Corvette Pricing Heads For The Sky
Finish the following sentence: “The only General Motors product to consistently meet or beat the imported competition over the past twenty years has been the ______.”
No, not the Malibu Eco! The Corvette!
I was part of the team at Road&Track that chose the Corvette as the Performance Car Of The Year. Believe me, the C7 is a world-class product. And it’s selling like one. How could GM possibly screw this situation up?
The fact of the matter is that nothing performs like the C7 for the price. However, the bump speaks volumes about how GM views its customers in general and its Corvette customers in particular. Many of them are long-time loyalists who have been waiting patiently for supply to match demand. Soaking them for an extra four grand? That’s not exactly like a rock.
More by Jack Baruth
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With the top Camaros and Silverados exceeding the price of the base Corvette, it had to be raised. It's a halo car and it's about respect... Then rebate the hell out of it!
$185 - Wheel Center Caps with Colored Porsche Crest $1,190 - Painted HVAC Vents $500 to $5800 for seat upgrades $340 - Color-Keyed Seatbelts $335 - Color Keyed....key $670 - SIRIUS satellite radio receiver N/C for 4 basic colors. Any one of the other 11? $710 to $2,580 Yeah. Corvette buyers get taken right to the cleaners in comparison...
Here some "good" news for you: Price in Europe from 69,990 EURO...
A little context: Corvette price increases in the middle of the model year have been common for years.