By on January 4, 2014

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December sales of automobiles and light trucks in the U.S. were up slightly from last year, but failed to meet analysts’ predictions due to winter storms and some sales being pulled forward in a strong November. Nissan led gainers, up 11% while GM had the worst year to year performance, down 6%. Most automakers closed out the year with an increase.

The seasonally adjusted sales rate also came in below expectations. The SAAR fell in December to 15.4 million from November’s six-year high of 16.4 million. Last year’s SAAR for December was 15.2 million so it’s a slight improveent. Most analysts predicted a 15.6 million unit SAAR for the month. Overall, December sales were up 0.2% from last year and for the year deliveries were up 8% to a total of 15.6 million units, the best year since 2007. Car sales were up 4% while light truck sales rose 11% on the strength of CUV and large pickup sales. This is the 5th straight year of increased sales since the industry cratered at 10.4 million units in 2009.

Full table below

Chrysler and Hyundai were up 6% for the month, with Honda and Ford reporting gains of 2%. As mentioned, GM was down, as was Toyota, at -2%.

Every automaker fell short of analysts’ estimates for the month, with automakers reporting that incentives and promotions led to strong November sales, particularly late in the month, which decreased demand in December. Some brands started their year-end clearance and holiday sales before Thanksgiving this year.  Wintry weather in parts of the country also affected showroom traffic.

At Toyota, sales at Lexus were up 14% while the corporate brand was down 5% as Camry, Corolla and Prius deliveries were all down. Slipping sales on the redesigned 2014 Corolla will not help the brand increase sales by 10% as they hoped for at the launch. For the year total Toyota Motor sales were up 7% to 2.24 million units.

Sales of Honda’s namesake brand were up 2% while Acura deliveries dropped by the same amount. While the Camry remained the best selling car in the U.S. for the year, the Accord edged it out by about 2,300 units in December. For the year, the CR-V became Honda’s third 300,000 unit/year model in the U.S. Those sales were boosted by a December incentive program that paid dealers $3,000 for every vehicle they sold about their Dec. 2012 total.

Ford had their best annual increase since 2010, 11%, with the Ford brand up by the same amount as Lincoln fell slightly, 1%.

Ford’s 2013 sales rose 11 percent, the biggest annual gain since 2010. The Ford division was up 11 percent, while Lincoln fell 1 percent. The Fusion, Fiesta and Escape set sales records for the year.

At GM the news wasn’t as cheery as all GM brands had year to year sales declines last month. Chevy was down 8%, Buick was off by 7%, GMC was minus 2% and Cadillac was off by 1% from it’s December 2012 sales, the first monthly decline in volume at GM’s luxury brand since Sept. of last year.  GM’s fullsize pickups, newly introduced and a critical component of the company’s lineup were down, with the Chevrolet Silverado declining 16% and the GMC Sierra down 5%.

For the year, GM’s fortunes were better up 7%, led by Cadillac sales which were up 22%. Buick was up 14% on the year, GMC +9% and GM’s biggest volume brand, Chevrolet, increased their deliveries by 5%.

Honda, Hyundai-Kia, Toyota, and the VW Group joined GM in losing market share. Chrysler, Ford, Daimler and Nissan all gained market share.

Chrysler’s December results were mixed with strong light truck sales. The new Jeep Cherokee sold 15,038 units for the month, exceeding the popularity of the Wrangler. Ram pickup deliveries were up 11%. For the month truck sales at Chrysler were up 15% while passenger car deliveries were down 17% from 2012. Monthly sales were up 34% at Jeep, 17% at Ram, and +1% at Fiat, while the Dodge and Chrysler brands were down 9% and 21% respectively.

For 2013, Chrysler’s U.S. sales were up 9% to 1.8 million cars and trucks, with cars outselling trucks.

At other manufacturers, Hyundai’s U.S. sales were up 6% to slightly over 63,000 units, making 2013 a record year at 720,783 vehicles. The company said that its results were driven by strong sales of the Elantra compact and the Santa Fe SUV.

