By on October 9, 2014

2014 Aston Martin Vanquish

Aston Martin saw its pretax loss fall by a third in 2013 to £25.4 million ($41 million) over the same period in 2012.

Reuters reports the drop was backed by an 12.6 percent increase in revenue in 2013, topping out at £519 million ($839.5 million). Sales also increased that year, with 4,200 units sold worldwide over 2012’s 3,800.

Though still on shaky ground — especially in light of U.S. safety regs threatening to block further imports, as well as a February 2014 recall of 17,690 over counterfeit plastic parts from a Chinese supplier — the automaker is moving toward its goal of profitability, with new CEO and former Nissan exec Andy Palmer leading the way. According to CFO Hanno Kirner, that goal would be reached as early as 2016, thanks to a £500 million ($808.8 million) investment program.

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19 Comments on “Aston Martin Gains Some Footing In 2013...”


  • avatar

    I am curious if Aston Martin will bring out a Hybrid variant (ala Ferrani) or go full force EV, like Tesla. Maybe that will assist in getting around the US regs and build some kind of futureproof into their car line up

    • 0 avatar
      Mandalorian

      It would be very cool to see Aston put out something like a 918 Spyder. Unfortunately, the company can’t even make money on gas powered cars, so that dream (and the expensive r+d required) are not going to happen.

    • 0 avatar
      Mandalorian

      It would be very cool to see Aston put out something like a 918 Spyder. Unfortunately, the company can’t even make money on gas powered cars, so that dream (and the expensive r+d required) are not going to happen.

      Plus, the synonymy for a Lucas Electric Electric Car is: Statue.

      • 0 avatar
        SlowMyke

        @mandorian

        Aston can’t make money on the cars they do on their own, but they could make money (maybe) on cats they design and throw a Mercedes drive train into.

        • 0 avatar
          28-Cars-Later

          I agree. i realize A.M. is looking at a deal with Daimler, but its a pity they simply don’t buy V8 drivetrains from Ford or GM. If Aston’s customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years.

        • 0 avatar
          28-Cars-Later

          I realize A.M. is looking at a deal with Daimler, but its a pity they simply don’t buy V8 drivetrains from Ford or GM. If Aston’s customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years.

    • 0 avatar
      SlowMyke

      I’d say hybrid. It seems to be the way the high performance makers are going. You get lots of torque from electric, but minimal usability. The hybrid still let’s you advertise an understandable mpg rating and you can still fuel up quickly and keep driving more than 100 miles a go.

    • 0 avatar

      Since Daimler’s AMG division will be supplying Aston Martin with powertrains in the near future (to replace the delightful but aging Ford-based ones), it would depend on what AMG wants to do. I doubt that they’d develop a hybrid system for Aston Martin and not also end up shoehorning it into a Mercedes-Benz model (AMG GT Hybrid anyone?), but…they might.

  • avatar
    Lie2me

    For a brief second I thought that picture was the new Mustang… Damn, that Aston is a good looking car and good for Ford using the A-M look

    http://files.americanmuscle.com/wp-content/uploads/2014/02/2015-Black-Ford-Mustang.jpg

  • avatar
    28-Cars-Later

    I realize A.M. is looking at a deal with Daimler, but its a pity they simply don’t buy V8 drivetrains from Ford or GM. If Aston’s customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years..

    • 0 avatar
      MK

      GM? Ford? Fiatsler?!?! Lol yeah that ain’t happening, entirely too pedestrian for the folks who buy astons.
      It was bad enough at the country club ten years ago when people thought your Aston was a jaguar, but there is no way in Hell anyone with an aston wants to have the stigma of a GM drivetrain.

      Plus nobody (and I mean nobody) GAF about the value “ten or fifteen years” later. Ask yourself, would YOU buy a fifteen year old Aston ?

      For the same of your retirement fund I hope not! :)


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