Chicago 2014: Toyota TRD Pro Live Shots

Matt Fink
by Matt Fink

One nice thing about being the company that builds the Prius: you can get away with stuff like this.



The TRD Pro trucks, discussed earlier today, ring the retro bell hard with the reintroduction of the simple “TOYOTA” script on the grilles. To a generation that remembers unkillable half-tons bouncing across the California dunes with half a million miles showing on the odometer, this is a welcome change.



Matt Fink
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  • Mikey Mikey on Feb 07, 2014

    Someone correct if I'm wrong here. All of these big goofy, cow catcher,long chin, front ends are a result of government regulations. Something do with hitting pedestrians, or crashing into a Miata? I just can't imagine the designers, doing this without being forced to.

  • Carguy Carguy on Feb 07, 2014

    The front end is definite improvement but there is not much engineering involved in the TRD Pro setup. From what I can see its just the new grille, different shocks and a 2" lift which is not much different from what most basic after market kits offer.

    • See 2 previous
    • Vulpine Vulpine on Feb 07, 2014

      @carguy And perception means a lot with any product. However, perception works best when it's backed by reality.

  • Varezhka And why exactly was it that Tesla decided not to coat their stainless steel bodies, again? My old steel capped Volant skis still looks clean without a rust in sight thanks to that metal vapor coating. It's not exactly a new technology.
  • GIJOOOE “Sounds” about as exciting as driving a golf cart, fake gear shifts or not. I truly hope that Dodge and the other big American car makers pull their heads out of the electric clouds and continue to offer performance cars with big horsepower internal combustion engines that require some form of multi gear transmissions and high octane fuel, even if they have to make them in relatively small quantities and market them specifically to gearheads like me. I will resist the ev future for as long as I have breath in my lungs and an excellent credit score/big bank account. People like me, who have loved fast cars for as long as I can remember, need a car that has an engine that sounds properly pissed off when I hit the gas pedal and accelerate through the gears.
  • Kcflyer libs have been subsidizing college for decades. The predictable result is soaring cost of college and dramatic increases in useless degrees. Their solution? More subsidies of course. EV policy will follow the same failed logic. Because it's not like it's their money. Not saying the republicans are any better, they talk a good game but spend like drunken sailors to buy votes just like the libs. The sole function of the U.S. government is to take money from people who earn it and give it away to people who didn't.
  • CecilSaxon Sounds about as smart as VW's "SoundAktor"
  • Inside Looking Out Does Cybeertruck use the same stainless steel as Starship?
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