Cain's Segments: Full-Size Pickup Trucks – October 2014 YTD

by Timothy Cain

Published: November 4th, 2014

cain s segments full size pickup trucks october 2014 ytd

Overall pickup truck sales jumped 10.1% in the United States in October 2014 as six full-size nameplates collectively grew 9.5%. Growth in the overall truck world was aided by 2158 Chevrolet Colorado and GMC Canyon sales (up from 34 a year ago), a 1326-unit improvement from the Nissan Frontier, and the Toyota Tacoma’s 5% increase.

But the real money is made with the big boys. Ford predictably lost market share with its F-Series in October as the lineup’s core F-150 model changes over to an all-new model for MY2015. GM’s twins, the Silverado and Sierra, outsold the F-Series for a third consecutive month and expanded their market share to 36.5% from 36.1% a year ago.

TruckOctober2014October2013%Change10 mos.201410 mos.2013%ChangeFord F-Series63,41063,803-0.6%620,447623,309-0.5%Chevrolet Silverado46,96642,66010.1%429,119403,4356.4%Ram P/U39,83429,84633.5%359,702292,63322.9%GMC Sierra18,56416,50312.5%165,853152,1739.0%Toyota Tundra9,5259,913-3.9%98,39491,7347.3%Nissan Titan9909840.6%10,68613,227-19.2%—— —————Total179,289163,7099.5%1,684,2011,576,5116.8%

Yet Ram’s 33.5% year-over-year increase in volume meant far more in terms of increased market share, as the Chrysler Group’s pickup range climbed four full percentage points compared with October of last year. The Nissan Titan held steady at a fairly inconsequential 0.6% – even Toyota Tundra sales are 10 times stronger than the Titan’s in a month when Tundra volume slid 3.9%.

As a group, full-size trucks accounted for 14% of all new vehicle sales in October. That’s up from 11.8% in the first half of 2014, 11.8% in July, 12.2% in August, and 13.9% in September.

TruckOctober2014ShareOctober2013Share10 mos. 2014 Share10 mos. 2013ShareFord F-Series35.4%39.0%36.8%39.5%Chevrolet Silverado/GMC Sierra36.5%36.1%35.3%35.2%Ram P/U22.2%18.2%21.4%18.6%Toyota Tundra5.3%6.1%5.8%5.8%Nissan Titan0.6%0.6%0.6%8.1%—————Full-Size Share Of Total Pickup Truck Market88.8%89.3%89.2%87.6%Full-Size Pickup Share Of Total Industry14.0%13.6%12.3% 12.1%

Timothy Cain is the founder of GoodCarBadCar.net, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

#Cain'sSegments #Full-sizeTrucks #October2014 #PickupTrucks #TruckSales #Trucks #U.S.AutoSales

Timothy Cain

More by Timothy Cain

Comments

Join the conversation

10 of 33 comments

Nicholas Weaver on Nov 04, 2014

Gah, posted a nice reply on the impressions on the new F150, the silly spam filter ate it....

Like Reply
- See 7 previous
- Nicholas Weaver on Nov 04, 2014
  
  Very much so. The interior of the new F150 is vastly improved over the previous one, with the XLT (midgrade) trim quite well done, with a nice info-screen in the dash. The flat rear floor on the crew cab is a nice touch, and overall its a nice big airy cabin. BIG too, the amount of cargo that can be fit in the back with the seats folded is impressive. The standard gray (not black!) is a good color choice. Overall, the interior has gone from class-draggard to every bit as good as a Silverado in mid-trim level. Drive is "yeah, its a good truck": high, slightly floaty, and just typical. The engine is nice and strong: there is a replacement for displacement, its called a turbo. Especially with the low price delta over the base V6 of just $800, there is no reason not to pay for the small turbo over a standard V6. And nice and quiet as well. A few oddities: Only the remote-unlock tailgate has any damping, the standard tailgate does not (unlike the Silverado which has a damped tailgate on all trim levels), and the Silverado bumper step is something you really miss as well. The front optional side steps for the bed don't slide back easy, so I'd imagine we see a lot just sticking out all the time. One thing thats odd is the feel of the body. Tapping the sheet metal really does feel different than a steel truck: it really vibrates different. Not bad different, just odd different.
  
  Like
- Dan on Nov 04, 2014
  
  I'm itching to test drive one of those, curious to hear your condensed thoughts if you're willing to give that damned filter a second chance at eating them.
  
  Like
- Nicholas Weaver on Nov 04, 2014
  
  @Dan I'll try to split this to see if that helps. Engine: Testdrove the 2.7L turbo. This engine is a peach: all the power you really need unless you're towing 4+ tons, responsive, and reasonably efficient (registered 18 MPG in the hands of who knows how many leadfooted-testdrivers). Its THE engine choice, especially at the very low premium over the base V6.
  
