By on August 15, 2014

2014 GMC Sierra SLT Crew Cab Front Three Quarter in Iridium Meta. Photo courtesy GM/Pickuptrucks.comJuly 2014’s year-over-year Canadian auto sales growth was more significant than the monthly growth rate achieved at any time in the last two years, a period which included record annual sales in 2013.

Not since May 2012, when auto sales jumped 18%, has this rate of growth during a record-setting period been anything much more than gradual. Yet with 18,000 more July sales in 2014 than in 2013 – an 11% improvement – the gradual rate of change suddenly switched to a rapid rate of expansion.

A first half of decline in the pickup truck sector turned into a July in which pickup sales rose by more than 5000 units, a 20% year-over-year increase. Sales of the Ford F-Series, Canada’s best-selling vehicle line, jumped 24%. Chevrolet Silverado sales shot up to their highest level since June 2010; GMC Sierra sales climbed above 5000 units for the first time since June 2011. Pickup trucks generated 18.6% of the overall industry’s July volume.

Canada pickup truck sales chart July 2014Although the rate of growth in the luxury utility vehicle sector didn’t actually match the overall SUV/crossover category’s ascent throughout the first half of 2014, the smaller premium subset took off in July. Total SUV/crossover sales jumped 18% in July, but Audi Q5-class utilities, helped by 437 Lincoln MKC and Porsche Macan sales and a 344-unit uptick from BMW’s three smallest X models, were up 30%.

The Ford Escape is Canada’s most popular utility vehicle. In July, the Escape sold 58% more often than the next-best-selling Honda CR-V. The Ford brand sold 5612 passenger cars last month and 5078 Escapes.

Honda’s Civic, which for the second time in three months and the second time in the last 40 months sold more than 7000 copies, accounted for 9% of all new passenger cars sold in Canada in July 2014. Canadian new car sales are down nearly 2% in 2014, but July volume rose 6%, a 4300-unit increase, thanks in large part to almost 1000 extra Civic sales. (Like the Civic, the Toyota Camry is the traditional top-selling car in America, but it accounts for a less-dominant 5.5% of America’s car market in 2014.)

Together, the Canadian divisions of the Ford Motor Company, General Motors, and Chrysler Group/FCA accounted for 46% of the new vehicles sold in Canada in July, 64% of the “light truck” volume, and just 21% of new car sales. Unlike the three Chrysler Group brands and Ford and Lincoln, however, GM car volume was up sharply in July, a 21% improvement. These car improvements were essential to GM’s overall 25% increase in July, a massive change from a first half in which GM volume slid 2%.

Both in July and on year-to-date terms, GM remains the third-largest auto seller in Canada. Chrysler’s five brands have combined for 174,599 sales through the first seven months of 2014; Ford and Lincoln another 171,981. The Ford Motor Company has been Canada’s top-selling manufacturer in each of the last four months.

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19 Comments on “Canada Sales Recap: July 2014...”

  • avatar

    Hello GM!…. We seem to be buying quite a few of your products up here. I got a lovely new Impala in my driveway. Now, how about bringing some more product up here.

    Ford, Honda, Chrysler, Toyota, got the message.

  • avatar

    “Together, the Canadian divisions of the Ford Motor Company, General Motors, and Chrysler Group/FCA accounted for 46% of the new vehicles sold in Canada in July, 64% of the “light truck” volume, and just 21% of new car sales.”

    Minor bugbear: while Tim seems to also be pointing out the silliness of lumping a RAV4 in with an F-150 as a “light truck”, is there any way to tease out the data, especially as sedans seem to be on a downward trend and crossovers in the ascendancy.

    • 0 avatar

      @86er – GoodCarBadCar does break out data per segment.

      Interesting to see FCA as the #1 company in Canada if one combines sales. Dirt cheap minivans, Jeep and truck sales are where it is at for FCA.

    • 0 avatar
      Timothy Cain

      Consider it teased:

      • 0 avatar

        Civic up for 2014. New Corolla and Mazda 3 also up. And the now-elderly Jetta, which is struggling to keep up on the US side.

        On the other hand, Hyundai and Kia look like they are dropping market share.

  • avatar

    The poultry tariff brigade should note that Canada, which does not suffer under the mighty burden of the waterfowl tax, had small(er) truck market share YTD of 0.7%, versus 1.4% for the US. Apparently, the Canadians are even less interested in these things than are the Americans.

