Best Selling Cars Around The Globe: New Yorkers Love Hondas

Matt Gasnier
by Matt Gasnier

After California, let’s go all the way to the East Coast and the Big Apple because I have some exclusive, rare and detailed car sales data for New York!

One thing is certain, New York loves Japan and Honda… and not so much cowboys pick-up trucks…

New Yorkers prefer the Honda Accord

See the Top 5 best-selling models, brands and automakers in New York here

For the very first time on The TruthAboutCars, I can share with you detailed car sales data for New York City, the largest of 211 DMA (Designated Market Areas) in the USA, representing 7.8 percent of overall US sales in 2012, 1.8 point more than runner-up Los Angeles.

And what a different market it is!

Structurally, one the main characteristics of the New York market is its bias towards luxury vehicles and leases. The luxury segment is twice as big in New York as it is everywhere else, representing one in every four sales, and 45 percent of all new vehicle transactions in New York are leases vs. 16 percent elsewhere.

The Honda CR-V is #2 in New York

If General Motors and Ford are the two biggest automakers (not brands) outside of New York, they are nowhere to be seen in the New York Top 5, with Fiat-Chrysler passing them to rank #5 below 4 Asian makers: Honda dominates with 17.6% share followed by Toyota at 14.3%, Nissan at 11.2% and Hyundai at 9.5%… The brands ranking is very similar and crowns Honda at 15.1% ahead of Toyota at 11.3% and Nissan at 9.2%… Not particularly fans of American cars, those New Yorkers!

#1 overall in the US, the Ford F-Series is a very rare sight in New York…

In terms of formats, here too are some significant differences between New York and the rest of the US. For example, pick-up trucks are the 4th most popular segment overall in the US but only 14th in New York. Illustrating this, if the Ford F-Series and Chevrolet Silverado frankly dominate the sales charts outside of New York, they rank respectively #32 and #53 in New York…

Matt Gasnier
Matt Gasnier

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  • Hemi Hemi on Jun 02, 2013

    Just to add, many people here would rather drive "entry" level vehicles vs a decently loaded non luxury vehicle. I can't wait to see the explosion of CLA's and 320's...

  • Volt 230 Volt 230 on Jun 02, 2013

    NY cars take such a beating due to potholed streets, weather, crawling traffic, lots of fender benders, I too wonder where all those Sonatas are gonna be in a few years, surprised there are not more Subies around,

    • Bd2 Bd2 on Jun 04, 2013

      Probably will be more Sonatas running around 15 years from now than Fusions.

  • SCE to AUX The nose went from terrible to weird.
  • Chris P Bacon I'm not a fan of either, but if I had to choose, it would be the RAV. It's built for the long run with a NA engine and an 8 speed transmission. The Honda with a turbo and CVT might still last as long, but maintenance is going to cost more to get to 200000 miles for sure. The Honda is built for the first owner to lease and give back in 36 months. The Toyota is built to own and pass down.
  • Dwford Ford's management change their plans like they change their underwear. Where were all the prototypes of the larger EVs that were supposed to come out next year? Or for the next gen EV truck? Nowhere to be seen. Now those vaporware models are on the back burner to pursue cheaper models. Yeah, ok.
  • Wjtinfwb My comment about "missing the mark" was directed at, of the mentioned cars, none created huge demand or excitement once they were introduced. All three had some cool aspects; Thunderbird was pretty good exterior, let down by the Lincoln LS dash and the fairly weak 3.9L V8 at launch. The Prowler was super cool and unique, only the little nerf bumpers spoiled the exterior and of course the V6 was a huge letdown. SSR had the beans, but in my opinion was spoiled by the tonneau cover over the bed. Remove the cover, finish the bed with some teak or walnut and I think it could have been more appealing. All three were targeting a very small market (expensive 2-seaters without a prestige badge) which probably contributed. The PT Cruiser succeeded in this space by being both more practical and cheap. Of the three, I'd still like to have a Thunderbird in my garage in a classic color like the silver/green metallic offered in the later years.
  • D Screw Tesla. There are millions of affordable EVs already in use and widely available. Commonly seen in Peachtree City, GA, and The Villages, FL, they are cheap, convenient, and fun. We just need more municipalities to accept them. If they'll allow AVs on the road, why not golf cars?
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