Analyst to Apple CEO, Chairman: Buy Tesla

by TTAC Staff

Published: October 29th, 2013

It’s one thing for Tesla Motors to be the Apple of motoring. It’s another for Apple to be the Apple of motoring. The solution, according to one analyst: Apple should buy Tesla to remain profitable long after the gold rush of smartphones and tablets has disappeared from the rear view mirror.

CNN Money reports an analyst for the German investment bank Berenberg, one Adnaan Ahmad, has penned an open letter to both Apple CEO Tim Cook and chairman Arthur Levinson, strongly suggesting they pay a visit to Tesla CEO Elon Musk’s high-tech lab — no doubt interrupting his Lotus submarine study — not with a demand for Doug Field’s return to One Infinite Loop, but with a Halliburton briefcase full of cash. At least five of them.

Why? According to Ahmad, purchasing the EV automaker down the road would allow Apple to obtain the type of growing revenues that will keep the computer maker in the green for a long time to come, something that no iPhone or iPad can guarantee once the age of hipster gadgetry draws to a close. Ahmad also believes that Apple’s habit of disrupting developing markets, such as telephony and tablet computing, is just what the doctor ordered for the auto industry in the United States, leading to a much more rapid transition to hybrid and electric vehicles of all shapes and colors.

As for Musk’s role, Ahmad believes Cook and Levinson “could strike up a partnership [with Musk] and obtain a new iconic partner to lead Apple’s innovation drive,” invoking the spirit of late Apple CEO and co-founder Steve Jobs while imploring the current guard to go outside of the box once again.

And if Cook and Levinson don’t heed his words? Then, per Ahmad, “the key debate will always be about [Apple’s] ability to sustain these abnormal margins in [their] iPhone business.”

#AdnaanAhmad #Apple #ArthurLevinson #Berenberg #ElonMusk #Mergers #OpenLetters #Purchases #Takeovers #Tesla #TimCook

TTAC Staff

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2 of 75 comments

Turkina on Oct 30, 2013

Why do they call these people 'anal'ysts? Half the time poop comes out, and the rest is passing wind. Write some BS, put it out there, get paid. Wipe and repeat. I don't see a very valid argument other than "They're both cool, so they should get together and make the ultimate in hip, cool products!" Google + Toyota or other automaker is more likely, but one would not buy the other. Google licensing auto-drive, or teaming up to create the integrated technology is more like it.

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Bugmen0t on Nov 25, 2013

I can hardly think of a worse fate for Tesla. Apple needs to die and join its master in hell.

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