Winterkorn: T-ROC Will Be Built If Customers Want It
Volkswagen Group CEO Martin Winterkorn is optimistic for the future of the T-ROC, with the automaker willing to build the crossover if the customers want it.
Automotive News Europe reports the production version of the concept crossover — based upon the MQB architecture found in the Audi A3 and Volkswagen Golf — would slot between the compact Tiguan and VW’s planned Taigun subcompact SUV.
Winterkorn believes the concept will have a mass appeal for the automaker’s customer base — especially as sales of crossovers and small SUVs rise in Europe and the United States. VW brand head of development Dr. Heinz-Jakob Neusser concurred, dubbing the T-ROC a logical evolution of the Golf.
The three-door T-ROC seats four, comes with a removable tablet infotainment display, and is powered by a 2-liter diesel found in the Golf GTD, pushing 182 horses through all four wheels.
Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.
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He says VW will build it IF people want it, Making it sound like this newfangled "crossover" concept is an iffy idea? And then he says it'll have mass appeal to VW's customer base? But he's still unsure if the model will go into production? How is he in charge of a car company planning world domination?
Sounds interesting but the price point has to be right to be relevant. I wouldn't be against it since it would be a prime candidate for the two-door coupe market that wants slightly more space to threaten people with a backseat they'll hate and take home a piece of furniture from IKEA (but nothing bigger than an end table). At the very least it looks interesting.
Of course, he doesn't mean American consumers. What we want ... is invariably ignored. To wit: Polo, Scirocco, A3 hatch, A1, etc...
Welcome, to the future Allroad Coupe.