Aston Martin Gains Some Footing In 2013

It would be very cool to see Aston put out something like a 918 Spyder. Unfortunately, the company can't even make money on gas powered cars, so that dream (and the expensive r+d required) are not going to happen.

It would be very cool to see Aston put out something like a 918 Spyder. Unfortunately, the company can't even make money on gas powered cars, so that dream (and the expensive r+d required) are not going to happen. Plus, the synonymy for a Lucas Electric Electric Car is: Statue.

I'd say hybrid. It seems to be the way the high performance makers are going. You get lots of torque from electric, but minimal usability. The hybrid still let's you advertise an understandable mpg rating and you can still fuel up quickly and keep driving more than 100 miles a go.

@mandorian Aston can't make money on the cars they do on their own, but they could make money (maybe) on cats they design and throw a Mercedes drive train into.

Since Daimler's AMG division will be supplying Aston Martin with powertrains in the near future (to replace the delightful but aging Ford-based ones), it would depend on what AMG wants to do. I doubt that they'd develop a hybrid system for Aston Martin and not also end up shoehorning it into a Mercedes-Benz model (AMG GT Hybrid anyone?), but...they might.

@SlowMyke I agree. i realize A.M. is looking at a deal with Daimler, but its a pity they simply don't buy V8 drivetrains from Ford or GM. If Aston's customers, who can afford a new Mercedes, would not mind a Daimler powertrain in their Aston Martin then I think they would not mind an GM/Ford/FCA unit either. Aside from lower costs, the other benefit to such an arrangement is the fact the Aston Martins actually have a shot at becoming classics as opposed to junkyard fodder in ten or fifteen years.

When the new Mustang rumors were hot, someone complained it would look like the Aston. Yea, a $40,000 Aston that would be terrible.

Lie2Me, but the Mustang does not have that $30k badge on the front, hope it is not peelable, like some other well known brands i care not to mention.

@Fred " Yea, a $40,000 Aston that would be terrible." You can get a Mustang for less then $30K and still look like that. (black paint and 20" hot wheels add little to the bottom line)

@theswedishtiger If you really want to fool a few of the people some of the time you can get an Aston badge on ebay for $50

@Lie2me Yea but it looks like a Mustang. Not that it's a bad thing, just not Aston Martin looks.

@Fred It's good for the Mustang :)

@Lie2me slap it on the 2015 Mustang and then sell it on ebay?