By on September 18, 2014


A report in Canada’s The Globe and Mail claims that Volvo is withdrawing from all but three major world auto shows – Detroit, Paris and one unnamed auto show in Asia – as part of a new marketing strategy.

According to a Volvo spokesperson, the new display format, which will debut at Paris, will be “unlike what anybody has seen before.” Volvo recently sold a run of 1,927 2016 XC90 SUVs in an online pre-sale campaign, with the entire allocation being sold off in less than two days, and may be feeling a bit optimistic about doing things differently. But not all of their dealers are thrilled. Toronto-area dealers have banded together to stake out a spot at the Toronto Auto Show, and although Volvo Canada has endorsed the initiative, the display will be funded entirely by the dealer body.


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