Lexus To Launch Small SUV Below RX
April 5th, 2013 11:38 AM Share
Lexus will launch a RAV4-based small crossover, intended to compete against the BMW X1 and Audi Q3. Automotive News claims that the new crossover will be a hybrid and debut at the Geneva Auto Show, with a concept premiering at November’s Tokyo Auto Show.
The new crossover may not make it to North America. The compact premium SUV segment is very much a European-centric segment – for now. The success of the X1 may cause Lexus to change their minds about the new baby crossover
Published April 5th, 2013 11:38 AM
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This makes sense if Lexus wants to bump the RX up to full mid-size category. The GX entered the market in last place, and hasn't made a dent in ML/X5 sales. I can see Lexus more credibly selling its current customers a slightly-larger, more plush RX for $60k than the too high, too ugly, and too crude GX.
My daughter has an newish RX350 and my wife says it's too damn big. We have one of the original RX300s silversports , totally trouble free vehicle but empty-nesters like us don't need the size of the current version , a smaller RX250 (whatever) sounds great. I believe the RX range is the Lexus best seller,nothing wrong with sharing the platform with the Highlander.
It's worth remembering that the RX300 and the ML320 were 180.3" and 180.6" long. The RX is now 187.8" and the M-class is now 189.1." The GLK comes in at 178.3" and the small Lexus... doesn't exist. They don't need an X1 and Q3 competitor, they need an X3 and Q5 competitor. As has already been said, the RX is too damn big. Even Volvo beat them to market with a new small entry by years. The only other guys still left out are Lincoln and Cadillac.
Since when are the X3 and GLK not compact CUVs? The X1 is more of a subcompact CUV. The new RAV-4 based Lexus CUV would be a compact CUV, but since it is FWD-based would be competing with the subcompact CUVs on price, just as the midsize RX competes against the X3 on price and not the midsize X5.