    Adding insult to injury, the Detroit full-sizers have greater market share YTD in Canada than in the US (16.1% for Canada vs. 11.1% for the US.) Apparently, the lack of turkey, duck and whatever taxes aren’t doing anything to spur demand for smaller trucks, nor do the higher fuel prices up north inspire any greater motivation to downsize. Rather, the real-world outcome in this case is quite the opposite.

    • 0 avatar

      @Pch101 – I already explained that point a while back.
      Canada has tariffs too.


      The USA auto industry carries a ton of influence in Canada.

      Canada was going to remove tariffs due to a WTO ruling post NAFTA but the Canadian arm of the USA auto industry lobbied government to keep them. Politicians in Ontario whom are heavily dependant on getting votes from auto workers also lobbied the federal government for protection.

      looks like the Big Three (there were 3 at the time) need protective tariffs in our market as well.

      You totally blew the debate on the Chicken tax so you thought you’d troll this one.

      Makes me laugh my ass off.

      You are all butt hurt.

      Ha Ha Ha Ha.

      You still haven’t answered my simple question……. DO YOU OWN A TRUCK?

      Once again, a weak attempt boosted by insults.

      Funny or should I say laughable…………

      • 0 avatar

        “I already explained that point a while back”

        Unfortunately, your factually deficient blather fails to qualify as an explanation. It’s more akin to an alibi from a guy who has been exposed as being guilty of charged (in this case, of the crime of not knowing much.

        “Canada has tariffs too.”

        Canada’s tariff on the Toyota Tacoma is zero.

        Canada’s tariff on the Nissan Frontier is zero.

        Funny how the lack of tariffs on either of those translates into such low market share.

        It really is uncanny how nothing that you believe corresponds with events in the real world. I’ll give you credit for being persistent, but being persistently wrong isn’t exactly a virtue.

  • avatar

    @pch101 – I’ll walk you through this……….

    Everyone seems to be in agreement that small trucks cost almost as much as large trucks to build in the USA.

    Everyone is in agreement that small trucks are price sensitive.

    Where do all of the new trucks sold in Canada come from?

    NAFTA covers imports into Canada but Canadian prices are tied to American prices.
    Tariffs inflate prices in the USA and that spills over to Canada.

    Are you following this so far?

    Now lets talk about tariffs in Canada.

    Canada has tariffs on every vehicle imported from outside of the NAFTA zone…………

    Where are all of the modern i.e. up to date small truck manufacturing facilities located?

    Outside of NAFTA.

    That means they are subject to import tariffs.

    The Canadian market isn’t an exact clone of the USA market.

    Our trucks are more likely to be used as trucks so capacity becomes more relevant. A recent study showed that the prairies of Canada and rural Canada have a preference for trucks…… where is farming, ranching, and heavy industry located?

    small trucks have a place but not usually in those settings. A flat tire on a machine often exceeds the capacity of a 1 ton truck.

    Now go along and attend your anger management sessions.

    All that hostility often stems from a lack of nurturing from one’s parents.

    I’m sure that your parents choosing to attend all of those Pro-Choice Rallies instead of being with you must of been really traumatic.

    Forgive and move on.

    • 0 avatar

      You and reality ought to get on speaking terms, as it is obvious that the two of you don’t get along.

      “Tariffs inflate prices in the USA and that spills over to Canada.”

      The US has some of the lowest, if not the lowest, vehicle prices in the developed world.

      As is stands, automakers produce fairly low margins on their US sales. Car prices essentially pace the inflation rate.* Mainstream brands in the US end up needing to play a volume game due to the lack of margin.

      You’re living in some fantasyland that the US has high car prices. Your friends at Google would show you how that wrong that is if you only knew how to use it. But you remain oblivious to facts that are easily obtainable and not difficult for even mediocre minds to comprehend, which points to how low you are on that totem pole.
      *Yes, I am aware that you have absolutely no idea what that means.

  • avatar

    @Pch101 – insults as a substitute for substance.

    Is that all you got?

    did I say the USA has high vehicle prices?


    What would trucks cost in the USA if they did not have a 25% tariff?

    Don’t hurt yourself answering that one.

    I eagerly await your insult filled retort.

    Well, not really.

    I’m just trying to give you some positive reinforcement.

    • 0 avatar

      As is the case with the other truck fanatics, you simply cannot be educated. Even very simple facts are well above your head.

