossible to get right in a hurry.