Chicago 2014: Toyota TRD Pro Live Shots

by Matt Fink

Published: February 6th, 2014

One nice thing about being the company that builds the Prius: you can get away with stuff like this.

The TRD Pro trucks, discussed earlier today, ring the retro bell hard with the reintroduction of the simple “TOYOTA” script on the grilles. To a generation that remembers unkillable half-tons bouncing across the California dunes with half a million miles showing on the odometer, this is a welcome change.

#Chiacgo2014 #Tacoma #ToyotaTrdPro #Tundra

Matt Fink

More by Matt Fink

Comments

Join the conversation

5 of 44 comments

Mikey on Feb 07, 2014

Someone correct if I'm wrong here. All of these big goofy, cow catcher,long chin, front ends are a result of government regulations. Something do with hitting pedestrians, or crashing into a Miata? I just can't imagine the designers, doing this without being forced to.

Like Reply
Carguy on Feb 07, 2014

The front end is definite improvement but there is not much engineering involved in the TRD Pro setup. From what I can see its just the new grille, different shocks and a 2" lift which is not much different from what most basic after market kits offer.

Like Reply
- See 2 previous
- Vulpine on Feb 07, 2014
  
  That 2" lift kills the factory warranty on most brands, carguy. At least Toyota is giving you a warranty with this lift.
  
  Like
- Carguy on Feb 07, 2014
  
  @Vulpine - that is true but this is still more marketing than engineering.
  
  Like
- Vulpine on Feb 07, 2014
  
  @carguy And perception means a lot with any product. However, perception works best when it's backed by reality.
  
  Like

Recent Comments

Merc190 The best looking Passat in my opinion. Even more so if this were brown. And cloth seats. And um well you know the best rest and it doesn't involve any electronics...
Calrson Fan Battery powered 1/2 ton pick-ups are just a bad idea period. I applaud Tesla for trying to reinvent what a pick-up truck is or could be. It would be a great truck IMO with a GM LS V8 under the hood. The Lightening however, is a poor, lazy attempt at building an EV pick-up. Everyone involved with the project at Ford should be embarrassed/ashamed for bringing this thing to market.
Jeff I like the looks of this Mustang sure it doesn't look like the original but it is a nice looking car. It sure beats the looks of most of today's vehicles at least it doesn't have a huge grill that resembles a fish.
Doc423 SDC's are still a LONG way off, 15-20 years minimum.
CanadaCraig Luke24. You didn't answer MY question.