The Nissan brand, Mercedes-Benz, Audi, Subaru, Land Rover and Porsche,  joined Hyundai in having record years in the U.S.

Mitsubishi sales were up an impressive 56%, its third month in a row of double digit gains. For the year, sales were up 8% to 62,227.

Jessica Caldwell, a senior analyst at Edmunds.com, said, “Car shoppers responded overwhelmingly to the advertised holiday lease deals and they turned out the highest single-month lease rate — 27.5 percent — on record. Amazingly, almost half of all European branded vehicles sold in December — including many of the most popular luxury brands — were leased.”

Bill Fay, Toyota division group vice president and general manager, said, “The auto industry was a consistent bright spot in the economic recovery throughout 2013. We expect the economy will continue to gain strength in 2014, with car sales rising to pre-recession levels.”

According to TrueCar.com average incentives rose 4 percent to $2,676 in December from December 2012. Joining the incentives in spurring sales have been low interest rates, pent-up demand, increasing household wealth and a number of new models going on sale. In terms of segments, big pickups, large and compact crossovers, large and premium SUVs, and compact luxury cars all had strong sales for the year.

Analysts and the car companies mostly expect U.S. auto sales to rise some more in 2014 but at a slower rate of increase.

Paul Taylor, an independent analyst and former chief economist for the National Automobile Dealers Association, said, “2013 was consistent with modest economic growth aided by very low interest rates for consumers of new cars. This year will feature stronger growth and continued low interest rates for new car loans, even as longer-term mortgage rates start to increase.” He predicts 2014 will be a 16.2 million unit year, with sales growing at least 3%.

Automaker Dec. 2013 Dec. 2012 Pct. chng. 12 month
2013
12 month
2012
Pct. chng.
    BMW division 37,389 37,399 0% 309,280 281,460 10%
    Mini 6,592 6,456 2% 66,502 66,123 1%
    Rolls-Royce 84 80 5% 1,008 949 6%
BMW Group 44,065 43,935 0% 376,790 348,532 8%
    Chrysler Division 20,270 25,513 –21% 302,492 307,967 –2%
    Dodge 47,689 52,391 –9% 596,343 524,989 14%
    Dodge/Ram 83,717 83,276 1% 964,186 825,917 17%
    Fiat 3,745 3,707 1% 43,236 43,772 –1%
    Jeep 53,275 39,871 34% 490,454 474,131 3%
    Ram 36,028 30,885 17% 367,843 300,928 22%
Chrysler Group 161,007 152,367 6% 1,800,368 1,651,787 9%
    Maybach 5 –100% 6 50 –88%
    Mercedes-Benz 35,835 30,378 18% 334,344 295,013 13%
    Smart USA 855 996 –14% 9,264 10,009 –7%
Daimler AG 36,690 31,379 17% 343,614 305,072 13%
    Ford division 208,608 205,518 2% 2,403,542 2,160,859 11%
    Lincoln 7,984 7,384 8% 81,694 82,150 –1%
Ford Motor Co. 216,592 212,902 2% 2,485,236 2,243,009 11%
    Buick 15,379 16,473 –7% 205,509 180,408 14%
    Cadillac 18,165 18,248 –1% 182,543 149,782 22%
    Chevrolet 153,493 167,091 –8% 1,947,125 1,851,646 5%
    GMC 43,120 43,921 –2% 450,901 413,881 9%
General Motors 230,157 245,733 –6% 2,786,078 2,595,717 7%
    Acura 15,751 16,034 –2% 165,436 156,216 6%
    Honda Division 119,504 116,740 2% 1,359,876 1,266,569 7%
Honda (American) 135,255 132,774 2% 1,525,312 1,422,785 7%
    Hyundai division 63,005 59,435 6% 720,783 703,007 3%
    Kia 33,631 39,178 –14% 535,179 557,599 –4%
Hyundai Group 96,636 98,613 –2% 1,255,962 1,260,606 0%
    Jaguar 1,544 1,049 47% 16,952 12,011 41%
    Land Rover 5,764 5,174 11% 50,010 43,664 15%
Jaguar Land Rover 7,308 6,223 17% 66,962 55,675 20%
Maserati 1,053 333 216% 4,768 2,730 75%
Mazda 22,964 27,253 –16% 283,947 277,044 3%
Mitsubishi 6,423 4,113 56% 62,227 57,790 8%
    Infiniti 13,232 12,627 5% 116,455 119,877 –3%
    Nissan Division 96,526 86,663 11% 1,131,965 1,021,779 11%
Nissan 109,758 99,290 11% 1,248,420 1,141,656 9%
Subaru 40,172 36,653 10% 424,683 336,441 26%
Suzuki* 1,945 –100% 5,946 25,357 –77%
    Lexus 34,757 30,607 14% 273,847 244,166 12%
    Scion 4,323 5,522 –22% 68,321 73,505 –7%
    Toyota division 151,763 158,014 –4% 1,893,874 1,764,833 7%
    Toyota/Scion 156,086 163,536 –5% 1,962,195 1,838,338 7%
Toyota 190,843 194,143 –2% 2,236,042 2,082,504 7%
    Audi 17,013 14,841 15% 158,061 139,310 14%
    Bentley 350 237 48% 2,872 2,315 24%
    Lamborghini* 46 44 5% 552 520 6%
    Porsche 3,246 2,952 10% 42,323 35,043 21%
    VW division 34,015 44,005 –23% 407,704 438,133 –7%
Volkswagen 54,670 62,079 –12% 611,512 615,321 –1%
Volvo Cars NA 4,888 6,150 –21% 61,233 68,117 –10%
Other** 253 247 2% 3,036 2,949 3%
TOTAL 1,358,734 1,356,132 0% 15,582,136 14,493,092 8%

