By on September 11, 2014


As V2V and V2I technologies slowly make their way through the testing phase and into the mainstream, there could come a day when your commute will go more smoothly than it stands at the moment. That convenience, however, could come at the price of your personal information.

According to The Detroit News, industry officials in attendance at the 21st World Congress on Intelligent Transport Systems in Detroit foresee a future where your car and the road have more in common with your smartphone than one may be comfortable experiencing. Though being able to avoid congested roads during rush hour may take some stress out of the work-day commute, there is the possibility for the Facebookification of your journey — filled with ads, ads and more ads — while governments track your every move for whatever reasons they may have.

However, a couple of industry insiders note V2V and V2I could be implemented without the need for personal data, as Continental Automotive senior vice president of interior electronic solutions Ralf Lenniger explains:

For most (intelligent transport system) functions, we don’t need personalized data. If cars are crossing a route, it’s not important who’s in the car, it’s important what’s across the street.

Other insiders agree, but add that such data would still bring the greatest benefit for ITS users, with the caveat that they be allowed to opt-in to gain those benefits.

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29 Comments on “ITS Technologies May Provide Better Travel In Exchange For Personal Data...”

  • avatar

    Mine eyes have been opened and I mocketh no more.

    I’ve always dismissed this pie-in-the-cloud nonsense because, like, who gonna build all dat infrastructure? But NOW I see the promise.

    That EcoDrive Applications icon…. does that mean IntelliDrive can beam me some air freshener should someone in my car..err.. break wind?

    Now *that’s* the kind of realtime enhancement of my driving experience I could go for! And maybe they’ll eventually offer something citrus along with the pine.

  • avatar

    Of course, speeding up the commute isn’t the reason – it’s the subterfuge; it’s the “good” reason.

    The point of this is to put individual traffic under CONTROL of our masters; and one way to get their favor (priority handling) is to give them all the personal data they request.

    NEXT STEP: Slowing down the commute to where their beloved buses are FASTER.

    My first instinct, when looking at this…is to think, maybe the thing to do is spoof them? Feed in false data about who, what, and where I am and am going. Eventually of course such mis-information will be criminalized.

    It is what it is. In the end I don’t think this will last…a vibrant economy (with commuters) and a command/control economy are diametrically opposed.

    • 0 avatar

      We’re losing the net neutrality fight, we’ll probably lose the commute neutrality fight as well.

      I feel like buying two new cars just to mothball them for future use. Non-compatibility is the way I want to go.

      • 0 avatar

        I doubt the radios will be even remotely resistant to determined tampering, if you want to avoid participating. Judging by the proportion of consumers who pay with plastic vs cash or bitcoin, most people will happily hand over their privacy for a bit of convenience. And the few holdouts will be labelled weirdos who have something to hide.

        • 0 avatar

          You’ll be missing out on the fun! As long as your not individually identified there iis nothing like being that occasional outlier. I don’t cut my phone off when I make the occasional blast toward the top of 5th gear in my car and in my AO. They use cell phones to monitor traffic flow.

    • 0 avatar

      I think that tinfoil hat is too tight. It’s cutting off circulation to your brain.

    • 0 avatar

      I can see this technology being good in the Forest Industry where I live. Most industrial roads can only accommodate 1 loaded logging truck at a time. Roads are marked with “mile” indicators and loaded trucks are required to call out their positions. “Empty” trucks and smaller vehicles are supposed to find pullouts to yield the right of way.
      The problem with VHF radio is truckers make mistakes when calling locations, there are vehicles on the roads that do not have VHF, and some truckers use the main road channels to discuss their social lives.

      A GPS system with pullouts and safe meeting points programmed into it tied into an automated warning system would be a great idea. Caterpillar has automated systems for mine operations so it is feasible.

  • avatar

    Google already collects up-to-the-minute traffic data via Android phones and Waze. Savvy commuters already use both these sources to avoid traffic jams. But it only works if everybody else isn’t also avoiding the jam using up-to-the-minute data. If they were, all that would be accomplished is jamming up the secondary/tertiary routes as well.

  • avatar

    I don’t see how this can possibly help my commute at all. Well, maybe I can turn a block earlier because there are now TWO cars at the stoplight ahead. Maybe in a big city, but not ruraltown USA.

    • 0 avatar

      I think it is all aimed at the big city and crowded metropolis. It would serve absolutely no purpose or function in the wide-open spaces of the West.

