By on December 10, 2014

Leshi booth

Google may be off pursuing autonomous commuter pods, but another Internet-related company in China as decided to take on Tesla directly in the EV game.

Forbes reports Leshi Internet Information and Technology Co., a concern that makes Internet TVs and set-top boxes, will begin building electric vehicles under what chairman and president Jia Yueting calls the “Super Electric Eco-System.” Jia and his representative in Los Angeles, Luo Qimei, both said the results of the program — which has been in the works since the early days of 2014 — will best those of Tesla and other western companies.

Leshi is entering the game amid weak demand for EVs in China, linked to a lack of sufficient infrastructure and local protectionism barriers. The Chinese government are attempting to build-up demand by providing tax breaks for consumers who buy from local automakers such as BYD, along with ordering government officials to use more EVs. That said, Leshi believes it will stand out among the competition, though Luo won’t say how much her company will invest into making it so.

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