Source: Automotive News Data Center

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41 Comments on “December Sales Up Slightly, 2013 Sales Total: 15.6 Million...”


  • avatar
    romismak

    Well i don´t think in such bad thing, December was bellow expectations, that means next year the growth will be bigger, if market will go up to 16.5m for example it will be 900thousand +.

    Interresting facts from many brands-groups.

    Hyundai-Kia just few thousand units sold more than Nissan i expect next year Nissan to overtake them with new plant in Mexico and great models they should grow with market or quicker, on other side Hyundai-Kia and their strategy… well yes they are producitve, factories running on full capacities, and are making proffits, but i really believe 1 additonal factory in NA would be great for them, with more capacity HK could have been fighting with Honda for 5th spot not being just on the same levels with Nissan.

    VW brand – well they lack new models and vehicles for US market i mean now pickups, SUV´s …. those sedans have japanese, koreans now even US brands too, VW is nothing special no wonder they are falling down, but they have SUV´s and pickups in their line-p globally, what are they wating for bring it to America

    Subaru, Chrysler group – nice job

    GM – well they are doing fine, but it could be better, their decision to sell less to fleets i don´t know their volumes suffer, i am not sure if their proffits are bigger thanks to this.

    Also Chevy outsold Toyota brand by little bit so we will see in 2014 if Chevrolet or Toyota who ends up as No.2 brand behind Ford. 2014 will be another great year for auto sales in Us market i hope the market will go up to 16.5 million.

  • avatar

    The car market is on fire. Meanwhile- elsewhere – people are struggling to afford good housing. The mortgage business has been approximately 30% new home loan applications and 70% refinances for the past 5 years. Just wait till the new applicants find out about how the Dodd Frank law – which decreases debt-to- income ratio to 43%- impacts their application for a starter home!

    • 0 avatar
      hreardon

      The refis are really starting to slow down in certain markets like mine in Cleveland. Several of my clients are title agencies and since rates started ticking up this year their refi business has dropped substantially. This, and Cleveland never really experienced the same kind of appreciation as other parts of the country and thus the demand for refis is lower here.

