Former Marine Bomber Pilot Lutz Blasts Former TTAC Chief Niedermeyer, Hits Popcorn Warehouse

Bertel Schmitt
by Bertel Schmitt

Forward contracts on popcorn skyrocketed at the Chicago Mercantile Exchange as former T TAC Chief Editor Ed Niedermeyer drew massive fire for his recent op-ed in the Wall Street Journal. On Sunday, GM’s PR Chief Selim Bingo blasted Niedermeyer for “stepping through the looking glass” and for “carelessly comparing GM’s spending in China to that in the U.S.”

A day later, Bob Lutz joined the fray.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Buickman Buickman on May 07, 2013

    Lutz was alongside Wagoner and Girsky as they drove GM into the dirt. I pay little attention to what comes out of his mouth. it's no surprise to me that Lido didn't care for him either. rock on Ed.

  • Bd2 Bd2 on May 07, 2013

    Well, it pretty much explains the anti-GM bias that runs deep on TTAC. Not saying that GM doesn't have its areas of criticism, but some of the by-lines and editorial attacks on GM have been over the top.

  • TW4 TW4 on May 07, 2013

    I think GM's belligerent response towards outside criticism is amusing. I do wish someone would get to the bottom of GM's shenanigans in China and in Germany (Opel). I tend to appreciate GM vehicles, but the filthy underbelly of the GM empire, particularly post-bailout GM, makes me reluctant to do business with them.

  • Shaker Shaker on May 08, 2013

    Though flawed, GM and its bailout at least ended up somewhat to the benefit of the middle class (and yes, the UAW), and their products have shown considerable improvement over the pre-bailout products. Not class-leading in every category, but more suited to American roads and tastes. The bailout process was flawed in many ways, and has become a political football, but I believe that the net result was positive for the country - now it's up to the employees, from top-to-bottom to do their best to improve their cars to make them more competitive, and to give (yes, even "foreign" platforms) them an "American" style that will give them the edge. But, it will take a lot to bring back those who view the bailout as some sort of political move (which it may have been), but don't forget that all of our wallets are a little thinner courtesy of AIG, Morgan Stanley, etc.

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