      The US is already getting relative bargain prices on cars. They aren’t going to drop because of tariffs that they aren’t even paying.

      You have convinced yourself that the US is overpaying for cars even though it already gets them at a discount. Your position makes no logical sense whatsoever.

      Nissan ships Thai-made Navaras to Australia, tariff-free. Australians pay a few thousand dollars more (excluding tax) for a Thai-made Navara without a tariff than Americans pay for a comparable Frontier without a tariff (and with more horsepower.) Americans are still getting a better deal.

      Again, the real world never meshes with your position. You are incapable of producing any evidence that the real world operates in the way that you think that it does.

      In comparison, I have actual facts on my side that illustrate quite handily that you don’t know what you’re talking about. This is no great accomplishment, since everything that you say is quite easily debunked or moved into a more appropriate context.

  • avatar

    Pch101 – yawn……… once again insults over substance.

    North American made trucks are overpriced.

    Ford makes most of its global profits from trucks.

    A luxury trimmed truck has a profit margin in the 40% range. A base crewcab 4×4 Ford F150 is 37K and a Limited is 57K. It doesn’t cost 20K to add leather and 20 inch wheels.

    Another sign that trucks are overpriced are rebates. They’ve been up in the 8-12k range depending on model and time of year.

    You take those trucks and add 10K and that is the retail price for them in Canada.

    I appreciate all of the time and effort you spend on research. It is impressive ;)

    • 0 avatar

      “North American made trucks are overpriced.”

      If you believe that, then the stuff made in Thailand will make you have a seizure.

      Perhaps you should go down to Australia and save them from themselves. They would save money if they were able to pay American prices.

  • avatar

    @Lou_BC – Why even bring up truck’s “overpriced” MSRP, since everyone gets about $10K off, on the average pickup sold. Irrelevant, wouldn’t you say? It’s the transactional price that matters, no?

    What exactly are US pickups, like the Titan and Tundra, so “protected” from? BMW makes an evil 1/2 ton pickup to kill them all? Does ANYONE make a fullsize global pickup? What a about a global 1 ton dually pickup for up to 30,000 lbs trailers???

    Seems like the Frontier, Tacoma and Colorado/Canyon would be the only trucks that need to worry or drop prices. If at all. So what’s there to entice global OEMs to small dying segment split 12 ways? With shockingly low transactional prices, compared to what the rest of the world pays???

    So which trucks have a 25% tariff? And why would these ghost trucks pay it?

    But you seem to think if Mitsu, Mahindra, Proton, VW, etc, pickups were sold here, fullsize pickups would have to severely drop their (transactional) prices. This makes no kind of sense. Laughable! They’re hardly direct competition. Especially if consumers aren’t in it for the lyfestile.

    German luxury cars sell at astronomical prices (with no real rebates), when there’s a long list of luxury brands that severely undercut their prices. And they don’t even bat an eye!

    • 0 avatar

      @DenverMike –
      “Why even bring up truck’s “overpriced” MSRP, since everyone gets about $10K off, on the average pickup sold.”

      if they weren’t over priced then why would they need to give everyone 10K off?
      Thanks for proving my point.

      “They’re hardly direct competition.”

      I’ll just cut and paste the answer from earlier in this thread;

      “Everyone seems to be in agreement that small trucks cost almost as much as large trucks to build in the USA.

      Everyone is in agreement that small trucks are price sensitive.”

      25% tariff kills any imports that would be direct competition.

      That’s the whole point…………….

      You and Pch101 make it way too easy.

      I’ll talk to you two again once the both of you graduate from 401.

      You ain’t much competition functioning at level 101.

      • 0 avatar

        @Lou_BC – You’re talking in circles. Call it an “overpriced” phantom MSRP if nobody pays anything anywhere near it. So again, why call fullsize pickups “overpriced” if they SELL for much, much LESS than MSRP???

        Midsize trucks cost the same to build as fullsize, but that hardly means they’re in direct competition. If BMWs and Mercedes cost as much to build, are they in direct competition too???

        So what global pickups would be “direct” competition for fullsize pickups? List makes and models. Besides Proton…

        But they would not pay 25%. Or anywhere near it. But the question remains, Do global OEMs want to jump into a dying market and split the remaining scraps 12 ways? For US consumers and fleet, not willing to pay very much? Or are we talking non profit orgs???

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