Ram Reveals Rumble Bee Truck Concept at Woodward Dream Cruse

TTAC Staff
by TTAC Staff

At a time when some question the overall value of big auto show media previews, car companies continue to look for new ways to reveal new product and concepts.

The domestic car manufacturers have long had large displays set up near the huge annual Woodward Dream Cruise, held every year in mid-August. At this year’s Dream Cruise, held this past Saturday, for the first time one of them decided to use the event to show off a new concept vehicle the Ram Rumble Bee truck.

Not only is the Rumble Bee the first concept vehicle revealed at the Dream Cruise, it’s also most likely the first concept vehicle to use an insect as interior trim. The knob that selects the 8-speed transmission’s gear has a real bumble bee embedded in amber (Chrysler says it’s a bumble bee, but it looks more like a common honey bee to me).

The Rumble Bee concept hearkens back to two previous high performance vehicles, the original Dodge Super Bee muscle car, circa 1968-71, and the limited edition Ram 1500 Rumble Bee pickup from 2003.

Based on a two-door standard cab Ram 1500 R/T, the Rumble Bee has a custom matte pearl yellow paint job with black stripes and decals. The Ram badges are blacked out. The pickup’s cargo bed is covered with a body color tonneau that incorporate a spoiler at its back edge. The hood has scoops and the front fascia has an integrated splitter.

Inside the truck is black leather and yellow detail stitching. The seat backs are embroidered with Rumble Bee and the seating surfaces are a yellow/black honeycomb fabric. Under the hood is the corporate 5.7-liter, 395-horsepower Hemi V-8 coupled to ZF’s eight-speed automatic transmission. The truck sits fairly high on its 24″ wheels, also in black. True to the Rumble Bee’s name, there’s an exhaust bypass that can be activated by a button on the dashboard.




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  • Pinzgauer Pinzgauer on Aug 20, 2013

    This is the bizarro world truck version of my School Bus Yellow Boss 302. I love it. Its great that it came with exhaust cutouts, I had to install them from aftermarket on the Boss.

  • Sgeffe Sgeffe on Aug 23, 2013

    The wheels I could do without! Otherwise, this piece would find a home in my "if $$$ were no object and I could have lotsa cars" garage (along with a Hemi-powered Challenger, a loaded-up 300 SRT-8, a JGC SRT-8, an '87 GNX, a '67 Shelby of some kind...) Had a neighbor with the previous edition of one of these trucks. Exhaust wasn't too loud, and he just wanted something fun to commute to the local Chrysler plant. Unfortunately, very soon after he retired, he developed pancreatic cancer and died 8 months later. He drove that thing right up until he couldn't any more, and after he died, it went into his son's loving care! My regret is that I didn't ask his wife if I could have done a raucous, crazy-sideways, block-long burnout in his honor! She would have approved! :-)

  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
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