Aston Martin Revives The Lagonda, By Invitation Only

Derek Kreindler
by Derek Kreindler

If you want an Aston Martin Lagonda, you must meet two requirements

  1. Get an invite from Aston Martin
  2. Live in the Middle East

The new Lagonda will share its underpinnings and V12 engine with other Astons, but the sales and marketing process will be quite different.

Orders will only be taken from select clients who receive an invitation from Aston Martin. The Lagonda will be marketed in the Middle East only, and each car will be hand tailored to the buyer’s taste. It should also cost a bloody fortune.

One reason that bespoke cars are so popular in the region is that they are a rare chance for individuals to express themselves in a society that enforces conformity in most other areas of life. With dress, behavior, social customs and other outlets for expression under strict control, the automobile is one item that can be customized to reflect one’s personal tastes, though previously, this has manifested itself in option packages, paintwork or bespoke interior. This is the first time we’ve seen an all-new car conceived this this specific market.

Derek Kreindler
Derek Kreindler

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  • Sector 5 Sector 5 on Jul 26, 2014

    Arab 500 Gucci. Spawned from a menage of Aston, the Brit royals & a Saudi prince.

  • Iamwho2k Iamwho2k on Jul 26, 2014

    At least it doesn't look like the Rapide, which looks like a DBS, which looks like a DB9, which looks like a Vantage, which looks like...

  • Petezeiss Petezeiss on Jul 26, 2014

    OK, how many others ran to Google image the pointy-snoot Lagonda? Damn, now every time I re-watch a Poirot and Hastings says Lagonda I'll imagine that taffy pull of a car.

  • Zackman Zackman on Jul 27, 2014

    I generally am not moved by British car design, but looking closely at the side profile, doesn't the side glass and C pillar and even the trunk slope look suspiciously like the last generation Malibu? Go figure, the British have been copying American design for many years, not that I'm against that, just saying!