Is That An Illuminated Mercedes Logo, Or Are You Just Happy To See Me?

Derek Kreindler
by Derek Kreindler

For an extra $550, Mercedes-Benz owners will now be able to enjoy the latest in LED lighting technology, now that a customed LED-illuminated Mercedes logo is available as an option. The logo will stay lit for 40 seconds while the car is unlocked and for five seconds while the doors are open. US regulations prohibit it being illuminated while the vehicle is in motion. Expect this to be very popular with C250 owners, much like the infamous “Bentley grille” was with base-trim Chrysler 300 models in the middle of the last decade.

Derek Kreindler
Derek Kreindler

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  • VenomV12 VenomV12 on Jun 26, 2013

    As a Mercedes owner, this is just tacky and highly embarrassing.

  • IHateCars IHateCars on Jun 26, 2013

    Yikes...Looks like an "accessory" that you'd find on ebay for $29 and free shipping out of China. I'd suspect that's the market that MB was thinking of when they considered offering this option.

    • Lie2me Lie2me on Jun 26, 2013

      Good guess, but only 10.99 direct from Hong Kong

  • Jfbramfeld Jfbramfeld on Jun 26, 2013

    Am I the only one who thinks these emblems, lighted or not, are getting too big? The Mercedes emblem would look better a third that size. Cadilac is truly grotesque these days. VW is huge, and so are a bunch of others. Frankly, I don't like an emblem on my polo shirt, much less one that can be read 100 feet away.

  • TMA1 TMA1 on Jun 26, 2013

    Tacky. It looks like it's actually three lights forming the logo. Once one of them goes out, this car will match all the Audis driving around with only one headlight's worth of LEDs.

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