  • avatar
    hreardon

    Next year will be an interesting year with some significant product introductions from the Germans. From VW we’ll have the new A3 sedan go on sale starting in the spring, the Q3 crossover in the autumn, the MK 7 Golf and GTI by mid-year, the Merc GLA, the BMW 2-Series. Audi expects the A3 and Q3 to sell about 2,500 units per month each which should give them a 50,000 – 60,000 unit boost.

    The Golf/GTI should end up doing about 30,000 – 40,000 units annually as well. Mercedes expects the GLA to do a solid 2,500 – 3,000 units. BMW’s 2-series probably won’t set the world on fire until they introduce the 2-Series Gran Coupe late next year/early 2015 (4-door).

    VW is going to struggle until they remedy the following:
    1. Making the Tiguan competitive with the CRV, RAV4 and Escape
    2. Introduction of an affordable 6-7 passenger crossover
    3. Significant redesign and re-contenting of the Passat and Jetta

    Audi will have a busy next two years, with product improvements in the A6, A7, new TT, new A4, new Q7. The PI A6 and A7 should be on lots late next year but the new A4 and Q7 probably won’t arrive here until mid-2015. The B9 Q5 should be introduced in 2015 but I would suspect we won’t receive it until the new Mexican factory comes online in 2016.

    Lots of options!

    • 0 avatar
      mjz

      Quick fix (relatively) VW could do while waiting for German overlords to finally green light competitive C/SUV’s for N.A. market. Why not add wagon versions of the Jetta and Passat, and give them the “Outback” treatment like Subaru does with the Legacy? Add all wheel drive, jack up the road height, do tasteful SUV-like lower cladding, call ’em the Black Forest Editions and they’d have a sales winner, particularly with the TDI option. Volkswagen is supposed to be the “people’s car”, and right now the people want Subarus. Remember, imitation is the sincerest form of flattery.

  • avatar
    mjz

    New Cherokee selling like hotcakes, over 15,000 for the month. So much for the controversial front end. Maserati sold over 1,000 units for the month. That’s HUGE for them. The new Ghibli is gorgeous. Bodes well for the new Alfas coming now that FIAT will have access to Chrysler’s cash stash. Now if they could just get the darn Dart going.

    • 0 avatar
      Lorenzo

      That brings up the problem of where do Chrysler/Dodge new models come from? The combined company would do well to keep the profits coming by producing new models for North America. Some new models are needed for Fiat group sales worldwide, but new models for a dying European market is a waste of money. In fact, incorporating in the Netherlands will keep the combined company tied to a dying currency, the Euro, and that might be the biggest mistake.

      Sergio is going to have his hands full restructuring Chrysler LLC and Fiat Group into one company. Chrysler can probably whip up new models on its own, but Fiat product development is usually a disorganized mess that needed an Agnelli to step in and make it work. Sergio isn’t the guy who can bring order to Fiat’s disordered process, and he’ll be too busy with the reorganization to pay much attention. IOW, don’t hold your breath waiting for that new Alfa.

  • avatar
    LeeK

    Subaru is going gangbusters. AWD drive (BR-S excepted) and wagon/CUVs resonate with a lot of customers.

    • 0 avatar
      highdesertcat

      Subaru is big in the gas&sip where I live and it is the AWD that sells them in the high country, even though the nearest dealers are 75 and 96 miles away.

      • 0 avatar
        LeeK

        HDC, when I travel to ABQ and Santa Fe, I notice the large proportion of Subarus compared to lower altitude places in the country. One thing I’ve wondered is why turbo-engined vehicles aren’t seen in higher numbers. Since the height robs a normally-aspirated engine of power, wouldn’t it be logical to assume that people in New Mexico, Colorado, and Utah would seek out turbos?

