Zetsche Not Scared Of Chinese Trade War

Bertel Schmitt
by Bertel Schmitt

In a bout of severe wishful thinking, Daimler CEO Dieter Zetsche told Reuters that “Daimler does not expect the current spat between the European Union and China will escalate to include cars,”

Last week, news from China said the Middle Kingdom could slap punitive tariffs on luxury cars imported from the EU, after the EU slapped punitive tariffs on solar panels imported from China.

Today, China specialist Michael Dunne writes in the Wall Street Journal:

China, already angry about new EU tariffs on solar panels, will no doubt counter punch with an investigation into Europe’s lucrative luxury car exports to China.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Onus Onus on Jun 12, 2013

    Looks like china is getting a bit angry. I'd like to see this continue just to see what happens.

  • Wmba Wmba on Jun 12, 2013

    Daimler does not expect the current spat between the European Union and China will escalate to include cars,” In other related news, Reuters reports that a certain tea-leaf reading business is closing its doors. Herr Dr Dieter Zetsche twirls his famous moustache pensively, and relates, "Back in 2004 when we were comprehensively overhauling Chrysler, my wife met a fortune teller from Michigan's Upper Peninsula." "Frau Zetsche was so taken with the process, she took up the profession, and a couple of years later after becoming adept at reading tea leaves, she and I incorporated our little company." "Business was great in 2008-9, but has slowly tapered off to almost nothing since then, so we decided to end our family business recently. Besides, my wife now has a new hobby selling moustache grooming accessories that she wants to devote her considerable energies to."

  • Golden2husky The biggest hurdle for us would be the lack of a good charging network for road tripping as we are at the point in our lives that we will be traveling quite a bit. I'd rather pay more for longer range so the cheaper models would probably not make the cut. Improve the charging infrastructure and I'm certainly going to give one a try. This is more important that a lowish entry price IMHO.
  • Add Lightness I have nothing against paying more to get quality (think Toyota vs Chryco) but hate all the silly, non-mandated 'stuff' that automakers load onto cars based on what non-gearhead focus groups tell them they need to have in a car. I blame focus groups for automatic everything and double drivetrains (AWD) that really never gets used 98% of the time. The other 2% of the time, one goes looking for a place to need it to rationanalize the purchase.
  • Ger65691276 I would never buy an electric car never in my lifetime I will gas is my way of going electric is not green email
  • GregLocock Not as my primary vehicle no, although like all the rich people who are currently subsidised by poor people, I'd buy one as a runabout for town.
  • Jalop1991 is this anything like a cheap high end German car?
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