Tata To Enter Global Passenger Market With Help Of Jaguar Land Rover

Cameron Aubernon
by Cameron Aubernon

Having done well with Jaguar Land Rover in its portfolio, Tata Motors is now turning to its premium subsidiary for its own foray into passenger cars and SUVs.

Drive.com.au reports the parent company is using the technical and design know-how JLR to begin growing its passenger vehicle line in Australia and beyond, though Darren Bowler, managing director of importer Fusion Automotive, assures that no badge engineering would occur between the two brands.

What would be shared, according to Bowler, would be platforms and engines, such as the global platform underpinning the upcoming Nexon SUV that could “be used as an Evoque… a Tata, [or] a Jaguar,” as well as the Ingenium family of four-cylinder engines that will soon turn up under the bonnet of many a JLR product.

In the meantime, Tata Australia plans to tackle the medium- and heavy-duty markets with the Ultra and Prima, both joining the light-duty Xenon.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • DownEaster DownEaster on Jul 23, 2014

    Probably they could pick up a lot of Ford and Holden engineers in Australia as Ford and Holden stop building cars there. They have the experience and probably Australia would be a good engineering base.

  • Corey Lewis Corey Lewis on Jul 23, 2014

    "Drive.com.au reports the parent company is using the technical and design know-how JLR" Could also read: "The parent company is currently looking at some Ford components."

  • Corey Lewis Corey Lewis on Jul 23, 2014

    Sure, no badge engineering. But the posh customers at Jaguar and Land Rover have access to a thing called the Internet. And when they slip into their smoking jacket and hop online, they're going to be none too pleased that their British marque is on a platform with some impoverished third world sedan/jeep.

  • 95_SC 95_SC on Jul 23, 2014

    Long as it is not those trucks in the picture. Anytime I see one of those I will always think "Afghanistan" so I would never own one.