By on November 22, 2013


Qoros, the joint venture between the Israel Corp. and China’s Chery based on the business model of designing the cars in Europe and building them in China, took an important step as it introduced their Qoros 3 sedan to the Chinese market at the Guangzhou Auto Show. The car had earlier been shown to the public at the Geneva auto salon, but this is the first time it has appeared before an audience in its most important market. Qoros also announced that the first authorized Qoros dealer in China has been opened in Nanjing. dealers. The 3 sedan will be priced between 119,900 yuan ($19,680) and 167,900 yuan ($27,560), and it will be only the first model announced from what Qoros says will be a new model introduced to the Chinese market every six months for the near future. The next model is likely to be a compact crossover.


Qoros is promoting the car based on size and technology. It has the widest body in its segment and one of the longer wheelbases so the important-in-China backseat passengers will be comfortable. A large center stack touchscreen is hooked up to what Qoros calls the “QorosCloud“. Free internet access on the go via 3G is standard, with additional services available at extra cost. Qoros says that the Qoros 3 sedan has a world-class drag coefficient of 0.287.


The company also announced that it’s first dealershop opened its doors in Nanjing earlier this month, based on Qoros’ dealer guidelines for uniform buildings and equipment. Outside of China, Qoros continues the brand’s rollout in it’s first European market, Slovakia.

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18 Comments on “2013 Guangzhou Auto Show: Qoros 3 Launches in Home Market, Opens First Chinese Dealer, Introduces QorosCloud...”

  • avatar

    The chinese get enough of the worlds business. Im not going to buy a car designed and built there. Throwing aside the quality issues, its a matter of national pride.

  • avatar

    They need to do something about that awkward, huge badge which looks more suited to tractors and such. It’s very conservative which will play well there I’m sure, but the rear end is pure VW.

    And if they wanted the name to sound at least pseudo-English, they should have kept with our “always ‘qu’ together” requirement.

    • 0 avatar

      It’s not styled badly, but that belt buckle of a badge is like a hairy mole on the face of an otherwise average girl. You’ll remember her, but not for the right reason.

  • avatar

    What is “Nanjing. dealers. The” supposed to mean? Also, QuorosCloud seems like an awesome counter for NSA… Bet it records everything you say inside and near Quoros, syphons it right into those huge OpenStack Swift clusters Chinese love so much.

  • avatar

    Interesting that their first Euro market is in the old Eastern Bloc, in one of the poorer countries. From there, they can infiltrate Skoda territory. How much do they need to make big sales at home for the exports to sell, though?

    I wouldn’t worry about the badge, it has to be big so people know what it is. With the propellers in a circle, the three point star in a circle, the pentagon shape, various triangles, and interlocking circles all in use, the lowly rectangle is all that’s left, since trapezoids seem to be reserved for grille shapes.

    • 0 avatar

      I mean do a variation of a circle, or some interlocked Q something. Or perhaps a sideways diamond, so you don’t crib Renault.

      Or do a crest/shield. The Chinese love a crest/shield.

    • 0 avatar

      Not sure why you felt the need to dig on Slovakia, but of the 15 current recognized states formed from the Eastern Bloc (14 if you disclude East Germany), Slovakia is 4th in per capita income behind Germany, Poland, and Czech Republic (or 3rd without Germany/E. Germany).

      So it’s far from “one of the poorer” former Bloc countries.

      • 0 avatar

        Well put

      • 0 avatar

        Actually, I didn’t feel the need to “dig” on Slovakia, I was just mentioning that it’s in the former eastern bloc AND it’s one of the poorer countries (of Europe). I mentioned it because it was mentioned in the article and I was noting the geographic location close to the least impacted auto markets in Austria, Germany, and the Czech Republic. Sorry if you thought I was dissing the country, but I wasn’t intending that at all.

  • avatar
    el scotto

    The must have bought some of Oldsmobiles tooling for pennies on the dollar to come up with that body design. Or maybe Saturn’s? The blandness confuses me.

  • avatar
    Volt 230

    Those 2 couldn’t be more on the opposite end of the political spectrum and yet here they work together and make what appears to be a nice new car, crazy world we live in!

  • avatar
    Kyree S. Williams

    It’s quite a nice design; however I am alarmed by the unabashed amount of thinly-disguised Volkswagen design motifs that are on this car. On the rear fascia, for example, they *did* do something different with the lights and they upended the bumper-situated license-plate frame, but it’s not all that original. Still, we have to remember that the original Lexus LS didn’t exactly have a groundbreaking design…

  • avatar
    Lynn E.

    The Qoros is going to be fun to watch from a business standpoint. Several Chinese companies know how to build cars but not world class cars. Will the Israel conglomerate provide the money and expertise to build a car able to meet standards the world’s consumers expect? Does any market need another mid-level car? Does China need another ICE or cleaner air?

    Is it too late to build something in China and ship it around the world – their labor costs have gotten much higher in the past few years and shipping cost have gone up?

    I like the belt buckle and a car with rear seat room is a feature forgotten by other manufacturers but does any market want this car or need it?

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