The Flame Wars: Jeeps "Absolutely Safe," Marchionne Says

Bertel Schmitt
by Bertel Schmitt

Fiat’s Sergio Marchionne jumped, so to speak , into the flames erupting around the rebuffed Jeep recall. Says Reuters:

“Marchionne Friday reiterated Chrysler’s resistance to a recall of 2.7 million older-model Jeep vehicles, adding that the automaker is preparing to supply the National Highway Traffic Safety Administration (NHTSA) with information it had requested.”

Marchionne told Reuters:

“We will supply them with a complete set of data. Based on all available data, these cars are absolutely safe and totally in line with what the industry was producing at the time. There is no design defect.”

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • 95_SC 95_SC on Jun 07, 2013

    Suck it Trebek

  • Frantz Frantz on Jun 08, 2013

    I only own one car that doesn't have a fuel tank behind the rear axle, and that is a 37 chevy truck and the tank is inside the cab and under the seat. I also side with Chrysler but rather than just saying "we didn't do it" they should show how many vehicles in that period were built with the same design. Government test and studies are well known for being horribly wrong. It amazes me how folks will say "you cant trust the government on military decisions" and then say "government told me this car is unsafe!". You really either have to trust the government or realize they are a bunch of biased bureaucrats.

  • LDMAN1 LDMAN1 on Jun 08, 2013

    Tranquillo. Non fa male (Relax. This won't hurt).

  • AJ AJ on Jun 08, 2013

    I've got a Liberty in my garage. I think I'll put a bumper sticker on it that says, "Hit me and we'll both blow up." (lol)

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