By on November 21, 2014

2014 Jeep Grand Cherokee Exterior-004

Were you hoping to have a red Jeep Grand Cherokee SRT or Dodge Durango Ron Burgundy Edition in your driveway in time for Christmas? You may have to try your luck on the lot, as new orders will be painted black, white, gray and silver all over for the next few months.

Automotive News reports the grayscale look will be in until at least next February due to upgrades at Chrysler Group’s Jefferson North Assembly’s paint shop in Detroit. The upgrades would allow the shop to paint vehicles with more complex colors than it could prior to the changeover.

The changeover, which follows those at the Fiat Chrysler Automobiles’ subsidary’s Warren Truck and Sterling Heights facilities, will also shut production down for three weeks beginning December 22, the first time the plant has been shut down for that long in several years.

Until then, shoppers can comb through the lot to find a red or maximum steel SUV of their dreams: around 19 percent of 24,500 unsold 2015 Grand Cherokees and 8 percent of 719 unsold Dodge Durangos come in colors outside of the grayscale range.

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91 Comments on “Grand Cherokee, Durango Going Grayscale Until February 2015...”


  • avatar
    vbofw

    Americans love grey. So, so much.

    • 0 avatar
      bball40dtw

      “Then you wake up and its the grayest day you’ve ever seen! And the next day it’s even grayer! And that’s usually Valentine’s Day, and that’s the day you look at your wrists and go, ‘Hey, maybe I should slit ’em to see color!”

      Lewis Black knows how I feel about gray.

    • 0 avatar
      crtfour

      No kidding. As long as grey is in the color palette, I’m sure they will do fine. It’s kind of depressing all the gray and silver vehicles on the road.

    • 0 avatar
      theupperonepercent

      Silver hides scratches very well.

      White is “cooler” when it gets hot outside.

      Black is warmer all-year-round and looks more menacing. Also the choice of professionals in limo services.

      • 0 avatar
        Roberto Esponja

        After having owned more than 40 cars through the years (I used to buy, fix and resell used cars), plus being assigned 20+ company cars, I’ve come to find that light colors, especially silver or white, hold up best and hide dirt more (yes, light colors look cleaner when dirty, as opposed to the conventional wisdom that dark cars don’t show dirt as much). Non-metallic blacks, dark blues, greens, or dark burgundy are a pain to maintain…

        • 0 avatar
          ect

          As a youth, I developed a great liking for British Racing Green. As an adult, I’ve had 2 vehicles in dark green metallic colours – a ’94 Grand Cherokee and an ’03 A4 Avant.

          Both were special orders, and both got lots of compliments. The Audi salesman, in particular, told me that the dealership would never stock a car in that colour, but that they’d had lots of favourable comments about mine after it arrived.

  • avatar
    Detroit-Iron

    Well it’s better than Merc, Audi, and BMW. Looking around I am pretty sure that they only paint them in “German Lease” silver.

  • avatar
    Lie2me

    Hey it worked for “Give ’em any color as long as it’s black” Ford, so I guess Jeep/Durango will survive

    • 0 avatar
      Sigivald

      You know that’s not actually *true*, right?

      • 0 avatar
        Lie2me

        The story is true the term may not be. Offering different colors held up production of the Model T. In 1913 engineers did a test to see what paint would dry the fastest. Black or actually “Japan Black” won and for the next 13 years all model Ts were painted “Japan Black” Then in 1926 Dupont developed a quick drying paint in a rainbow of colors so, once again Ford went back to offering colors.

        The more interesting tidbit about this is that prior to 1913 Ford didn’t even offer black as a color option

  • avatar
    DeeDub

    “The upgrades would allow the shop to paint vehicles with more complex colors”

    So 5 different shades of gray to choose from instead of 3?

  • avatar
    S2k Chris

    If I buy one, it will be that nice maroon. But not before Christmas.

  • avatar
    raresleeper

    #applause

    My three favorite colors on a vehicle.

    Who drives a red car, anyway? Get a red car for your lady.

    Or a blue car? What are you, twelve?

    Now I sit back patiently for the outcry from red and blue car owners!!! Lol

    • 0 avatar
      Lie2me

      um, I have a blue car, it’s pretty too. Makes me very happy ;-)

    • 0 avatar
      rpol35

      I’ve got three blue cars, guess that makes me 36.

    • 0 avatar
      Drzhivago138

      The two colors of car I wouldn’t buy are black, because gravel dust shows up too easily, and white, because it looks like a fleet vehicle.
      I don’t like gray/silver because it’s kind of depressing, but then again, my Mazda is silver. This would also go hand in hand with my principle of “don’t buy the same color on the next vehicle”. Unlike my father, who has bought only bright red Fords since April of 2001 and sees no reason to stop now.

