July Fleet Sales: Detroit Down, Asians Up

TTAC Staff
by TTAC Staff
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RetailJuly 2013 retail salesJuly 2013 % retailJuly 2012 retail salesJuly 2012 % retailJuly % changeGeneral Motors189,10081%153,50076%23%Toyota Motor184,60095%158,40096%17%Ford Motor151,00078%126,80073%19%American Honda138,60098%114,60098%21%Chrysler Group125,70090%103,60082%21%Hyundai-Kia98,20085%98,40089%0%Nissan N.A.95,80088%91,30093%5%Top 7983,00087%846,60085%16%FleetJuly 2013 fleet salesJuly 2013 % fleetJuly 2012 fleet salesJuly 2012 % fleetJuly % of changeGeneral Motors45,00019%47,70024%–6%Ford Motor42,70022%47,20027%–9%Hyundai-Kia16,80015%11,70011%43%Chrysler Group14,40010%22,50018%–36%Nissan N.A.13,30012%7,1007%87%Toyota Motor8,8005%6,5004%34%American Honda2,8002%2,3002%21%Top 7143,80013%145,00015%–1%Source: Automotive News

After a continuing effort to reduce reliance on fleet sales in the U.S. market, all three domestic American automakers reported declining fleet sales in July while they were up significantly at Nissan, Toyota and Hyundai-Kia. Chrysler fleet sales were down 36 percent from the same period last year, Ford was down 9 percent and GM down 6 percent. In terms of units, the domestic brands’ fleet sales were down 15,300 vehicle. Meanwhile, sales to fleets were up 34% at Toyota, up 43% at Hyundai-Kia Automotive and a whopping 87 percent at Nissan’s North American operations.

Overall fleet sales for the seven biggest car companies were off 1% to 143,800 while retail volume was up 16% to 983,000 units.

For the year, all three domestic automakers report that retail sales have been a greater percentage of the mix. At Chrysler, dealer deliveries are up 16% while fleet deliveries were down 8%, at GM retail was up 12% while fleet sales were flat, compared to 2012, and while fleet sales were up at Ford, 8%, their percentage of Ford’s overall sales went down because retail deliveries were up 15%.

So far this year, Detroit automakers have trimmed their reliance on fleet sales and boosted retail. Chrysler leads this trend, increasing sales through dealers 16 percent while reducing fleet 8 percent. GM fleet activity through seven months was flat but retail was 12 percent higher. Ford was up 8 percent on fleet and 15 percent on retail.

For the first 7 months of 2013, Toyota was down 6% on fleet sales and up 10% on retail deliveries. Nissan was up 8% for fleet and 9% for retail. A 7% drop in retail sales at Hyundai-Kia, caused in part by inventory issues related to Korean labor unrest, was offset by a 62% increase in fleet sales, leaving overall sales flat.

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  • El scotto El scotto on Aug 12, 2013

    Bah. Give me whatever when it's on the company dime, a fast convertible for another beach vacation, and a pick up for going back to the family farm. Do the numbers mater? Not really; they get sold after X amount months/miles.

  • Stephen Stephen on Aug 12, 2013

    Wonder if it's a tax/accounting result. I seem to remember in the article on vans mentioning van sales were cratering this yr compared to last. If there was some tax incentive to unload inventory in 2012 that would have a marked impact on the US Big 3. (I know many folks were trying to get income crammed into 2012 to avoid what were thought to be the forthcoming Bush tax-cut rollbacks.) Perhaps the same applied to larger companies,renew their fleets when they had the cash in 2012 and possibly earn depreciation and/or investment credits since they anticipated higher taxes in 2013,leaving less cash for purchasing? Note,I'm obviously not a tax specialist,so those who are may either correct me,agree or point out I'm almost correct,but not really :)

  • Ernesto Perez There's a line in the movie Armageddon where Bruce Willis says " is this the best idea NASA came up with?". Don't quote me. I'm asking is this the best idea NY came up with? What's next? Charging pedestrians to walk in certain parts of the city? Every year the price for everything gets more expensive and most of the services we pay for gets worse. Obviously more money is not the solution. What we need are better ideas, strategies and inventions. You want to charge drivers in the city - then put tolls on the free bridges like the Brooklyn, Manhattan and Williamsburg bridges. There's always a better way or product. It's just the idiots on top think they know best.
  • Carsofchaos The bike lanes aren't even close to carrying "more than the car lanes replaced". You clearly don't drive in Midtown Manhattan on a daily like I do.
  • Carsofchaos The problem with congestion, dear friends, is not the cars per se. I drive into the city daily and the problem is this:Your average street in the area used to be 4 lanes. Now it is a bus lane, a bike lane (now you're down to two lanes), then you have delivery trucks double parking, along with the Uber and Lyft drivers also double parking. So your 4 lane avenue is now a 1.5 lane avenue. Do you now see the problem? Congestion pricing will fix none of these things....what it WILL do is fund persion plans.
  • FreedMike Many F150s I encounter are autonomously driven...and by that I mean they're driving themselves because the dips**ts at the wheel are paying attention to everything else but the road.
  • Tassos A "small car", TIM????????????This is the GLE. Have you even ever SEEN the huge thing at a dealer's??? NOT even the GLC,and Merc has TWO classes even SMALLER than the C (The A and the B, you guessed it? You must be a GENIUS!).THe E is a "MIDSIZED" crossover, NOT A SMALL ONE BY ANY STRETCH OF THE IMAGINATION, oh CLUELESS one.I AM SICK AND TIRED OF THE NONSENSE you post here every god damned day.And I BET you will never even CORRECT your NONSENSE, much less APOLOGIZE for your cluelessness and unprofessionalism.