Lincoln To Undergo $5B Five-Year Extensive Revamp
Over the next five years, every Lincoln in the showroom presently will either be redesigned or replaced as part of an overall effort by Ford CEO Mark Fields to return to the premium brand to glory.
Reuters reports the plan comes with a significant investment: over $5 billion during the next five years. The money will be spent to not only revamp the product portfolio, but to help position the portfolio against those of BMW and Mercedes-Benz at home and in China. $2 billion has already been spent in the previous two years, split between preparing the brand for the Chinese market, and refreshing and expanding the lineup before the plan kicks into gear.
The centerpiece of the restoration plan is the D6 platform, which will provide a base for front-, rear- and all-wheel drive sedans and crossovers as early as 2019. Though the platform will be shared with Ford, D6’s purpose is to help set Lincoln apart from the Blue Oval portfolio, and to make the brand more competitive with a stronger base to build upon.
The first models to be built upon the modular architecture include a mid-size sedan and a seven-passenger crossover that could take up with both the MKZ and MKT could leave off. Before then, however, a few redesigns and replacements are set to come, beginning with the redesign of the MKX and replacement of the MKS between the springs of 2015 and 2016. Following up in 2017, the Navigator would gain a new platform from the upcoming 2015 Ford F-150, with aluminum panels to match, while the MKC would get a redesign in 2018.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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