Lexus Reveals Its Most Important Product Since The LS400
Lexus is launching their long awaited small crossover at this month’s Beijing Auto Show. Dubbed the NX, it will be the first Lexus product with a turbocharged engine.
Aside from the 2.0T engine, a naturally aspirated NX200 and an NX300h hybrid (which shares its powertrain with the Lexus ES300h) will also be offered. Exact specs haven’t been announced.
For TTAC readers, the NX is a non-event, another boring crossover to add to the ever-growing pile of soulless two-box vehicles that should be wagons. But for Lexus, this is a vitally important product, a competitor in the booming small crossover segment.
In Europe, Lexus has traditionally been an also-ran, fielding a lineup of cars that are considered uncompetitive thanks to thirsty gasoline engines, a dearth of diesel options and a lack of compelling reasons to pick one over a rival luxury brand. The NX is their best hope at changing things.
The small crossover segment could not be hotter, and if the pricing is right, Lexus might be able to make some headway against the Mercedes-Benz GLA, BMW X1 and Audi Q3. The lack of a diesel won’t help, but the hybrid version might do well due to low CO2 emissions, even though hybrids traditionally have not done well on The Continent. In markets like China, Russia and Brazil and India, the diesel conundrum is less important. What matters is the “premium” perception that goes along with the Lexus brand and CUVs in general. The NX won’t break new ground in quality and value like the LS did – but it might just kick off a second wind for the brand in the markets that matter most.
More by Derek Kreindler
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- Varezhka Maybe the volume was not big enough to really matter anyways, but losing a “passenger car” for a mostly “light truck” line-up should help Subaru with their CAFE numbers too.
- Varezhka For this category my car of choice would be the CX-50. But between the two cars listed I’d select the RAV4 over CR-V. I’ve always preferred NA over small turbos and for hybrids THS’ longer history shows in its refinement.
- AZFelix I would suggest a variation on the 'fcuk, marry, kill' game using 'track, buy, lease' with three similar automotive selections.
- Formula m For the gas versions I like the Honda CRV. Haven’t driven the hybrids yet.
- SCE to AUX All that lift makes for an easy rollover of your $70k truck.
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300 hp and nice 6 7 or 8 speed auto and not too heavy and it might rip more probably 220 hp and close to 4k lbs so most likely sucky
Yeesh. The body height vs. window height is just appalling.