        • 0 avatar
          Kyree S. Williams

          Exactly. We traveled to Denver and rented a 2013 Santa Fe Sport with the NA 2.4-liter base engine. It was bad enough within “The Mile-High City”, and completely gutless once we drove it into Colorado Springs to visit family. I’ve had lots of experience with that engine at lower altitudes, and have never found it to be winded or particularly short on power…

          • 0 avatar
            highdesertcat

            LeeK & Kyree, I completely share your amazement about the lack of turbo and/or supercharged engines in the area where I live.

            This would indeed be an ideal location for forced aspiration ICEs because of the rarefied air at the higher altitudes (not to mention the dryer air, as in less dense).

            I’m hazarding a guess here, but my assessment is because turbo and/or supercharged engines have a really bad rep here because of previous experiences of former owners.

            That doesn’t mean that there aren’t any here. It means that most people who plan to keep their vehicles for a long time shy away from such powerplants, but the people who lease for a finite period may risk it as long as the vehicles are covered under warranty.

            There are some Ecobust V6 F150s here but these are mostly people who fancy themselves as pickup truck aficionados.

            At this altitude you really have to spin up the Ecobust to get power and torque out of it, which means the mpg and fuel economy go right out the tailpipe.

            Anyone who has ever driven in my neck of the woods comes to realize quickly that the higher you go the more gas pedal it takes to move the car. You have to spin up a turbo or supercharger to increase the inlet pressure, and that means using a lower gear.

            At 9300+ Feet altitude even the most ferocious powerplant has morphed into a tame lamb. But that’s also where the number cylinders make a world of difference. The more, the merrier!

            Driving a four banger or a 6 up a mountain at such altitudes can be a painfully slow experience even without a load and that’s where any size V8 will just shine.

            That may be why so many of my Traveling Elk brethren choose the Banks TurboDiesel as their powerplant of choice. “Guaranteed stump-pulling power at any altitude with any load.”

            And you can quote me on that!

  • avatar
    Atum

    I love how VW sets such high sales standards, yet they actually had LESS sales than in December of last year.

    • 0 avatar
      LeeK

      It’s not too much different than Mike Smith setting goals for the Falcons like getting into the playoffs or winning their division. The problem is execution, not the goal itself. See hreardon’s post above regarding the source of pain for VWoA: a lack of a competitive CUV and SUV when the market is white hot for these types of vehicles. Honda sells 300,000 CR-Vs a year. Tiguans? Not so many.

    • 0 avatar
      ect

      A single month doesn’t make a trend of any kind – too many variables that can skew it in any direction. You have to look at longer periods. In 2013, VW’s US sales were pretty much flat with 2012. In a market that grew by 8%, that still reflects a loss of market share.

      Reading hreardon’s post, it looks like VW has some new models coming in the next year or so, we’ll see if they make a difference.

      More noteworthy, to me, is that the entire Lincoln model range can’t achieve twice the sales volume of the Fiat 500. What can they be thinking?

      • 0 avatar
        highdesertcat

        “A single month doesn’t make a trend of any kind”

        That’s exactly right! I look more to the annual sales numbers to get the bigger picture, after all the crying is done.

        Regardless of the brands we support, we should all be happy that the industry is up. The people who can afford it, are buying!

  • avatar
    JohnAZ

    Ford certainly has had an outstanding year dominating all of the large company sales increases in the US. Ford still dominates both GM and Chrysler and imports in Canada and still has the largest market share in Canada.

    Closing the fairly small sales gap between Ford and GM in North America certainly looks feasible for 2014, especially with all the new Ford products in the pipeline.

    If the F150 and Mustang proved to be major winners in 2014, and the One Ford strategy makes larger steps in 2014, Alan Mulally will be poised to retire with a perfect record.

    • 0 avatar
      Lorenzo

      Retire? Microsoft is trying to steal him from Ford. Some members of Ford’s board of directors asked Mulally for clarification of his plans about 3 weeks ago,but nothing was announced. BTW, Mulally does NOT have a perfect record – he arrived when “Quality is Job One” was bearing fruit, and since then Ford quality has regressed. Ford’s balance sheet is much better, but besides killing Mercury, he’s done nothing to revive Lincoln. If he leaves for Microsoft without addressing those, his record is “incomplete”.

