Zipcar Announces Car2Go Competitor ONE>WAY

Abraham Drimmer
by Abraham Drimmer
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zipcar announces car2go competitor one way

Late last week Zipcar announced their ONE>WAY service, a point-to-point rental product and a clear challenge to Daimler’s successful Car2Go program.

As droves of pesky Millennial descend on the world’s urban centers, the market for on-demand fast access individual transport is swelling. The Avis Budget Group seems to be wasting little time diversifying their (relatively) newly acquired asset, Zipcar. The already popular short-term rental service has announced a new product: ONE>WAY, a point-to-point product in the vein of Daimler’s successful Car2Go operation.

Dubious use of mathematical symbols aside, the product is a no-brainer. Zipcar has significantly better brand recognition than competitor Car2Go. The latter’s service is offered in only ten American cities – Zipcar is available in a whole bunch of locations. Better still, Zipcar is trumping the Germans in practicality. An agreement with Honda means ONE>WAY users will have access to the 2015 Fit exclusively – a clear win for the Japanese automaker, who will undoubtedly gain massive amounts of exposure in a segment that may not otherwise experience their products.

To be fair, the Smart Fortwo wins in the crucial parking category, as its 73.5 inch wheelbase is tough to beat. But which would you rather take to Ikea?

Abraham Drimmer
Abraham Drimmer

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13 of 22 comments
  • Varezhka Varezhka on May 05, 2014

    Honda Fit is a great car, but I think Toyota iQ would have been a lot better choice for the application. Smart ForTwo's size is a huge benefit for the Car2Go's application as a quick bus/taxi replacement. I definitely won't be happy searching for street parking when I am charged by the minute. I also hope Zipcar/Avis will have large enough of a fleet to make this work. I see Car2Go Smart everywhere in Seattle, and even then there doesn't seem to be one available when you need it.

    • Stumpaster Stumpaster on May 05, 2014

      Choosing between Smart and iQ is like picking between varezhka and rukavichka.

  • Scwmcan Scwmcan on May 05, 2014

    And will Honda still claim zero sales of the fit to fleets?

    • See 1 previous
    • Scwmcan Scwmcan on May 05, 2014

      @Abraham Drimmer I guess the sarcasm didn't come across, too short a message this time. It just seems that Honda makes a big point out of having virtually no fleet sales of its cars ( I.e. Any story about midsized sedan US sales winds up having the Accord as the " winner" excluding fleet sales as it's percentage to fleets is so low ( despite many Hondas being on rental lots at least here in Canada), Honda claims to have no fleet sales organization, but yet this deal was made with Honda, so what gives? In all seriousness I don't really care, to me a sale is a sale, I was just making an ( apparently unsuccessful ) attempt at a humorous comment.

  • Stumpaster Stumpaster on May 05, 2014

    Can we abandon the easier-to-park reference? It may work in a Euro city where people can park on sidewalks and across spaces in a Smart but in the US there either is a legal spot, or there is not. Smart has very little extra to offer in this regard. Fit all the way.

    • See 5 previous
    • Krhodes1 Krhodes1 on May 05, 2014

      Written by someone who has not spent anytime in old coastal cities. In SF or Boston, you want as short a car as possible. Or my own city of Portland Maine, now that we have pay and display instead of meters. Its fit as many cars on a street as possible, there are no lines.

  • Spike_in_Brisbane Spike_in_Brisbane on May 05, 2014

    Both companies are missing a huge incentive for users. When I lived in Sydney I went without car ownership for the first time in my life and joined GoGet. I really liked that they had a range of cars. There were 600 vehicles in Sydney, many within walking distance of my home. I could use a Yaris for general shopping and stuff, a Hi Ace for the Ikea trips, a Hilux flat top for hardware or a Tarago for hauling lots of visitors. It was like having a garage full of cars without any hassle. One card key fits all. Being limited to just a Fit or Smart would require ownership of something else.