  Like
- Nicholas Weaver on Nov 04, 2014
  
  @Dan Interior: About bloody time. Last gen was dismal, this one is nice. A good dash layout, the information screen is especially nice. The XLT trim is fortunately not black but either gray or brown, so it makes it lighter. The door sill is basically a second armrest, lots of power options. A real nice touch is the flat and very large load floor in the back of the crew cab with the rear seats folded. Its a lot of room in that space.
  
  Like
- Nicholas Weaver on Nov 05, 2014
  
  @Dan Drive itself: Typical modern truck. You're tall, slightly floaty, and no S2000, but it seemed crumulent, no worse nor better than a Ram or Silverado. Little touches: The interior is nice, with some trims having lots of 110, 400W outlets. The inverter under the back seat on the top trim one they had is pretty huge. A flat floor in the back of the crew cab is very nice and large.
  
  Like
- Nicholas Weaver on Nov 05, 2014
  
  @Dan One thing odd: the body panels feel differently. Not bad, just different: tapping on the panels its really clear it isn't steel. No rust on the bed tho? Big plus. The cargo management system looks OK, but I think bed rails are a better idea then mid-box cleats. The Silverado tailgate step in the bumper is a good idea, I hope Ford steels it on a midcycle change. The front cargo steps (optional) are silly: they work but they are really annoying to push back in: expect to see a lot continually deployed. The tailgate is ONLY damped on ones with the remote keyfob tailgate release. Overall, a winner I think. For white work truck, regular cab, stripped, I'd still probably get a Ram V6. But for a typical suburban truck (Extended or Crew cab, not the base trim), I'd probably get an F150 over a Silverado, IF the mileage is whats promised.
  
  Like
- Dan on Nov 05, 2014
  
  @Nicholas Weaver Thanks for going to the trouble to type that up again. How's the driving position? I can see the beltline went down a little bit but the B pillar moved forward and the hoodline looks higher. Is the overall effect more open, less open, about the same? I really dislike the bunker feel of the new GM trucks. They had one of these out on the floor at the car show I went to last winter, it was locked up tight so I couldn't do anything but tap the panels but I noticed the same thing you did.
  
  Like
- Nicholas Weaver on Nov 05, 2014
  
  @Dan It felt nice and open to me, a nice low beltline (the armrest in the door is right along the base of the window). It felt about the same to me, but it has been months since I testdrove the 2014 F150. It does feel a bit airier than a Silverado. OTOH, I'm comparing it to the tight cockpit of an S2000, ANYTHING is airy compared to my daily driver with the top up.
  
  Like
Lie2me on Nov 05, 2014

I know, WordPress sucks, but thanks for your feedback

Like Reply

Recent Comments

Theflyersfan The wheel and tire combo is tragic and the "M Stripe" has to go, but overall, this one is a keeper. Provided the mileage isn't 300,000 and the service records don't read like a horror novel, this could be one of the last (almost) unmodified E34s out there that isn't rotting in a barn. I can see this ad being taken down quickly due to someone taking the chance. Recently had some good finds here. Which means Monday, we'll see a 1999 Honda Civic with falling off body mods from Pep Boys, a rusted fart can, Honda Rot with bad paint, 400,000 miles, and a biohazard interior, all for the unrealistic price of $10,000.
Theflyersfan Expect a press report about an expansion of VW's Mexican plant any day now. I'm all for worker's rights to get the best (and fair) wages and benefits possible, but didn't VW, and for that matter many of the Asian and European carmaker plants in the south, already have as good of, if not better wages already? This can drive a wedge in those plants and this might be a case of be careful what you wish for.
Jkross22 When I think about products that I buy that are of the highest quality or are of great value, I have no idea if they are made as a whole or in parts by unionized employees. As a customer, that's really all I care about. When I think about services I receive from unionized and non-unionized employees, it varies from C- to F levels of service. Will unionizing make the cars better or worse?
Namesakeone I think it's the age old conundrum: Every company (or industry) wants every other one to pay its workers well; well-paid workers make great customers. But nobody wants to pay their own workers well; that would eat into profits. So instead of what Henry Ford (the first) did over a century ago, we will have a lot of companies copying Nike in the 1980s: third-world employees (with a few highly-paid celebrity athlete endorsers) selling overpriced products to upper-middle-class Americans (with a few urban street youths willing to literally kill for that product), until there are no more upper-middle-class Americans left.
ToolGuy I was challenged by Tim's incisive opinion, but thankfully Jeff's multiple vanilla truisms have set me straight. Or something. 😉