6 Views
Did Ron Burgundy Really Help Move Durangos?
by
TTAC Staff
(IC: employee)
Published: November 8th, 2013
Share
There’s nothing the internet loves more than some good clickbait, and the hype surrounding Dodge’s ads featuring Ron Burgundy, star of the Anchorman movies, and the Durango CUV, are perfect fodder for this type of content. Web publications like Mashable, along with numerous auto blogs, have run articles cliaming that the Anchorman-themed ads have caused Durango sales to “skyrocket”. But as Tim Cain shows us, correlation does not necessarily equal causation. Durango sales have been on the rise for some time now. But never let the facts get in the way of a good story.
TTAC Staff
More by TTAC Staff
Published November 8th, 2013 10:56 AM
Comments
Join the conversation
I think I might be the only person who prefers the older body style. :)
Thanks for sharing this awesome post. Ron Burgundy and Durango CUV I like this car.I am very impressed this Ron Burgundy.Most Indian latest car ,models are refined and designed on innovative technology platforms.
I was a little suspicious of those headlines about Durango sales taking off. Always noticing new vehicles with paper dealer plates when I travel the various freeways of SoCal daily in my job, I barely see any. Lots of Grand Cherokees (and everything else), but not many Durangos.
The R/T version exists largely so Ralph Gillies can have a bitchin tow rig for his track car(s). I think it probably tows just fine.