      • 0 avatar
        highdesertcat

        It’s always best to retire at the pinnacle of your achievement. I believe Mulally will move on to accept other challenges once his contract with Ford expires.

      • 0 avatar
        JohnAZ

        Mulally and Bill Ford accomplished a dramatic turnaround in Ford’s fortunes and he will forever be recognized as Ford’s savior. Although his record may not have been perfect, his legend at Ford will be, unless he was a nit picking ahole that no one liked.

      • 0 avatar
        KixStart

        It’s a mixed bag. I think Bill Ford should get a lot of credit for saving Ford, too, by reaching out to someone who could help effect a turnaround.

        Some of Ford’s details (Lincoln, quality) are still disappointing, which will taint Mulally’s legacy but the big picture is that Ford didn’t go under.

        • 0 avatar
          jz78817

          “Who saved Ford” isn’t one single person. I would say the guy who “saved” Ford was Don LeClair, for securing a massive round of financing before the collapse. Like it or not, staving off bankruptcy and not needing to go hat in hand to the .gov was a HUGE PR win for Ford and probably single-handedly put them back on the radar of a good portion of car buyers.

          Bill Ford Jr., for showing the kind of humility rarely seen in C-levels by realizing Ford needed someone else.

          Alan Mulally, for kicking the company in the ass to stop treating regional operations as autonomous entities.

          • 0 avatar
            Lorenzo

            LeClair didn’t mortgage the blue oval on his own, it took probably Mulally to convince Bill Ford it had to be done. It was fortuitous that it was done just before the credit markets seized up.

            Mulally’s biggest contribution wasn’t exactly kicking ass, but ending the backbiting and empire building that was making Ford look a lot like GM. It takes a bit more than putting them all in a room and telling them, “Either all of us get out of this room alive, or nobody does” but Mulally got his One Ford mantra to work.

            But yes, you’re right, it took all three of them to save Ford, and maybe some others not as well known. Even the UAW has to be credited for not upsetting the applecart while a management restructuring was going on, though it took a financial meltdown and “Great Recession” for them to realize the industry and their jobs were at stake.

          • 0 avatar
            highdesertcat

            LOL! No doubt the UAW will tell us that they and they alone saved Ford from oblivion.

            And no doubt the UAW will extract their pound of flesh from Ford at some future, as yet undisclosed time.

            Like maybe during upcoming contract negotiations?

  • avatar
    SCE to AUX

    Volvo is in worse shape than Mitsubishi. I had thought Mitsubishi would be the next out of the US market after Suzuki, but maybe it’ll be Volvo – or both. Then we’ll hear the fans tell us what a shame it is that they left, and what great cars they build.

    Both are hovering around that magic 5000 cars/month figure which seems to be the lower limit of viability for independent brands (of moderate price).

    Mazda – they just continue to be flat, selling roughly the same number of cars every year since 2002, both in the US and Canada. In spite of the constant media praise, their market share has been flat at 1.8-2.0% since 2007.

    • 0 avatar
      Pch101

      “Volvo is in worse shape than Mitsubishi.”

      Volvo sells about the same number of units, but sells its cars at higher prices.

      Volvo is owned by Geely, which is trying to grow as a global car company, while Mitsubishi is not a strong performer in any major market and has no clear plan for changing that.

      Neither of them is great, but Volvo is more likely to hang in there for now, while Mitsu’s potential for US survival is not good. It needs the Outlander to be a hit turnaround vehicle, and it isn’t.

    • 0 avatar
      romismak

      I don´t think Volvo or Mitsubishi will exit US market, US market is huge market and it doesn´t make sense to not sell there. Suzuki was different story, small cars, basically minivehicle producer with no plant in US trying to sell their cars there when YEN was really strong, Suzuki was kind like French brands before, not cars for US taste exporting there.

