Mercedes-AMG Buys Stake, Enters Partnership With MV Agusta
Daimler AG’s Mercedes-AMG high-performance luxury brand has decided that two wheels aren’t so bad after all, putting down an undisclosed sum for 25 percent of Italian motorcycle manufacturer MV Agusta S.p.A.
In addition to the stake, Mercedes-AMG and MV Agusta will enter into a long-term partnership with a focus on sales and marketing toward consumers of both high-end cars and motorcycles. No word was given, however, on whether any manufacturing and design DNA will enter into the mix down the road as a result of the new partnership.
MV Agusta President/CEO Giovanni Castiglioni expressed his pleasure with the partnership, stating Mercedes-AMG’s investment would allow his company “to further expand globally,” as well as accelerate said growth. In turn, MV Agusta would “further enhance” his partner’s leadership in the high-performance game. Mercedes-AMG CEO Tobias Moers agreed, adding that the partnership would give his company access “into a world of additional high-performance enthusiasts.”
MV Agusta has sought a dance partner for some time, ever since the Harley-Davidson partnership made in 2008 dissolved completely just two years after. Earlier this year, rumors pointed to Fiat to be the one to take the company’s hand; the rumors did not pan out.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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