Chevrolet U.S. Marketing Chief Chris Perry Resigns

TTAC Staff
by TTAC Staff
chevrolet u s marketing chief chris perry resigns

Following on the heels of General Motors CEO Dan Akerson’s recent resignation, Chevrolet’s chief marketing officer for the United States Chris Perry has called it a day effective immediately.

Perry came aboard from Hyundai in 2010 through former GM chief marketing officer Joel Ewanick, going through numerous title shifts until the automaker hired former Volkswagen of America executive Tim Mahoney as the Bow Tie’s global chief marketing officer last spring.

Prior to his hiring, Perry was Hyundai’s top U.S. marketing executive after Ewanick left for GM. The duo were responsible for the Korean automaker’s Hyundai Assurance program, allowing customers who financed or leased out a new Hyundai to return the model within a year should the customer lose their income.

Regarding Chevrolet, Perry spearheaded both the Tim Allen-voiced “Chevy Runs Deep” ad campaign — since replaced by the “Find New Roads” theme after customers didn’t take a shine to the depths of the golden bow tie — and the ongoing “Under the Blue Arch” retail campaign, where fictional characters promote Chevrolet’s lineup.

GM has yet to announce a successor.

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  • Detroit-X Detroit-X on Dec 20, 2013

    And the government's exit from GM stock was supposed to pay guys like this boatloads of well deserved cash too. Gee. I don't know much about this guy, except for his obvious lack of ideas. Those GM ads that portray a snapshot of life with ___ car, are too often 'anti-male competence,' and say little to convince people to buy this car over another. When is GM going to learn that, (A), Taking a 'valuable winner' from another company in doesn't work without the guts to roll with his/her methods, and (B), These 'winners' are too often that in title only, and these leaders have little to do with the claimed-success they depart from.

  • APaGttH APaGttH on Dec 20, 2013

    Changing of the guard - but the effective immediately points to Barra pushing him out.

  • Rmwill Rmwill on Dec 20, 2013

    Soon to be replaced by a GM lifer, like Mary Barra.

  • BklynPete BklynPete on Dec 20, 2013

    This guy has been on the sidelines since Akerson s-canned Joel Ewanick. He was collecting a nice paycheck while all his ideas were thrown in the trash can.