      However, the downside of all that technology is the constant spy inside our vehicles, recording everything we do, and if On-Star or the-like equipped, capable of recording every syllable we say.

      I remember reading about a car crash on I-80 outside of Winnemucca, NV, I believe, and the ambulance and wrecker were there before the driver woke up from his drunken stupor after having passed out behind the wheel.

      The car placed the call and the owner didn’t even subscribe to the service! Did save his life though since the rescuers had to use the Jaws of Life to get him out.

      No doubt that dude was being monitored by the spy inside his car.

      Or how about the female thief in SoCal who stole a new Tahoe? On-Star shut that system down gradually after the dealership had reported the theft to the cops and GM.

      I watched it on TV. I was rolling on the floor, laughing, as this stupid b!tch got out of the Tahoe, hands in the air, slowly backing away from the Tahoe, and then laid face-down on the pavement to have her hands cuffed behind her back. She probably thought, “WTF happened here?”

      I wouldn’t care to have a spy in my vehicles, but I don’t see where any of us have a choice in the matter at all, unless we choose to drive old cars that are pre-spy system.

      And those are harder to find every day.

      • 0 avatar

        How many people, when they say “rolling on the floor, laughing,” are actually doing that?

        • 0 avatar

          Drzhivago138, I was expressing the mirth I experienced in literal form watching this unfold in real time on KTTV …..

          If I really had been rolling on the floor, our five dogs would have pounced on me, thinking it was dog-wrestling time and play time.

          I have to admit to taking a liberty with my written illustration, for effect.

          I also have to admit to busting out loud in laughter when seeing this take place. There’s just something about watching a live car chase on TV. The crooks never get away.

          What’s even better though is watching someone blowing their brains out on top of an overpass with a shotgun on live TV, while the news camera crew filmed it all from overhead.

          I marveled at the beautiful plume created, while the commentator frantically screamed to his camera-man, “Pull back! Pull back!”

          Too late.

          • 0 avatar

            Oh, I’m not debating whether you laughed out loud. From what you’ve described, it was definitely a mirthful situation. Honestly, the fact that you took the time to write out, “rolling on the floor, laughing,” means that in all probability, you actually were.
            I was mostly pointing out how those who are quickest to type, “LOL!! ROTFLOL!!!1!!” are probably not laughing at all, never mind the volume. “LOL” seems to be the equivalent of a single chuckle.

          • 0 avatar

            Drzhivago138, I understand.

            It’s a slow day here for me. I have nothing to do since the wife, her sisters and her parents are in conference with the attorney-son-in-law married to the youngest daughter, and the two other sons-in-law and I were not invited (because we’re not lawyers).

            So I have the time to get my thoughts across as meticulously as I can. Hence the typing out of ROTFL.

  • avatar

    I have an even better idea. If someone could just invent a way for you to work from home without actually driving to work. They’d have to invent a low cost computer that people could afford for their homes and then come up with a way to wire it to the computer at work. We’d rarely have to commute to the office if we had something like that.

  • avatar
    George B

    One of the joys of driving is it provides a period of time where you have a good excuse to be left alone. Sorry I missed your call, but I was busy driving. Sure I have a cell phone in my pocket that I chose connect to my car via Bluetooth, but it’s my phone and I have some level of control over what it does. I can turn it off. I worry that the people pushing ITS want a data link in my car controlled by auto makers, businesses, or government for their benefit, not mine, that I can’t turn off. Imagine a car that nagged you to go to the dealer for service, provided information to police so they could extract fines from you, or simply interrupted your quiet drive with the audio equivalent of street sign and billboard clutter.

  • avatar

    @George B

    Pal-o-mine, if you’re of an age to appreciate and worry about losing those little islands of silence and serenity when driving, I don’t think you need fret about this New Age of Pestilence personally impacting you. It’s mostly vapor planning to attract government research grants awarded by technical dummies.

    I, too, use my car for peace and quiet, almost never use audio toys, and generally just enjoy the muted, mechanical masterpiece that is a modern car. I hate noisy and flashy distractions like I hate stink.

    But these visionary vulgarities are years and years away from any possible manifestation and how long will we still be driving?

    Trust in the avarice, stupidity and short attention span of the visionaries to shield us from their dreams.

    Oh, and don’t discount the value of driving smarter and less as we get older. You can keep the car you are happy with a lot longer nowadays and let the kiddies buy the squawking, beeping, oh-so-connected interrogation units.

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