Datsun Unveils Mi-DO Hatch At 2014 Automechanika Moscow

Cameron Aubernon
by Cameron Aubernon

Nissan’s emerging-market brand Datsun unveiled its newest addition to its burgeoning lineup at the 2014 Automechanika Moscow show: The mi-DO.

Just-Auto reports the compact hatch, joining the similarly named on-DO sedan set to arrive in September, will arrive in showrooms sometime in early 2015. No price of admission has been stated for the five-door, five-passenger vehicle, however.

Under the bonnet, a 1.6-liter 8V engine will deliver 87 horsepower to the front pair of 15-inch alloys through a standard five-speed manual or optional four-speed auto.

As for its name — and that of the on-DO — Datsun says it’s a fusion of Japanese, Russian and English themes: “do” is Japanese for “moving,” “on” is Russian for “he,” and “mi” is meant to invoke personalization by rhyming with “me” to Russian ears.




Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Stumpaster Stumpaster on Aug 28, 2014

    Oh looks at that leg room for the rear seat. Oh wait, they slid the front seats forward of the B-pillar! Very Lavrov approach to marketing.

  • Closed247 Closed247 on Aug 28, 2014

    I'm pretty sure that's a Lada Kalina. While that may work in Russia, Nissan seriously risks destroying any chance of establishing Datsun as an alternative in the cheap car market by using such crap.

  • Oberkanone My grid hurts!Good luck with installing charger locations at leased locations with aging infrastructure. Perhaps USPS would have better start modernizing it's Post offices to meet future needs. Of course, USPS has no money for anything.
  • Dukeisduke If it's going to be a turbo 4-cylinder like the new Tacoma, I'll pass.BTW, I see lots of Tacomas on the road (mine is a 2013), but I haven't seen any 4th-gen trucks yet.
  • Oberkanone Expect 4Runner to combine best aspects of new Land Cruiser and new Tacoma and this is what I expect from 2025 4Runner.Toyota is REALLY on it's best game recently. Tacoma and Land Cruiser are examples of this.
  • ArialATOMV8 All I hope is that the 4Runner stays rugged and reliable.
  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
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