      • 0 avatar
        Lie2me

        So, after all that mish-mash, what color?

        • 0 avatar
          raresleeper

          At least you guys knew I was kidding.

          Whew.

          Although whenever I would be wearing blue and driving my wife’s “In Your Face Red” Chevy, something didn’t quite feel right.

          • 0 avatar
            Lie2me

            That’s because you clashed, Geez

          • 0 avatar
            raresleeper

            Yup. Clashing sucks.

          • 0 avatar
            Lie2me

            Makes you feel all icky, doesn’t it?

          • 0 avatar

            I normally hate red cars, but I just have to say that I love Crystal Red Tintcoat (available on most GM vehicles), as well as Mazda’s Soul Red.

          • 0 avatar
            shaker

            I wanted a metallic blue color on my 2013 Malibu, but that car was sold – so I settled for the Crystal Red Tintcoat – I actually like it (when it’s clean). It “goes” better with the Beige/Brown interior colors (I was getting positively sick of Elephant Gray and black interiors – no kids, no problems).

            Edit: Lie2me – VVVVV (The “Reply” function in this thread is wonky)

            The really good thing about the color is that I have yet to see a CRT Malibu with a bar-code sticker in the window… :-)

          • 0 avatar
            Lie2me

            Red Malibus look nice, thumbs-up

        • 0 avatar
          Drzhivago138

          Anything but those four. It’s all moot, though, because I’m keeping the Mazda until the engine seizes.

          But given the choice between a car in the “right” color and a car with the “right” options/mechanicals, I’ll pick the latter every time.

          And really, gray/silver is great for hiding dust.

          • 0 avatar
            Lie2me

            That’s a V6, isn’t it? You have a long wait… but, not for the transmission

          • 0 avatar
            raresleeper

            The Accord Coupe V6 I bought last month is in a bright silver.

            And with the salt dust all over it from the disgusting weather most of us in the US has been having, YES, silver is indeed great at hiding dust.

            I’m a sucker for black/black every time. But once they get dirty, they are no longer black, but like a flat charcoal. And most black cars on the road right now, probably 75% of them, are that flat charcoal color right now (needing a wash) as we speak.

            Yet and still, black on black FTW

          • 0 avatar
            CoreyDL

            Pearl white is great and doesn’t look rental.

          • 0 avatar
            Drzhivago138

            @Lie2me: I’m at 135K with no problems, but I’ll be on the lookout now. Thanks.

          • 0 avatar
            Lie2me

            I went a 179K with only a $600 transmission repair, others weren’t so lucky. How are your glow coils holding up? I had two go bad. Those were my only issues in all those miles

      • 0 avatar
        Detroit-Iron

        I have a white car. I wouldn’t say it looks like a fleet vehicle but it is quite bland. On the rare occasions that it is very, very clean it looks pretty sharp.

    • 0 avatar
      DeeDub

      Aren’t blue and red the only colors left outside of black/white/gray/the other gray?

      • 0 avatar
        krhodes1

        BMW has Valencia Orange, but I don’t know if I could live with it.

        My wagon is a lovely shade of dark gray/green, and my Range Rover is metallic navy blue. Fiat Abarth is metallic black, which works well on that car, but I would have much preferred one of the more fun colors from the Pop.

      • 0 avatar
        pdieten

        My daughter’s favorite colors are fluorescent green and blue. She thinks she’s getting a Ford Fiesta in that bright Lime Squeeze color when she can own her own car. Those Alien Green Kias turn her head too.

    • 0 avatar
      Sigivald

      I have a deep blue Corolla, and am deeply bored by the color. (Used, whatcha gonna do? It was a great deal.)

      I do, however, love a really light sky blue.

      Can’t abide red.

      My real favorites are greens and browns.

      (Seriously, I idly spec out high end cars for fun and it’s all … “why am I supposed to want to pay $50k for a boring-ass grey or white or black?”)

  • avatar
    petezeiss

    Fine, there are enough cars in Trashy Tomato.

  • avatar
    Andy

    24,500 unsold 2015 Grand Cherokees…719 unsold Dodge Durangos

    That is impressively low inventory. Is it because the Durango is a hot seller, or because they have a production problem?

  • avatar
    Mikein08

    Honda’s been limiting available exterior colors on many Accord models
    for some time now. They happen to be the models I’d consider purchasing.
    However, I don’t like grayscale colors and I REALLY don’t like black
    interiors. A gray interior is not far behind on the I-dont-like-it
    scale, either. Too bad, Honda, looks like you’re not getting my
    business.

    • 0 avatar
      minivanman

      When we were shopping for an Odyssey, at the end of August, I told the kids that they could help pick the color. Once I announced that the choices were white, black, light grey and dark grey, they weren’t interested in playing.