      Mitsubishi has plant in US + their CEO said they will stay, they will import cars from Japan, Thailand or whatever, actually Mitsubishi has great cars for US market, but in last years they had no new models, but no wonder that at their peak in 2002 i think Mitsubishi was selling over 300 thousand units, i mean SUV´s, sporty sedans, great cars. BTW Mitsubishi is last decade globally struggling, once they were much bigger, now they are just dying out there but with few good partnerships like with REnault-Nissan they can survive, we will see.

      Volvo – well they are premium brand, they won´t quit US market, still world´s largest for premium cars, they just need few new models we will see, but i don´t think they are doing so badly, i mean they didn´t need to go for volume, just to make proffits at cars they are selling

      • 0 avatar
        Pch101

        Volvo has an ambitious benefactor. Mitsubishi does not.

        Volvo will stay because it has support, not because it’s profitable in the US (which it isn’t.) Mitsubishi is in serious trouble in the US, and I would bet that they’ll be withdrawing from the US sometime within the next few years.

    • 0 avatar
      mike978

      From a Mazda press release it looks like they have reduced fleet sales to around 7% of their total volume. So they may be more profitable even with no increase in market share. But I agree that they should be doing better with all the praise they get in reviews, car of the year awards etc.

    • 0 avatar
      AoLetsGo

      Anybody know what is up with the strong last 3 months for Mitsu. Were they just giving away excess inventory?

      • 0 avatar
        Pch101

        Mitsubishi is pretty vague in its press releases, but there has been a bit of a lift due to the Outlander and Outlander Sport.

        Still, that doesn’t mean much. During 2013, Mitsubishi sold as many vehicles as Toyota sold Avalons. To stay in the game, Mitsubishi is going to have substantial numeric increases in sales; with so few cars sold, even a small increase in sales appears to be a large percentage.

      • 0 avatar
        Atum

        They sell their vehicles with excessive discounts. At the time my mom bought her RAV4, new loaded Galants were being sold for 17 grand. This applies for the rest of the current lineup.

      • 0 avatar
        thornmark

        http://www.realcartips.com/news/0943-most-wanted-cars.shtml

        • 0 avatar
          KixStart

          They’re discounting one of the cheapest cars on the market by 5%? I’m not sure what you intended but I think you’re proving Atum’s point.

          • 0 avatar
            thornmark

            I was responding to AoLetsGo.

            “Mitsubishi re-enters the subcompact market in the U.S. for 2014 with the all-new Mirage; it’s perhaps an unexpected hit thus far, sitting an average 18 days in inventory, and at an average $15,430, sells for 5.20 percent under its MSRP.”
            http://www.forbes.com/pictures/ehmk45lmhg/10-mitsubishi-mirage/

            The discount is low and the turn is fast but the absolute numbers are not defined.

  • avatar
    vent-L-8

    i wish the Tesla numbers were included on this list

  • avatar
    thornmark

    >>Honda, Hyundai-Kia, Toyota, and the VW Group joined GM in losing market share. Chrysler, Ford, Daimler and Nissan all gained market share.<<

    True enough, though Chrysler & Nissan and Toyota & Honda with sales up 9% & 9%, 7% & 7% respectively were essentially flat market share wise in a market that grew 8%.

    Mazda, growing only 3% in a market up 8%, suffered a more notable market share loss.

  • avatar
    golden2husky

    …..Amazingly, almost half of all European branded vehicles sold in December — including many of the most popular luxury brands — were leased….

    Really? That is expected. The bigger question is how many of those high end leases are to individuals as opposed to companies? I’ll bet the farm less than half….

  • avatar
    joemoore

    Nice to see a few people have the money to buy those expensive cars. Jump on luxury auto sales is remarkable. Maybe many people were putting off to buy a new automobile and they cannot put it off anymore.

    I know the feeling of being scared to go out with your car because you are worried that it will breakdown and you don’t have the money to fix it. Thankfully, I know the feeling of having a nice, reliable car as well. I am happy for all those people who managed to buy a new ride just in time for 2014.

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  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber