Fiat Passes on Milano Auto Show
If you were hoping to celebrate an early Christmas in Milan with Signore Marchionne next year, you’re out of luck: Fiat has declined an invitation to show at the 2014 Milano Auto Show in light of the weakened local market.
The Italian half of the Italo-American mashup stated that the shows in Paris, Frankfurt and Geneva are enough for all automakers to show off their latest and greatest to the masses and the press alike, and that current economic conditions may not be able to support another auto show, especially one in a market that took only 1.3 million cars out of the showroom in 2013 after a peak of 2.5 million units sold back in 2007.
In response, Chairman Alfredo Cazzola of Promotor, the production company responsible for organizing next year’s show, had this to say to the Italian daily La Repubblica:
Fiat’s business is to build cars, not to organize shows.
Cazzola also said that Fiat would change its mind once they’ve seen what his Promotor has in store for Milan. Previously, Promotor were responsible for the Bologna Auto Show until its reorganization as the Milano Auto Show, where 133 exhibitors displayed their wares in 2012. In contrast, this year’s show in Frankfort held 1,000 under their tent.
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