Did Ron Burgundy Really Help Move Durangos?

TTAC Staff
by TTAC Staff

There’s nothing the internet loves more than some good clickbait, and the hype surrounding Dodge’s ads featuring Ron Burgundy, star of the Anchorman movies, and the Durango CUV, are perfect fodder for this type of content. Web publications like Mashable, along with numerous auto blogs, have run articles cliaming that the Anchorman-themed ads have caused Durango sales to “skyrocket”. But as Tim Cain shows us, correlation does not necessarily equal causation. Durango sales have been on the rise for some time now. But never let the facts get in the way of a good story.

TTAC Staff
TTAC Staff

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  • CarGal CarGal on Nov 09, 2013

    I think I might be the only person who prefers the older body style. :)

    • Lorenzo Lorenzo on Nov 11, 2013

      I assume you mean the first generation. That was before the monster cross hairs grille, with a pretty much upright greenhouse.

  • Sahulseo1 Sahulseo1 on Nov 09, 2013

    Thanks for sharing this awesome post. Ron Burgundy and Durango CUV I like this car.I am very impressed this Ron Burgundy.Most Indian latest car ,models are refined and designed on innovative technology platforms.

  • West-coaster West-coaster on Nov 09, 2013

    I was a little suspicious of those headlines about Durango sales taking off. Always noticing new vehicles with paper dealer plates when I travel the various freeways of SoCal daily in my job, I barely see any. Lots of Grand Cherokees (and everything else), but not many Durangos.

  • Kosmo Kosmo on Nov 09, 2013

    The R/T version exists largely so Ralph Gillies can have a bitchin tow rig for his track car(s). I think it probably tows just fine.

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