BMW 740Ld To Debut In Chicago, Along With Some Sort Of Plea For Dealers To Not Call It The "LD"

Jack Baruth
by Jack Baruth
bmw 740ld to debut in chicago along with some sort of plea for dealers to not call

Let’s say you have $83,425 sitting around and you want to make the most economical choice possible besides, say, a Tesla, or a brace of Prius Plug-Ins augmented by suitcases of cash. Let’s also say that you’re the type of literal-minded decent human being who never once looked at the back of the mighty 750il and said, “Heh. Seventy-five oil. Heh.”

Well then, my good man, BMW has your car.

The new 740Ld is basically a 740Li, only with BMW’s 3.0-liter “TwinPower” turbo diesel straight-six. We’re expecting 255 hp and a robust 413 lb-ft of torque, likely making the “LD” a bit more sprightly in normal urban driving than the boosted gasoline six in the “Li”.

The vast majority of Siebeners in this country probably go out the door on $899/month leases and this diesel variant isn’t likely to change that pattern. One wonders just how cheerfully the typical demographic for this automobile will adjust to standing in filthy puddles of stagnant diesel fuel at truck stops during cross-country trips. Yes, wealthy people used to swallow the indignities of compression ignition in the 300TD era, but that was because Mercedes-Benz basically forced them to do so — and some percentage of them chose instead to risk the wrath of the Federal government to bring in horrifyingly underpowered W123 “230E” sedans. When significant numbers of people are willing to take a chance on their paid-in-cash Benzos being seized at the docks and thrown into the Atlantic Ocean, just to avoid the miseries of diesel fuel, that’s a pretty solid indicator that the quality-of-life issues associated with Rudolf’s Juice are significant.

In a future where the United States adopts a punitive CO2-emissions-based taxation policy for privately-owned automobiles, perhaps in President Hillary’s second term, this 740Ld will be a guaranteed winner. Until then, it will be a curiosity, driven by people who want to make a point.

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  • Kyree Kyree on Jan 27, 2014

    I would much rather BMW come up with some sort of consistent nomenclature that accurately reflects a car's engine size, instead of appeasing people who want the numbers to get larger even as the engines get smaller...which are the same people that wouldn't like the "Ld" end suffix, even though it's consistent with BMW's current messed-up nomenclature. I don't see a problem with 740Ld as it stands.

  • AustinOski AustinOski on Jan 27, 2014

    That ad brings back some sweet memories. My dad had a 3.0s that looked just like it. With a manual gearbox, of course. He later had a 3.0si (and others), but the 3.0s looked better with the smaller bumpers (and it wasn't burgundy, like the si. I can still remember the smell of the leather...

  • Redapple2 I m OK with State Inspections, OF 7 , 8 OR HOWEVER OLD CARS. I get a new car every 3-5 years. Well, that aint right. When I lived in NY, it would really fry my butt to be compelled to have my new car inspected. Add in 9% sales tax ( after i ve already paid ~50% on the money when I made it - so- i had to make $2 to have $1 in my pocket- So, net it back upward? > it s a 18% tax.) Add in massive property tax, state income tax. Brutal winters. I voted with my feet. Off topic a little. Sorry.
  • Adamscotthi Thanks a lot for article!
  • MaintenanceCosts This class of car competes hard with Chargers/Challengers and modded diesel pickups for the douchey-driving crown.
  • 28-Cars-Later Corey - I think I am going to issue a fatwa demanding a cool kids car meetup in July somewhere in the Ohio region.
  • Master Baiter Might as well light 50 $100 bills on fire.