By on June 23, 2014

A new Ford Focus ST is set to be debuting at the Goodwood Festival of Speed this weekend.

In addition to a facelift (to better align it with the facelifted 2015 Focus), Just-Auto is also reporting that a diesel variant will be offered alongside the 2.0L Ecoboost engine. Any bets on whether it will arrive in North America? I’ll say “no”. The ST Diesel wagon is sure to be the new “most lusted after” hot hatch on the interwebs. You can bet on that.

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59 Comments on “Ford To Debut Focus ST Diesel...”

  • avatar

    Focus ST diesel wagon. The internets will explode.

    • 0 avatar

      That kind of car, with that kind of motivation sparks 0 interest in me. But yes, the internet will get its collective panties wet. LOL!

      • 0 avatar

        On a sporty car, I’d rather have the gas engine too. I did really like the TDi Cup version of the Jetta Sportwagen VW sold in the US in 2009. GTIs/GLIs were so much cheaper though. I think with financing and incentives, there was a $4000 difference in favor of the GTI/GLI.

        • 0 avatar

          Agreed all your points. Here besides the point diesel is verbotten for passenger cars, it makes no sense. The same Ranger double cab 4×4, diesel and gasoline/ethanol. the price difference is almost 20 000 reais, not to mention the insurance that is triple on the diesel. You can drive for 10 yrs or more before you make up the difference.

          In a sporty car then, no diesel for me.

          • 0 avatar

            That is a huge difference. In Brazil, wouldn’t ethanol also be cheaper because of subsidies?

          • 0 avatar

            Why would insurance be triple?

            For a car that is primarily used for highway trips, I prefer a diesel. But then I would not want that car to be in as sporting a spec as a Focus ST.

          • 0 avatar

            bball, no in Brazil diesel has preferred treatment and is actually cheaper than ethanol or gasoline. But the entry price and insurance costs offset the advantages for private buyers. Unless you are doing almost 200km a day, then the difference is not so bad.

          • 0 avatar

            krhodes1, the excuse is that diesel cars are stolen at much higher rates than other cars. Seems like diesel engines are used in backwaters and rural areas to generate electricity. I would add that 4×4 diesel pickups are fashionable and sold only to companies and high rollers who are willing to pay. As always, the market, partially, dictates the price.

      • 0 avatar

        I’ll give $40,000 Internet Dollars for it! Maybe $45,000. I have no real money because I live in my parents’ basement and drive their 2005 hand-me-down Camry, but…

    • 0 avatar

      If VW brings GTD and if Ford brings ST-D (teehee) than the internet won’t be the only thing exploding.

      Save humanity, don’t make it in brown.

  • avatar

    Ha ha beat me to it. A manual diesel in hatchback form factor. Blog traffic on auto sites just spiked 500% this afternoon.

  • avatar

    Dot gov hates diesel. Next.

  • avatar

    I wonder how many torques it will make. 270 ft lb is more than enough to make the front end go all nutty. How, aside from using the Revo knuckle, do you hope to contain the torque on an oil burner?

  • avatar

    If it’s brown, I’m done with the virtual automotive culture.

  • avatar

    “The ST Diesel wagon is sure to be the new “most lusted after” hot hatch on the interwebs among a dozen very vocal enthusiasts. You can bet on that.”


  • avatar

    Tell ya what… those Transit videos you can get to at the end are pretty cool.

  • avatar

    I was a huge Diesel fan at one time. Heck, I’ve owned both a W123 Benz with a stick and a Volvo 245 Diesel with a stick. Both were BROWN!

    Then I moved to Las Vegas, where Diesel costs 40-60 cents more per gallon, and the annual smog check is $50 for Diesel, $15 for gas. Factor in the additional selling price for a Diesel vs. gas car, and the payoff point becomes so far into the future that it’s just not worth it.

    Back in the days of IDI Diesel engines, one of the selling points was simplicity. That’s gone out the window as well.

    No sale for me, thanks.

  • avatar

    I don’t personally understand the limited appeal of diesels to Americans. I may be completely wrong about this, but it seems like the torque-rich, low-revving characteristics that make V8s so popular would make diesels popular, too. I think the reason there are so many more pickup buyers than there are people who *need* pickups is that modern half-tons are what replaced old-school RWD land yachts, because CAFE, and people like the way those drive. It’s what Rolls Royce likes to call “waftability.” Since you can recreate this feeling fairly easily with a diesel engine in a vehicle of pretty much any size or shape, I’d think people would be all over this. Obviously, a Focus ST is not a waftable kind of car, and I get that a diesel might not be a good fit for it. But for large sedans, it seems perfect.

    • 0 avatar

      The USA appeal is limited vs the EU’s because over there diesel fuel is subsidized below gasoline cost offsetting increased purchase cost. Diesels come with their own expensive and unique maintenance requirements. Valve adjustments and injector maintenance for example. Some do not like the idle vibes and diesel fuel smell while refueling.

    • 0 avatar


      This is exactly why I like modern diesels. I would not expect to save any huge amount of money – that is a fallacy. I simply prefer the way they drive – lots of lazy effortless torque, and excellent fuel economy and thus range. I would not want my Fiat 500 Abarth with a diesel, but one in my BMW would be perfection. My defenses are weakening, there is a lovely Imperial Blue on red leather 328d at my local BMW dealer… BMW only gets $1500 extra for the diesel, and there is not really much in it for maintenance costs over the long term. Certainly nothing that would frighten me. If only they didn’t force an AWD system I have no use for, I would have one already. Heck I would make back a good chunk of the $1500 just in fuel savings over the month or so I would spend with it in Europe!

      If I wanted to save money, I would buy a smaller, slower car.

    • 0 avatar
      George B

      Smartascii, the EPA destroyed the appeal of diesel to many Americans by making it expensive. Before the effort to reduce sulfur in diesel fuel, diesel was no more expensive per volume than the lowest grade of gasoline. Now it’s more expensive than the highest grade of gasoline. I typically see diesel $0.40/gallon more expensive than regular unleaded when I buy fuel. On top of the higher fuel price, the diesel engine version of the car is thousands of dollars more expensive due to complexity and higher compression. Remember that there is no penalty or tax cost associated with choosing a relatively large displacement normally aspirated engine in the US. In addition, the EPA now requires complex pollution control equipment to control the oxides of nitrogen and soot inherent to diesel engines. Many consumers fear that the diesel engines available today will be expensive to repair over the life of the car. It doesn’t help that the major supplier of diesel passenger cars, Volkswagen, already has a bad reputation for maintenance and repair nightmares.

      • 0 avatar

        My 2012 TDi has 56k. I have had zero issues. It may need front brake pads now…

        Love the torque. I can see the diesel pump issue as a barrier for some folks, but you don’t visit them as often.

        Fuel costs are more inconsistent. The cheap stations price diesel at midgrade level. The expensive ones are 20-50 cents more than premium. Again, you can plan your fuel ups with a 500 plus mile tank.

        It is unbeatable in city traffic. Long lazy torque. On the highway, you will just keep pulling…and pulling…and the speedo sees triple digits and it keeps pulling.

        The interior is super-quiet, with only a slight ‘clacka’ at idle. (I always knew that making small cars noisy was a sales tactic and not a necessity)

        With a set of Michelin Pilot Sport A/S in an aggressive 225/45 x 17 and the OE in the US Sportline suspension, it is fun to drive, just different than a high revving gas motor.

        I welcome more competition….If I had more money to toss at this I’d find a 335d that had been driven hard with the M Sport package. (There are carbon build up issues for the 335d if it has been driven “gently”)

      • 0 avatar

        “Remember that there is no penalty or tax cost associated with choosing a relatively large displacement normally aspirated engine in the US.”

        Relative to what, because I thought the gas guzzler tax was still around. The gas guzzler tax is probably minimal compared to the taxes in parts of Europe, but it is there.

        As far as the cost of diesel fuel, plenty of gasoline cars require 91 or 93 octane, which is also as much as $0.40/gallon more expensive than 87 octane. No diesel car is truly cheap, so I think it is far to compare the fuel cost to cars that require premium. Also, diesel prices vary widely. In the SF Bay Area, I see plenty of gas stations where diesel is actually cheaper than 87, though I admit It’s possible that this says more about the cost of gas out here than the cost of diesel.

    • 0 avatar
      DC Bruce

      Undeniably, there’s the fact that diesel fuel in the U.S. is taxed more heavily than gasoline. So, that plus the extra cost of refining low-sulfur diesel means that the fuel typically is priced at the level of premium gasoline.

      The perception is that the new direct-rail diesel engines are more maintenance intensive than a gasoline engine, driven by the inevitable difficulties associated with early versions of those engines. Of course, the jury is out on the maintenance requirements of new DI gasoline engines.

      And, with forced induction, its possible to get the nice, fat torque curve in a gasoline engine that makes the car waftable.

  • avatar

    I don’t care if it comes in diesel metallic brown with a 7 speed stick, full RS suspension, and a prostitute that lives under the clutch pedal. Unless they kill those horrible spine breaking Recaro crap seats,I will not buy one. Those seats SUCK and they are shoehorned into that car in ways that unless you are a contortionist, you can’t adjust them without pain. So you can sit in the painful seats and be pained.
    Kill them with fire.
    Or napalm.
    Or fire and napalm.

  • avatar

    Only Ford would put a diesel in a performance appliance.

    Of course, this is the same f-ed up company that gave their big, mediocre SUVs independent rear suspension while their pony car suffered from the suspension from an ox cart.

    • 0 avatar

      “performance appliance”

      I was waiting at the ticket counter once when the TSA mongos screening right behind the counter found a performance appliance in someone’s luggage.

      Of course all the blue-shirts in sight came waddling over to guffaw at it.

    • 0 avatar

      ” Only Ford would put a diesel in a performance appliance.”

      No memory whatsoever. VW announced the the GTI diesel (GTD) well over a year ago, so this is just Ford keeping up.

      This news was reported here on TTAC, but like the endless rehashes of the two Detroit bankruptcy, I can say without much fear of rebuttal, the collective memories of most commenters here is about zero

    • 0 avatar
      Chris FOM

      Not that I should rise to the bait, but only Ford? What about the GTD (an almost exact analogue to a diesel Focus ST)? The Audi SQ5? BMW’s M550dX5 M50d/X6 M50d? Ford’s trodding well-worn ground here, especially as this willl presumably launch in markets where diesel is preferred.

  • avatar

    I can see it now
    “Honey I’ve got a STD” – that could take a lot of explaining!

  • avatar
    Tom Szechy

    Probably one of the (if not “the”) most popular new passenger vehicles in Europe are diesel wagons (VW brands dominating the market).
    People are still unhappy, recession is still here, in other words, it doesn’t change a damn thing. Get over it USA, you don’t need diesel wagons.

    Btw I’m still puzzled with the diesel fetish I can see popping up on TTAC.
    Yes, they have a nice, flat (albeit short) torque curve.
    No, they can’t rev like petrols.
    No, they don’t have nice sound. They sound like a tractor. Maybe a quieter truck. (yes, I know it only applies to the outside)
    Yes, they have somewhat better fuel economy.
    No, they are not less polluting.
    No, they are not less complicated nor more reliable than petrol engines; with tomorrow’s emission standards, they are actually becoming way more complicated.
    If we want complicated, I think we’d be better off with petrol hybrids. Or EVs.

    • 0 avatar

      “Get over it USA”

      It’s the 100th anniversary of something the Euros couldn’t get over; something that gave the world Hitler, Stalin and a flu pandemic that killed 50 million people.

      • 0 avatar
        Tom Szechy

        Yes, now you can add the abundance of diesel wagons to your list. Still, I’m sure noone wants them except for:
        a. HR people who create car policies at companies(MOAR DEESEL = LOWAR KOSTS)
        b. Local tax lawmakers (ie. in-country politicans), who create laws that induce HR people to create stupid car policies
        c. EU lawmakers who support b.
        d. European car manufacturers who started to shove diesels in passenger vehicles so to create their “competitive edge”. Plus who possibly stuff c. with cash.

        Oh, I almost missed my favorite category: people who buy their high-end cars with diesel engines, “because it’s more economic this way”. Apparently depreciation is not a thing.
        This category is the funniest of all. There are shitloads of A6s and 5ers with 2.0 diesels around here. Or not to mention the Cayenne with the Audi 3.0 diesel. “Good stuff”.

    • 0 avatar

      The new Mazda diesel is supposed to have quite a high redline, on par with some less revvy gas engines and right in the sweet spot where most Americans drive. You rarely see adult drivers pass 4K unless it is in a small displacement car that simply needs to be wrung out to survive.

      Many new diesels have broader torque curves than you would expect.

      My coworkers D max diesel is quieter at idle than my 5.3 gasser is, inside and out.

      Better MPG? Not in current US trim.

      Not less polluting? Tell that to the hippie in his old benze!

      • 0 avatar
        Tom Szechy

        I heard good things about the Mazda Skyactiv diesel, especially about the engine noise. Plus, it doesn’t need a particulate filter AFAIK, yet it complies with the Euro-6 emission standards.
        Need to check it myself though.

    • 0 avatar

      The grass is greener, coveting neighbor’s wives etc. etc.

  • avatar

    Why, why, why, why?! I just rented a Focus. 2.0l. I exceeded the speed limit in every circumstance imaginable. Averaged 28 mpg. Good luck to the poseurs sitting next to me in traffic with all this extra hp and torque.

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