Automaker, Movie Studio Sell SUV, Movie Sequel Together

If you get your automotive news online you’re probably familiar with the new ad campaign for the [car brand name] [vehicle name] starring [famous comedian] in his character, [fictional newscaster], from [hit movie name], the sequel to which will be released later this year.

Publicity for the ad campaign says that [famous comedian] was so enthused at the creative comedic opportunities presented that he ended up ad-libbing dozens of commercial spots. That publicity was apparently successful because now the publicity campaign about the cross promotional ad campaign has announced that in a little more than a week since the ads were released on YouTube, over 2.7 million people have seen them. That figure doesn’t include those who have seen the [fictional newscaster] [vehicle name] ads on television. [Automaker headquartered in the Detroit area] is one of the major advertisers during Major League Baseball’s postseason playoffs.

The ad campaign has certainly been successful at getting the name of the [brand name] [vehicle name] out in front of the public. It’s possibly been even more successful at getting the names of [fictional newscaster], [famous comedian] and [movie sequel title] publicized. I’m sure that everyone involved with the new [vehicle name] ads are pleased with all the buzz. Next month, when the October sales reports are issued, we’ll know if that buzz translates to more [vehicle name]s getting sold.

Ronnie Schreiber edits Cars In Depth, a realistic perspective on cars & car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view at Cars In Depth. If the 3D thing freaks you out, don’t worry, all the photo and video players in use at the site have mono options. Thanks for reading – RJS