Aston Martin Teaming Up With Daimler For Premium SUV

Cameron Aubernon
by Cameron Aubernon
aston martin teaming up with daimler for premium suv

First Bentley, now Aston Martin wants an SUV for their lineup, with plans to team up with Daimler to make that vision reality.

Bloomberg reports the plan is related to a 5 percent stake in Aston Martin sold to Daimler last year in return for sharing technology with the English automaker, such as Mercedes AMG building V8 engines with Aston in the latter’s upcoming models.

Currently, talks are at the early stages, with signs of the new SUV not expected to come for another three years at the earliest. Aston is also debating whether or not to build a crossover using its own technology.

As for Aston overall, the automaker aims to sell 7,000 cars annually by 2016 by catering to demand in North American, South American and Asian markets.

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  • Ihatejalops Ihatejalops on Apr 01, 2014

    A Rolls-Royce/Bentley SUV makes perfect sense since they are about being comfortable to drive or chauffeured automobiles. SUV's offer this perfectly. There is zero brand dilution for a Uber luxury SUV. An Aston one? Nope. One should always be true to themselves and Porsche understands this. Is the rapide even a success? I can see a Maserati one being successful since they do not have a deep heritage in the US to worry about. Enthusiasts bemoan the SUV, but if you look at the stats, women are the driving force behind these cars and it's sadly a female world now (ironically feminism has been driving wages downward since the 70s). I applaud Tesla for offering a unique and new, independent product (albeit rigged & subsidized for success). We as consumers need more independent companies; too bad regulation has killed competition. What choices do we really have??

  • Raresleeper Raresleeper on Apr 01, 2014

    Yeah, well I've got a question. How much is this fat bastard going to weigh? I'll bet the bloated British utility will make a Suburban the automotive equivalent of the anorexic Karen Carpenter. "We've only just begun..."

  • CRConrad CRConrad on Apr 02, 2014

    A-M and Mercedes-Benz? Move over, Mssrs Aufrecht and Melcher -- I have a premonition about what "AMG" might come to mean in the future...

  • Baconator Baconator on Apr 02, 2014

    So this might be the first of Aston's lineup to get a decent automatic transmission. Reviews don't seem to stress the point, but the single-clutch gearbox in all their current offerings - only the non-S AMV8 is available with a manual right now - is a horrible, juddery, slippy, slow-responding thing. Not sure what the sales need to be to cover the development cost on a program like this, but I'm sure they'll have no trouble selling at least 750 of them a year even if it's crap. If it's good, double that.

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