      Turned out there was only one 2014 Odyssey left in the trim level we wanted, in black. It looks pretty sinister for a minivan.

      The lowly Grand Caravan is available in 8 colors (4 of them not white/grey/black).

  • avatar
    Beerboy12

    Tough choices… Can’t we all just agree on metalic grey?

  • avatar
    frozenman

    Arrest me red is not the best idea for this beast?

  • avatar
    raresleeper

    Damnit, whatever happened to “White Lightning” (IIRC)?

    That overly pearlescent “white-ish” on Buicks and Caddies from the early to late 2000’s?

  • avatar
    FormerFF

    My wife buys cars in two colors, white or gold. The previous two were gold, this one’s white, since gold is not very available. Me, of all the cars I’ve bought for myself, have been yellow, red, blue, green, and now charcoal grey.

    • 0 avatar
      Felis Concolor

      As long as your next purchase is of a secondary color, all will be forgiven.

      It appears the next hue in the rotation will be purple; fun, fun!

      • 0 avatar
        raresleeper

        Survey says….

        “Eggplant!”

        (Sorry. I left Magic 8-Ball at home. Magic 8-Ball knows all…)

      • 0 avatar
        JMII

        My 350Z is orange… or as Nissan calls it “Le Mans Sunset”. Do I win?

        Wife’s C30 is white pearl aka “Cosmic White” in Volvo speak. While white is almost impossible to keep clean her car gets bonus points for having a brown -yes BROWN!- aka “Java” factory body kit.

        My Dakota is boring silver due to the fact that its a dirty truck that I mostly ignore so dull grey is perfect.

        • 0 avatar
          Felis Concolor

          Mmm, orange! That color really tends to pop in this area as the season turns to ice and snow conditions.

          I was annoyed to find Citroen’s vehicle configurator did not allow for chocolate brown Airbump panels on many of its C4 Cactus colors; a shame, as earthtones contrast well with the yellow and red hues on offer. And color (vs grayscale in all its variations) projects a far more optimistic mien.

  • avatar
    mjz

    The Automotive News article said that 70% of cars sold are painted either white, silver, gray or black. So this really won’t have that big an impact on sales anyway.

    • 0 avatar
      jpolicke

      The auto industry likes to point out that BWSG cars make up 70% of sales while ignoring that they make up at least that percentage of colors offered. Sort of like the Dilbert recollection of idiot managers that complain about 40% of sick days being taken on Mondays and Fridays.

      • 0 avatar
        Sigivald

        Though in their defense, they also run a lot of market research, and *probably* the Real Preferences are more towards those neutral colors than the ones enthusiasts might prefer.

        Color preference in a major purchase where resale value is a big factor is *not* going to be an even distribution.

        • 0 avatar
          dtremit

          I suspect BWSG do as well as they do because they’re everyone’s second choice.

          White is oddly regional, though.

          • 0 avatar
            Occam

            I’ve found that when I’m able to locate a car I want with a manual, it’s almost always silver or white. I don’t know if that’s because they are more common, or if they intentionally limit them to the most popular/neutral colors since they’re a niche choice anyway.

  • avatar
    White Shadow

    Picked up a black 2015 Grand Cherokee two months ago. Biggest piece of shit I’ve ever own. Seriously. The 8-speed transmission alone is problematic enough to make me want to give it back. And Jeep dealers have no clue how to fix it.

    • 0 avatar
      highdesertcat

      White Shadow, it is with deep regret that I confess that I believe you about your 2015 Grand Cherokee.

      My wife’s three sisters each bought a 2014 Grand Cherokee and have all experienced annoying and recurring problems with theirs. The 2015 is fundamentally unchanged from the 2014 model.

      Although our 2012 Grand Cherokee has not had any problems in 60K+ miles, other than a thirsty power steering fluid reservoir that takes a very special synthetic silicone power steering fluid, we decided to place our bet on a 2015 Sequoia Platinum 4×4.

      We gave the Grand Cherokee to our 23-yo grand daughter to use, after we sold her 2011 Elantra this month. The Elantra had served her well all through college but was not a 4×4 and had more than 72K on the clock. It was time.

  • avatar
    petezeiss

    Damn, but that GC is one righteous looking machine, even in red. Big kudos on the straight and nearly horizontal beltline.

  • avatar
    Driver7

    The Grand Cherokee looks good in gray and white (fortunately, for those who can’t find more adventurous colors).

    And speaking of car colors – the only car ever to look good in purple is the Rover 2000 TC. It’s a elegant design that features tiny, vestigial tail fins.

    Corgi produced a scale version of the Rover 2000 TC in purple:
    http://www.vectis.co.uk/Page/ViewLot.aspx?LotId=463815&Section=0&Start=560

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